--- title: EnergyWire | A blog by KSV | AI description: AI | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [The Human Side of AI: What Energy Marketers Need to Get Right](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on June 26, 2026 at 1:21 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EnergyWire_Article_Inline1-1.jpg)](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right) In last month’s [Energy Wire](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos), we explored how the rapid rise of AI is changing the content landscape and raising the value of credible human voices. This month, the next question is more practical: How should energy marketers use AI in ways that strengthen trust rather than weaken it? That question matters in every category, but especially in energy, where trust is closely tied to public scrutiny, customer confidence, and brand credibility. Brand trust is shaped by real-world stakes: what people pay, whether service feels reliable, and whether promises about innovation show up in everyday life. [Read More](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding) ## [From AI to Microinfluencers: Key Branding Shifts Energy CMOs Should Be Watching](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on May 12, 2026 at 11:06 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/HumanVoices_Hero_IMG_A.jpg)](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) Energy may not be a lifestyle category, but energy brands are judged in the same fast-moving media environment as every other brand. Customers, communities, regulators, and investors all expect trust, transparency, and relevance. Those expectations are shaped by nonstop news and a constant stream of content served across screens and in real life. At the same time, AI is making content faster and easier to produce. That creates real efficiencies for marketing teams, but it also vastly changes the competitive landscape. When high-volume content becomes *easy* to generate, it becomes harder to stand out. In that kind of environment, credibility — an ever-growing buzzword — carries more weight. [Read More](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding) ## [Generative AI Is Changing the Game, Again: What Every Energy & Sustainability CMO Needs to Know](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 21, 2025 at 3:57 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1%20(3)-1.jpg)](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) The status quo of thought leadership and earned media is seismically shifting. If you missed it, Google I/O, via Google CEO Sundar Pichai’s May [keynote speech](https://blog.google/technology/ai/io-2025-keynote/), sent a clear signal: Generative AI will fundamentally rewrite how brand visibility, media interaction, and public trust is developed and maintained over time.  [Read More](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ai-brand-visibility#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Search](https://blogs.ksvc.com/energy-wire/topic/search), [SEO](https://blogs.ksvc.com/energy-wire/topic/seo) ## [Navigating the Wild, Wild West of Social Media in 2025](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) Posted by [Shaina Kaye and Mitchell Manacek](https://blogs.ksvc.com/energy-wire/author/shaina-kaye-and-mitchell-manacek) on March 3, 2025 at 3:48 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1.jpg)](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) If there’s one thing we can count on in social media, it’s disruption. The way we use, consume, and shape content evolves, minute by minute.  [Read More](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [AI](https://blogs.ksvc.com/energy-wire/topic/ai) ## [Exploring the Future of AI and Search](https://blogs.ksvc.com/energy-wire/generative-ai-and-search) Posted by [Mitchell Manacek, Laura McKenna](https://blogs.ksvc.com/energy-wire/author/mitchell-manacek-laura-mckenna) on August 13, 2024 at 2:46 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/laptop-5175029_1280.jpg)](https://blogs.ksvc.com/energy-wire/generative-ai-and-search) As we discussed in our [last EnergyWire](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation), rapid advancements in generative AI are changing the ways we find and create content before our very eyes. It's an exciting time to be a digital citizen—and it can feel like an intimidating time to be a brand or website owner as well. No one knows exactly what the future looks like, but we all know AI is here to stay.  [Read More](https://blogs.ksvc.com/energy-wire/generative-ai-and-search) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/generative-ai-and-search#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Search](https://blogs.ksvc.com/energy-wire/topic/search), [SEO](https://blogs.ksvc.com/energy-wire/topic/seo), [Paid Search](https://blogs.ksvc.com/energy-wire/topic/paid-search) ## [Unleashing Potential: How Generative AI is Revolutionizing Brand Innovation](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation) Posted by [AJ Powell, Shaina Kaye, and KSV Team](https://blogs.ksvc.com/energy-wire/author/aj-powell-shaina-kaye-and-ksv-team) on July 18, 2024 at 9:42 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/DSC05712%20(1).jpg)](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation) AI is everywhere: from project management tools and grocery shopping apps to world-renowned art museums and personal beauty-care shoppers, and everything in between. Soon, it might become unimaginable to perform our jobs without the assistance of AI tools.  [Read More](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) ## [ChatGPT-3’s Meteoric Rise: 4 Takeaways for Marketers](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 16, 2023 at 11:03 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/1_1EjW5aR4slFOq7Hsh3OYZA.jpeg)](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) *Artificial intelligence (AI) is rapidly changing the way businesses operate and interact with customers. Brands that invest in AI technology can gain a competitive edge by automating repetitive tasks, improving decision-making, and providing personalized experiences for customers.* [Read More](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways#comments-listing) Topics: [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) [All posts](https://blogs.ksvc.com/energy-wire/all) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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