Industry Expert Interview: Corinne Prevot, Skida Founder

Posted by Chris Hadgis on March 11, 2024 at 1:13 PM

Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.

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Topics: Innovation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Sustainability Marketing, Vermont, Marketing Strategy and Best Practices, Sustainable Brands, Branding

Industry Expert Interview: VP of Marketing at SRAM, David Zimberoff

Posted by Chris Hadgis on August 22, 2023 at 3:05 PM

Edited for content and clarity by Chris H. Hadgis

In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way. 

Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.

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Topics: Customer-Centric Marketing, Innovation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Company Culture, In the News, Marketing Strategy and Best Practices, Sustainable Brands

Control, Authenticity, and the Search for Great Influencer Marketing

Posted by Energy Wire on March 2, 2023 at 1:05 PM

As TikTok, Instagram, and other social media platforms grow and evolve, brands have new ways to engage with consumers. 

Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. Recent studies show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it.

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Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Marketing Strategy and Best Practices, Brand Activations

2022: A Year in Review

Posted by Shaina Kaye on December 22, 2022 at 10:07 AM

As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth. 

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Topics: Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, Climate and Social Justice

How We Took A Carbon Footprint Message to the Finish Line

Posted by Energy Wire on December 15, 2022 at 1:25 PM

The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.

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Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations

How Regenerative Marketing Can Affect Consumer Culture and Behavior

Posted by Energy Wire on November 29, 2022 at 12:25 PM

In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power.

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, B2B marketing, Climate and Social Justice

How KSV Turned Uncertainty Into a Funny, and Effective, Message

Posted by Energy Wire on November 10, 2022 at 12:47 PM

“What if we do nothing instead?” 

So asks the uncertain doppelganger of our decision-making hero in KSV’s latest “Uncertainty” energy-efficiency campaign. But our hero is undeterred: She won’t let this uncertain version of herself stop her. No, upgrading to energy-efficient equipment with expertise and funding incentives is too good of an idea.

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Topics: Innovation, Energy Efficiency, Creative, B2B marketing, Creative Showcase

Messaging for Change in the Age of the Apocalypse

Posted by Energy Wire on October 28, 2022 at 11:33 AM

“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”

“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”

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Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

Big Problem, Bigger Solutions: How We Made An Elephant the Face of PECO’s Latest Energy Efficiency Campaign

Posted by Energy Wire on October 14, 2022 at 11:23 AM

The brilliant idea was, as they so often are, initially laughed off.

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Topics: Innovation, Inspiration, Creative, B2B marketing, Creative Showcase, Augmented Reality

Organic Roots: Sunsoil Creative Showcase

Posted by Shaina Kaye on September 23, 2021 at 10:45 AM

At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.

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Topics: Innovation, Branding and Brand Value, Company Culture, Creative, Vermont, Creative Showcase, Sustainable Brands