Will Tesla Be Puerto Rico's Hero?

Posted by Tucker Wright on October 6, 2017 at 9:30 AM

Yesterday morning Tesla’s Elon Musk responded to a tweet about the devastation in Puerto Rico with this...

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That’s right, the genius leader of a non-regulated energy provider tweeted at government officials and the PUC. And guess what? They responded.

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And then just this morning, Musk tweeted back!

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Did Twitter just bear witness to the conversation that will revolutionize the way the world builds energy infrastructure? And yes...
This happened on Twitter! In less than 24 hours!
And it has us here at KSV thinking...
If solar and storage are the saviors for Puerto Rico, would it be right for other aging infrastructure systems too? Even those on the mainland?
And if this happens, even if a project just breaks ground, how many mainland customers will think solar is the best option to ensure their own personal resiliency?
And again, this happened on social media!
And what will customers think? Feel? Believe?
If your organization wants to be a part of the future, you need to be a part of these conversations.  You need to start these conversations.
We are reeling. And excited. And ready to talk
 Millennials and Energy Click to download now. 


Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation