How 2021 Brought a Shift in Perspective - and New Opportunities - to KSV’s Doorstep

Posted by Kevin Willard on November 18, 2021 at 10:30 AM

2021 sure has thrown the agency world its fair share of curveballs. But with it came new opportunities. We just had to find the right places to take some swings. Among the most notable: a shift in our staffing approach, and how we’ve been able to leverage the MAGNET Global Network, 40 of the most innovative, independently-owned agencies located around the globe.

For the past four decades, KSV has had two addresses. One in Burlington, VT, the other in New York, NY. Employees either lived in VT or NYC. Or close enough to one of those two places to work from the KSV office located there. Not unlike the rest of the industry, if there was an office you go there and work.

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices

Rebranding the Role of the CMO

Posted by Shaina Kaye on October 7, 2021 at 10:30 AM

Changing customer needs, shifting client expectations, rapidly evolving technology, unforeseen global circumstances and long overdue social awakenings… plain and simple, marketing is not what it “used to be.” The classic marketing mix of product, price, place and promotion - the 4 P’s seared into the memories of those of us who may have majored in marketing and communications back in the day - has become much more nuanced and a whole lot more complex. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices

The Ultimate Consideration for the Ever-Changing Customer Journey

Posted by Shaina Kaye on July 22, 2021 at 10:57 AM

A quick Google search will tell you that in 2021, customers are different. They have different priorities, different concerns and higher expectations. Those differences significantly affect the customer journey, or the total sum of experiences that customers go through when interacting with your company and brand. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

The Solar Customer Experience Consumers Want

Posted by Dave Treston on October 10, 2019 at 10:00 AM

In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.

Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand. 

At KSV, we have seen this firsthand.

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Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers Market

Posted by Dave Treston on September 5, 2019 at 9:47 AM

According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

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Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Understanding Customers' Digital Experience: Four Tools We Love

Posted by Lindsay Herod on July 25, 2019 at 12:00 PM

We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Marketing Strategy and Best Practices

Does Your Company Have Personality?

Posted by Shaina Kaye on May 30, 2019 at 10:15 AM

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value

Smart Homes + Voice: How Energy Companies Can Own the Conversation

Posted by Leah Christoffersen on May 16, 2019 at 12:13 PM

We have mentioned a few times that the voice revolution is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand.

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Smart Technology

Creating the Ultimate Customer Experience

Posted by Lindsay Herod on May 9, 2019 at 11:45 AM

Customer expectations and demands are rapidly changing—customers expect every interaction they have to be as good as if not better than their most recent experience. When an energy or utility customer pays their bill, for example, they expect the same experience and level of personalization that they had purchasing a new product on Amazon or Target. An experience that is often authentic, intuitive, easy-to-use and mobile.  

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience

Disrupt, Innovate, Repeat: A DTECH-Themed Round Up

Posted by Shaina Kaye on February 7, 2019 at 10:30 AM

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Innovation, Clean Energy