Generative AI Is Changing the Game, Again: What Every Energy & Sustainability CMO Needs to Know

Posted by Shaina Kaye on July 21, 2025 at 3:57 PM

The status quo of thought leadership and earned media is seismically shifting. If you missed it, Google I/O, via Google CEO Sundar Pichai’s May keynote speech, sent a clear signal: Generative AI will fundamentally rewrite how brand visibility, media interaction, and public trust is developed and maintained over time. 

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Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Search, SEO

Navigating the Wild, Wild West of Social Media in 2025

Posted by Shaina Kaye and Mitchell Manacek on March 3, 2025 at 3:48 PM

If there’s one thing we can count on in social media, it’s disruption. The way we use, consume, and shape content evolves, minute by minute. 

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Topics: Customer-Centric Marketing, Social Media Strategy and Best Practices, Content Marketing, AI

Exploring the Future of AI and Search

Posted by Mitchell Manacek, Laura McKenna on August 13, 2024 at 2:46 PM

As we discussed in our last EnergyWire, rapid advancements in generative AI are changing the ways we find and create content before our very eyes. It's an exciting time to be a digital citizen—and it can feel like an intimidating time to be a brand or website owner as well. No one knows exactly what the future looks like, but we all know AI is here to stay. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Search, SEO, Paid Search

Unleashing Potential: How Generative AI is Revolutionizing Brand Innovation

Posted by AJ Powell, Shaina Kaye, and KSV Team on July 18, 2024 at 9:42 AM

AI is everywhere: from project management tools and grocery shopping apps to world-renowned art museums and personal beauty-care shoppers, and everything in between. Soon, it might become unimaginable to perform our jobs without the assistance of AI tools. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Inspiration, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence

ChatGPT-3’s Meteoric Rise: 4 Takeaways for Marketers

Posted by Energy Wire on February 16, 2023 at 11:03 AM

Artificial intelligence (AI) is rapidly changing the way businesses operate and interact with customers. Brands that invest in AI technology can gain a competitive edge by automating repetitive tasks, improving decision-making, and providing personalized experiences for customers.

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Topics: Digital Transformation and User Experience, Content Marketing, Marketing Strategy and Best Practices, AI, Artificial Intelligence