Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.

Posted by Shaina Kaye on September 9, 2021 at 10:00 AM

Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:

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Topics: Innovation, B Corporation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Company Culture, Vermont, Sustainable Brands

Industry Expert Interview: Joe Giallanella, Team Lead, Growth Incubator at Seventh Generation

Posted by Shaina Kaye on July 8, 2021 at 1:00 PM

In the fall of 2020, we were fortunate enough to sit down with Joe Giallanella, the Team Lead of the Growth Incubator at Seventh Generation, a global consumer product goods company and veteran B Corporation. At the time, and amidst the unprecedented circumstances of a global pandemic, Joe’s team had just finished up the successful launch of Zero Plastic Homecare, an innovative new line of products aimed at eliminating plastic entirely from home care product packaging. The successful launch only served to further prove the resilience and humanity that underlies what it truly means to be a B Corp.

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Topics: B Corporation, Industry Expert Interviews, Sustainability Marketing, Vermont, Climate and Social Justice, Sustainable Brands

Industry Expert Interview with Bobby McConnell, Vice President, Head of Sales and Customer Experience at Gaia Herbs

Posted by Shaina Kaye on April 30, 2021 at 10:15 AM

Last fall we had the opportunity to sit down with Bobby McConnell, the Vice President and Head of Sales and Customer Experience at Gaia Herbs, a leading natural herbs and wellness brand and fellow B Corp. At the time of our conversation, Bobby had just recently joined the Gaia team, where he currently leads both the sales function of the organization and customer experience for both the brand’s brick-and-mortar and e-commerce outlets.

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Topics: Customer-Centric Marketing, B Corporation, Industry Expert Interviews, Branding and Brand Value

Industry Expert Interview: Paul Lynch, CEO & Founder, Cage Free Productions

Posted by Shaina Kaye on September 18, 2020 at 11:00 AM

For the next installment in our Industry Expert Interview Series, we had the opportunity to sit down with Paul Lynch, the CEO and Founder of Cage Free Productions, a B Corp-certified and 1% For the Planet designated storytelling agency, specializing in video production based out of Santa Barbara, California. Through the unique concept of Human-Centered Production™, the company helps mission-driven individuals and organizations hone in on the power of video and storytelling to catalyze change and solve problems.

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Topics: Industry Expert Interviews, Content Marketing, Creative, Marketing Strategy and Best Practices

Industry Expert Interview: Jen Gorin, Founder of Impact Growth Partners

Posted by Shaina Kaye on August 13, 2020 at 11:30 AM

Never has the value of being a B Corp been more evident than in 2020, as a global pandemic and social change have taken center stage and communities around the world have realized the true benefits of using business as a force for good.

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Topics: Innovation, B Corporation, Industry Expert Interviews, Sustainability Marketing, Company Culture, In the News

Industry Expert Interview: Rebecca Gildiner, Director of Impact Strategy at Sir Kensington’s

Posted by Shaina Kaye on March 26, 2020 at 9:02 AM

Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation.

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Industry Expert Interviews, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert

Posted by Dave Treston on March 6, 2020 at 9:00 AM

We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Industry Expert Interviews, Research, Clean Energy, Branding and Brand Value, Energy Storage, Climate and Social Justice

Five Attributes of Successful Energy Efficiency Programs, By Industry Expert

Posted by Lauren Bell on April 21, 2016 at 9:28 AM
WATCH outtake from interview.

Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Industry Expert Interviews, Research, Marketing Strategy and Best Practices