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EnergyWire
EnergyWire
The Future of Energy Series: Wind Continues to Pick Up Speed
Once Upon a Brand: Going Beyond "Utility"
Understanding Customers' Digital Experience: Four Tools We Love
Millennial Homeowners + Energy Costs = EE Solutions
0-60: Accelerating EV Adoption
Let's Not Blame the New York Times for Being Honest About EV Challenges
The Most Touching Campaign, Ever.
Business as a Force for Good: Our B Corp-Inspired Round Up
What Will You Stand For? Part Two
What Will You Stand For? The Marketing Takeaway from Disney, Gillette and National Grid
Does Your Company Have Personality?
The Unofficial Start of Summer Round Up
Smart Homes + Voice: How Energy Companies Can Own the Conversation
Creating the Ultimate Customer Experience
Good Energy = Good Business
Let’s Talk About Content Marketing
Communicating to Customers About Home Batteries: A Lightning Round Blueprint
Is Demand Management the New Energy Efficiency?
Commitments, Promises & Innovations: Our Spring Energy Round Up
Four Energy Companies Acing the Social Media Game
Google Analytics & Strategy: The PB&J of Impactful Marketing
Hero or Villain - Your Choice
Bill Nye Talks Science. We Talk Energy Storage.
The Power of Brand Value
Disrupt, Innovate, Repeat: A DTECH-Themed Round Up
Get Ready for the Voice Revolution
Revisit Your Data Nightmares
Kill Advertising!
Climate Change is Your Fight. Social Media Should Be Your Ally.
New Year, New Roundup
Closing Out 2018 and Planning for 2019, with Optimism
Rihanna Promoting Pickup Trucks, and Two More EV News Stories Everyone Should Know This Week
Voice, Visualization, and AI: On MarTech and the Future
Thanksgiving Eve Roundup
3 Ways Social Media Can Save Utilities
Strategic Electrification and More Lessons from Conference Season
Forecasting the Future of EVs, Starting with Consumers
Are Customers Demanding an Energy Revolution?
October Roundup
OOH - The Marketing Multitasker
As Luxury EVs Speed Up, the Energy Industry Shifts Its Strategy
Friday Roundup
One Year Later: Reflecting on Maria, Anticipating Florence
KSV Future of Energy Series: Offshore Wind is Picking Up Speed
Uber, Lyft and How Holistic Thinking Can Transform an Industry
Make Realtors Your New Best Friend
Lessons for Energy Marketers from Coca-Cola and Bud Light
KSV Voices of Industry: Words of Wisdom from a Multicultural Marketing Maven
Deadly and Dangerous: How the Heatwave Could Help Shift Consumer Perception
Customers are Asking for Authenticity
New Customer Video Reveals "Hard-to-Reach" as a Misnomer
AESP in Atlanta: What You Should Know
To Connect with Hispanic Consumers, Stop Talking About Saving Energy
Navigating the DIY Market: 3 Key Insights for Hispanic Customers
Reaching the Hard to Reach: 5 Ways to Talk to Income Eligible Customers
Changing the Definition of “Utility”: If GM Can Do It, What Is Stopping You?
Lessons for the Energy Sector from Big Brands: Facebook and Tesla
What the Energy Industry Can Learn from Nordstrom, IKEA and GE about Using Customer Data
6 Top Trends and Topics that Jazzed New Orleans at AESP18
How Architects Could Be Your Ticket to the C&I Customer
AESP + KSV: What Was and What's New for You
Baking a Cake for the Commercial & Industrial Customer at AESP
Proven Ways to Talk to the C&I Customer
Lessons We Can't (and Won't) Forget
I’m Dreaming of a Fried Chicken Christmas
KSV Says Happy Holidays from Adweek
Trump & Energy Update: Climate Change No Longer Listed as a National Security Threat
An Ad Agency With a Serious Mission
Trump & Energy Update: Climate Change and the NDAA
There's no place like home (for the holidays)
New Customer Video: Spreading Joy to All With Community Solar
Update: Trump & Energy
KSV: An Ad Agency with a Conscience
How a Red Tag Turned Off My Heat, Condemned My Furnace, and Ruined Thanksgiving… Almost
A CEO, IT Manager, and Maintenance Director Walk into a Bar…
The most talked about utility in the country this week is fictional...what can we learn?
New Customer Video: 3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers' Market
Google and Justin Trudeau Are Building a City, 3 Reasons You Should Be Paying Attention...
Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?
Will Tesla Be Puerto Rico's Hero?
Maria's Wakeup Call and What Your Customers Could Be Thinking...
Do You Have Questions to Add to Our Upcoming Research?
The Sustainability Stalemate: Three Things Every Energy Company Should Consider
New Customer Video: The Solar Customer Experience Consumers Want
Update: Amazon, Whole Foods, and 3 More Lessons for the Energy Industry
Does Your Organization Have A Purple?
KSV Voices of Industry: Two Unsettling Predictions from a Sustainability Expert
A Star Trek Legend and an SNL Star Are Trolling the Utility Industry
From the Disrupted to Disruptors: Three Strategic Rules for Utilities and ESCOs to Consider.
Do You Know the Nationwide EE Solution That's Set to Disrupt B2B Programs?
If Blockbuster:Netflix, Then Utility:Dandelion—Have We Reached a Disruption Tipping Point?
B2B Energy Marketing and the Monsters Under the Bed
Did Volvo Just Accelerate the Need for Peak Demand Pricing?
Jell-O and Energy Marketing
Amazon + Whole Foods = Innovation: Lessons for the Energy Industry
The Energy Industry's Farm-to-Table Movement
What’s Your Marshmallow?
On Professional FoMO, Metrics, and Mississippi John Hurt
Want a clean future? Maybe We Should Leave Paris
What is the problem you're trying to solve?
Adaptability is King
New Video: On Measuring Brand Marketing & Mass Save
Short and Sweet
Pepsi, hold my beer, Heineken just did it right.
The ENERGY STAR Awards, National Grid and Creative Testing
Earth Day Everyday
When Targeting Isn’t Enough: Marketing Energy Efficiency to Commercial Customers
KSV Voices of Industry: A Solar Developer Reflects on the "Solarcoaster"
Lessons from World Class Brands: On Pepsi, Protest Advertising and Kendall Jenner
On the CPP, A Sustainable Future, and Hope
Zappos, Digital Storytelling & Best Practices
3 Lessons and A Little Irish Luck
ENERGY STAR: A Letter to President Trump
On Digital Transformation and Walking The Talk.
Trump & Energy: An Update from KSV
IoT & Tomorrowland
On Digital Transformation, Getting Out of Our Own Way, and AESP
New Customer Video: On Great Digital Experiences and What they Want from Utility Websites
KSV Voices of Industry: Featuring Adam Knudsen of Dynapower
On Trump, Energy, and the Future: The Latest KSV Brief
3 Lessons from Tesla on Innovation at the Speed of Business
Are You Annoying Your Customers?
KSV Voices of Industry: Research on Millennials, Multifamily & EE Opportunities
The latest: Electrical Circuitry Pens, LED lights for Gingerbread Houses, and More
Achieving Breakthrough: The Messages That Work for Energy Consumers
On Dash(er)... Ease of Doing Business and a Lesson from Amazon
Your Customers Don't Believe You.
Black Friday, Cyber Monday, and Mobile Web Experiences
Are You Missing An Apportunity With Your Creative?
KSV POV Customer Video Series: Award Winning
An Energy Revolution... and the Millennials Who Demand It
#BECC2016: Nudging for Good
New Customer Video: On Energy Efficiency, Communications, and What Matters Most
Special Edition EnergyWire: Millennials and Demand Response
New Customer Video: Part 2: On Communication and What Customers REALLY Want
New 2 Part Customer Video Series: Does Energy Efficiency Matter? And Do You Hear About It?
Market Transformation Meets the Real World: A Small Business Owner Reflects on Energy Management
Market Transformation: Three Lessons on Sustainability, Brand Building, and The Power of Communities
New Customer Video: Renewables, the Environment, and Aspiration
How a Leading Energy Company Used Hyper-Targeted Marketing to Drive Business Results: A Q&A Session with National Grid
De-Mystifying Digital Transformation: 3 Big Questions Answered
Is Digital Transformation the Biggest Challenge Companies Are Facing Today?
The Future of Energy: 3 Lessons from 2 Companies
Communities, Pizza & Energy: 3 Lessons on Grassroots Marketing and the Power of Community
Hyper-Targeting and the C&I Customer
Two Examples of Search Intent Marketing: Plumbers + Marriage.
How Millennials Are Changing Not Just Politics… But Your Business.
On Average, It Takes 22 Days and 32 Touch Points to Drive One Conversion… How Do You Measure That?
Meet Eliza. She’s a Real Life Millennial with a POV on Energy Efficiency.
Four Customer Demands in 2016… This Is Your 6-Month Check-In.
Personalization: Customers Say They Want It, But Will They Really Engage?
Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.
Leverage Personalization to Increase Customer Engagement and Satisfaction
Three Steps to Meeting with the CEO of the Home... Your Customer.
The Gap Between the Smart Home and Customer Adoption.
Customers: Excited About Energy. Indifferent to Utilities.
Do Customers Prioritize Energy Efficiency in the Shopping Process?
2 Words that Rule Utility Customer Experience... Says the Customer.
Three things 'Smart Home' Brands Can Learn from Apple... and Why.
Five Attributes of Successful Energy Efficiency Programs, By Industry Expert
Seasoned Energy Efficiency Executive Joins KSV: PART I
Back to Basics: Three Questions When Marketing Smart Technology.
#MT16: You Will Lose Customers At Every Point In The Journey.
When the Time Comes, How Do You Ensure Your Customer Chooses YOU?
Two Key Questions Customers Ask about Smart Products, Programs and Technology.
What Products Are an Entry Point to Smart Homes for Customers?
#SES2016: In the Race for the Smart Home... Is It a Fight for the Customer?
Three Ways to Engage Customers on SMART Products and Services.
Meeting Customer Expectation Isn't Enough Anymore...
Key Themes from the AESP Conference: The Customer
Your Customer is the CEO of their Home. Want a meeting?
Turn E.E. Interest into Action: Customers need it simple.
Energy Efficiency's Biggest Failure...
Four Customer Demands to Watch in 2016.
Customer Video: Their Priorities on Home Renovations and Energy Efficiency
Two Things Utilities Should Know about Millennial Customers
Three Steps for a Customer-Centric Response to JACO’s Closure.
Customer Video: Where they really need a Trusted Advisor.
The Customer POV: The Real Value Proposition on Energy Efficiency
The Customer POV: Adapting to Inefficiencies vs. Seeking E.E. Solutions
E.E. Customer Motivations: The Planet and the Savings are Important, but...
Customer Video: Do Lower Bills Really Motivate E.E. Decisions?
Customer Video: Is E.E. Prioritized in the Shopping Process?
Customer Video: Employee Comfort and Productivity through Energy Efficiency?
Customer Video: Understanding Your Business Customers.
Customer Video: What do they really want out of energy efficiency?
You Say 'Energy Efficiency,' Your Customer Says 'Home Improvement.'
Energy Efficiency vs. Your Customer's 'To Do' List
Energy Efficiency vs. JetBlue
Energy Efficiency and the Forgotten Customer?
Energy Efficiency vs. The FitBit
‘Energy Efficiency’ versus ‘Home Improvement’
Lighting: The Customer Disconnect
Utilities want to be customer-centric, but what's centric to your customer?
The Connected Customer: Future of Energy Efficiency?
Your customer says we're talking about energy efficiency ALL wrong.
Make Energy Efficiency Matter to Customers: Learn from JetBlue?
How to Reach the C&I Customer on Energy Efficiency.
Motivate Customers on the "Real" Benefits of Energy Efficiency.
Customer perceptions of “Energy Efficiency” may surprise you.
Seven Solutions for Selling Energy Efficiency.
The Connected Customer: The Future of Energy Efficiency?
Five Opportunities to Expand the E.E. Conversation with Customers
How to Motivate the E.E. Customer: Financial vs. Non-Financial Benefits
Six Trends to Mold Successful Energy Efficiency Marketing
It's not that customers don't care about energy efficiency...
Five Principles for Reaching Customers on Energy Efficiency
How to Reach Boomers on Energy Efficiency
Why Generation X is Critical to Energy Efficiency Programs
Three Steps for your Media to Effectively Reach Millennials on Energy Efficiency
Generational Segmentation and Energy Efficiency
Increase Customer Satisfaction with a Successful Social Media Strategy
Three Ways to Meet Your Lighting Goals in 4 Days.
Take Your Pick: Rebate Processor or Go-To Resource?
Why ENERGY STAR is a model for EE Program and Product Marketing
Your Customers Don't Trust Your EE Financial Messaging.
What Resonates with the EE Customer: Saving Money or Wasting Money?
Three Things to Consider with Energy Efficiency Messaging
Part III – Residential Customers: The Energy Efficiency Conversation in Social Media
Part II – Small and Large Businesses: The Energy Efficiency Conversation in Social Media
Part I – Industry: The Energy Efficiency Conversation in Social Media
Three Pillars to a Social Media Strategy that Improves J.D Power Scores
One tactic to keep customers engaged in their EE customer journey.
Four meanings to the term “Energy Efficiency” from the Customer Perspective
Adaptors vs. Solution Seekers
Are you talking tech?
America and the Environment: Six trends that define what we’re thinking
STOP Talking about "Energy Efficiency" and Increase Program Participation
What do your customers really want to know about energy? And what will make them make efficient choices?
Relationships Matter
Dear utilities, please learn from our country’s diminishing reputation.
Be Prepared for #CompanyXHatesTheEarth
Did you know that 98,000 pets flew Jet Blue in 2013?
How quizzes change the game for brands
Reaching the “yet-to-be-inspired”
Did the Facebook IPO Screw Brands?
How Energy Efficiency Could Help New Englanders Get Comfortable
A Note to Marketers, From a Millennial
2014: The Super Bowl of HashTags
Hot Ad Ideas During the Cold Weather
Is social media killing journalism?
4 Types of Retargeting to Successfully Reach Your Customers
Should Your Brand Dive into Jelly?
The Best Content Marketing around...A Window Display?
Once upon a time, ____.
Activating Your Advocates
Boost Tweeted Content with Twitter Cards
Brand Image Dysmorphia
Mobile video ramping up; 4 tips to get in the game.
What if you targeted a niche?
Native Advertising: A New Step for Online Engagement
Why advertising is like improv
Insurance Policies Aren't Storytellers
Relationships Matter
Big Client. Small Network Market. Channel Catalysts.
Changing the Marketing Conversation
AdWeek's United States of Ad Agencies
Is Your Brand Socially Awkward?
In marketing, mobile is the new black
#InBound13 Day 3: I'm an Excellent Driver
#InBound13: Arianna Huffington, From Politics to the Boardroom: Fearless Leadership... Or...
#InBound13
Facebook Takes Steps to Demystify News Feed
Save Money, Save Energy, Get House Fit
The Consumer Is In Charge. Really?
How Embedded Facebook Posts Will Give Power Back to Brands
Facebook Unveils Newsfeed Video Ads
The Essence of Awareness
Social Media Rules of Engagement
Facebook Exchange Ads in Your Newsfeed
Seizing the Mobile Opportunity, Revisited
Optimizing for the Device, and the User
A Social Storm
A New Spin on Energy Efficiency Marketing
Who Cares About Green Credentials?
Where Hard Work Pays Off
A Sustainable Economy: It’s Not Only About the Jobs
The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance
CEO Activist, or Just Another PR Stunt?
Made In Africa
In the Soul of Seoul: On the Frontline of Corporate Responsibility in Asia
Method Tackles Ocean Pollution with Recycled Bottles
On Our Radar: Kids Ski Free; Families Tag Along
Fair or Fowl: Debating Tips for a Besieged Bird
Getting Homeowners Pumped Up About Efficiency
Taking Efficiency to the Bank
Seizing the Mobile Opportunity
When marketing home energy efficiency, does small equal success?
Confronting Challenges for Mountain Resorts
Smart Grid and the Enthusiasm Gap
To Promote Energy Efficiency, Don't Talk About the Environment
NEW SERIES: The Infographic Breakdown
Test, Learn, Pin: 5 Tips for Pinterest
Move Over, Letterman: The Energy Efficient Top 10
There's No Place Like Home, If You Have One
Generation Now
Customer Excitement, Delivered
10 Questions to Ask Yourself Before Posting a Social Media Message
Sweet Energy
12 Social Media Truths for 2012
To App, or not to App? That is the question.
The Global Classroom
I'm Melting: Death Star - or Energy-Efficient Windows - Attack Prius
Social Media’s New Pin-Up: Pinterest
You Gotta Love a Good Headline
Cartography + Marketing = Transparent & Helpful Conversation Between Brands and Customers
5 Little Things You Can Do to Optimize Your Social Media Effort
2012: The Year of the Positive Deviator
2011: A great year for VSAC
Another Reason to Love Vermont
Audubon Takes Wing with Social Media
The Daily We: Social Media in the Age of Hyperlocalization
Walking the Talk
Communication Breakdown? Or Breakthrough?
Bringing the Apple Touch to Home Energy Management
We’re Number 51!
Nutrition By Design
VT Efficiency Program Wins With ‘High Touch’ Approach
Smart Grid: Real Reasons to Get Excited
Here’s the Story: What If the Brady Bunch Tweeted?
Toward Zero Energy Homes
A Product for the People
Intelligent Communications for a Smart Grid
The Real Consumer Benefit of Smart Grid
Haiku, in 140 characters or less. Why social media?
The Social Creative: 9 Learnings From MAGNET’S 2011 Conference
When Some Don’t Want a Smart Grid
The More Things Change.....
Recipe for Smart Grid Pilot Success in DC
Food Buyers Want Local – Grocers Want Efficiency
State of Emergency: 10 Things Every Utility Needs to Know About Crisis Communications in the Age of Social Media
Testing Smart Grid Technologies in Microgrids
Smart Grid in a Disaster Response
Energy Efficient Homes Fetch Higher Resale Values
Those who can't do, teach.
Utility-Consumer: New Social Compact
Green Not For Guys? Think Again
Ch-ch-ch-changes…Are Never Easy
The Agency Dating Game
Authentic Brands
Sustainability’s New Grail
Is there a future for Google+?
IOUs Getting Smart About Efficiency
Why should people like it?
Smart Grid Simplified
OnStar and Chevy Volt’s Smart Grid Pilot
Live What You Love
Smile, You're on Mac and Cheese Camera.
iPhone Designer Turns to Home Energy Systems
Using Cell Phones To Make Efficiency Easier
Can Social Marketing Save the TV Business?
How do you show the love?
Brewing up good ideas.
Who are You? What is your Brand?
A Green Movement in the Rust Belt
Insights From a Smart Grid Leader
Top 10 Smart Grid Cities
Brave New World for Utilities
Time To Move
Utility Execs: Customer Buy-in Critical to Smart Grid Success
DoE Tightens Up on Energy Star
Slicing the In-Home Energy Preference Pie
Smart Grid Conspiracy Theories
Show Me the Money…and the Extras
Bill Gates on Energy Efficiency, Renewables
AC, Big or Small?
Competition for Big Gas & Electric
OPOWER’s Surprisingly Simple Engagement Formula
Smart Grid Security
1st quarter - results
There’s No App for That
Energy Efficiency in Action
Different Smart Grid Strokes...
Making Attic Insulation Sexy?
Goodbye CFLs, Hello LEDs
Crossing the Chasm to a Smart Grid
Spread the TOU Love
Smart Grid Awareness Less than 50%
Crack in the Rear View Mirror
Disaster and Grid Resiliency
The Magic of Choice
Moral Responsibility in the Corner Office
Ancient Lessons in Sustainability
"Deploying a Smart Grid Takes Brains"
Smart for the Planet. Bad for Your Brain?
Our (Energy Efficient) Sputnik Moment
The Hunt for the Energy Panda
Walmart Helps Food Banks Go Green
The Energy Efficiency Dilemma: Chasing the Red Queen
Higher Expectations
Wanted: Smart Grid Innovators
History of Energy in 61 Seconds
Passionate Leadership
Beyond Jevons’ Paradox: Carrot & Stick
Energy Efficiency: A Fatal Flaw?
Next Year’s Rock Star: Energy Efficiency
Coming Clean with Your Customers, Part II
Protecting Your Brand By Coming Clean
The Magic of the Patriots
Teenager Too Long in the Shower? Try Facebook.
Addressing Fears Around Smart Systems
Turf Wars in the Smart World
BECC Day 2 Report
BECC Day 1 Report
It’s a Smart World After All
The New Face of Energy Efficiency: A Smiley One
You are invited to a special solutions lab with Jeffrey Hollender
Who's Keeping Score On Energy Efficiency? Glad You Asked...
Renewable Energy Benefits the U.S. Military
Where Spirituality and Marketing Collide
Energy Awareness Month: It Ain’t Got That Zing
HBR on the Smart Meter Backslide
Sustainability 2.0: The Next Wave
Energy Star Standards Outdated?
Tips: Marketing Energy Efficient Homes
DOE's New Energy Efficiency Website Hits Mark
Planning and a Good Bourbon
Smart Meters Not Cause of High PG&E Bills
Note to Utilities: 4 Must-Do’s for the New Energy Era
GE to Pilot Energy Efficiency Technology in Homes
Ideas
Opportunity or Optimism
When Peer Pressure Is A Good Thing
Planning Forward
Energy Savings Elude Americans
Stimulus Green for Energy Efficiency at Standstill
Communicating Energy Efficiency
Energy Efficiency Marketing and Calculated Consumption
You're Not the Boss of Me
Energy Efficiency Slowdown?
'Cash for Caulkers' Means Rebates for Homeowners
Utilities? I Hear You, But I Don't Trust You
DOE Funding CO2 Reduction Projects
Energy Efficiency Programs: The Gap Between Truth and Perception
GE Dares You to Use Your 'Ecomagination'
Use White to Save Green
CPG in Hand, Bravo PSB!
Accenture Study: Selling Energy Efficiency to Consumers Isn't Going to Be Easy
Energy Efficiency Marketing Comes Up Short
Sleepless in Vermont
PACE in Jeopardy
BECC Bound
VEIC Expands Energy Efficiency Reach
ACEEE: Smart Meters Not Smart Enough
PV Array Up Next
Mercedes and Walmart
I Love BP
VT Leads U.S.
JOLT
Microsoft Hohm Improvement
Humpty Dumpty Economy
Vermont Farmhouse Update
Homestar Closer
Energy Efficiency Born in 1883?
Smart Grid New England
Business Success
Basic Steps to Move Forward
Tobacco Lessons Learned
The Russians Are Coming
Green U.
Think Small
Energy Efficiency Jobs to Soar
Vermont Farmhouse Renaissance?
Push-It, Love-It, Prof-It
Brand Energy Star Gets Protection
Buried in the sand
Smart Meter Education Lacking
Death Notice
A Thing of Beauty
GE's Bulbs for Earth Day
Is Your Brand in the Bathroom?
Friday Night at the Garden
NYC's Slog Toward Energy Efficiency
Out With The Old...
Budget Handcuffs
NEEP Lauds 13
Smart Grid Tough Sell
NEEP Beer
Brand Integrity
Energy Efficiency Spending Soars
Efficiency Deep Freeze
Energy Efficiency Jobs
Empire Efficiency
Homestar
Smart Meter Learnings
Googled
Better Buildings By Design
Habitat Getting Super Efficient
Target Twitter
Online Advertising Transparency
2010=Energy Efficiency
Brrrrrrr
LED Lighting Innovation
Protecting the Energy Star Brand
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