Dear 2119: Keeping the Conversation Going

Posted by Kevin Willard on November 1, 2019 at 4:07 PM

The Global Climate Strike. The United Nations Climate Action Summit. Greta Thunberg. And KSV. Like everyone else who felt compelled to rise up, we knew we had to do something. Protests and demonstrations are powerful things, but they only create change in the long-term when people refuse to let go of the conversation. To get people to hang on to their hopes for a better future, we created the KSV climate capsule. A collection of messages from concerned citizens inspired by hope for a better tomorrow.

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Topics: future of energy, innovation, clean energy, brand value, sustainability, corporate responsibility, social responsibility, content marketing strategy, sustainability marketing, environment, Climate Summit, UN Climate Summit

Let's Talk About Your Clean Energy Progress

Posted by Kerry Wilson on October 25, 2019 at 10:21 AM

We’ve been thinking a lot recently about what things will be like in a hundred years. 

It’s a strange but thought-provoking item to consider.

And while thinking about the next 100 years has started conversations and given us a sense of optimism about the opportunities in front of current and future generations, we cannot help but simultaneously wonder: What about the next 10 years? Five years?

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Topics: future of energy, innovation, clean energy, brand value, sustainability, corporate responsibility, social responsibility, content marketing strategy, sustainability marketing, environment, Climate Summit, UN Climate Summit

Awesome Plastic, Part Two

Posted by Shaina Kaye on October 18, 2019 at 10:54 AM

A few months back, we talked about how awesome plastic is.

Yes, it is actually terrible. But its terribleness is what makes it so awesome (still with us?) in that it pushes brands up against a wall, forcing immediate change and innovative ideas.

This week, we thought it would be interesting to dive into some of the most recent ways in which brands across the globe are fast-tracking innovation to address the plastic crisis.

Image Credit: Carlsberg

Carlsberg introduces paper beer bottle. In our initial plastics EnergyWire we highlighted the Danish beer brand’s efforts to reduce their own plastic waste with the introduction of the Snap Back, which eliminated the plastic wrapping used to hold six-packs together. The move resulted in a 76 percent reduction in plastic usage compared to previous multipacks.

Now the brand has gone a step further, introducing the first-ever paper beer bottle, made with sustainable and recyclable wood fibers. The unveiling is part of Carlsberg’s Together Toward Zero initiative and, as opposed to a one-and-done effort, showcases their long-term commitment to reducing plastic waste and cutting carbon emissions.

The takeaway: A multi-pronged sustainability strategy that is evident in both the operations of the company and the product itself shows customers that a brand is genuinely committed to solving the problem, versus hopping on the bandwagon of an “of-the-moment” trend.

Los Angeles looks to pave its road with recycled plastic. The people of Los Angeles are no strangers to the problem of pollution and carbon emissions, with residents of Los Angeles County being exposed to 60 percent more vehicle pollution than the average state.

A sobering statistic, especially when one considers that the city faces a plastic waste crisis of its own (on top of the larger, global plastic problem). These obstacles make the announcement of a pilot to pave the city’s roads with recycled plastic that much more significant. The city of Los Angeles has been working with a company called TechniSoil to test out a new method for paving roads using repurposed plastic as a binder. The first pilot site of the project is on track to be constructed in downtown LA later in 2019.

The plastic asphalt will not only reduce production emissions and the cost of materials; it will also be quicker to install, and tests have shown that the plastic paving is six to seven times stronger than regular asphalt. That increased durability means less time being spent re-paving the roads in the future.

The takeaway: Tackling a global crisis in a way that helps solve everyday frustrations for residents and business owners is a win-win for everyone. Yes, consumers care about the plastic crisis. But they are also deeply and frustratingly affected by day-to-day urban infrastructure issues that have a significant effect on their quality of life. Using recycled plastic to solve day-to-day issues like poor road conditions brings the focus back home, while simultaneously showing the city’s larger commitment to the big picture.

What are some other recent initiatives brands have unveiled as a way to address the plastic crisis? We’d love to hear which ones have caught your eye.

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Topics: innovation, sustainability, corporate responsibility, social responsibility, sustainability marketing, environment, plastic

The Solar Customer Experience Consumers Want

Posted by Dave Treston on October 10, 2019 at 10:00 AM

In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.

Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand. 

At KSV, we have seen this firsthand.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

September Round Up: Climate Week Edition

Posted by Shaina Kaye on September 26, 2019 at 10:00 AM

September always seems like a magical month. There’s the back-to-school, anything-is-possible feeling of unbridled optimism that never fades, even though we have left school behind and entered into the reality of adulthood, routines, and careers. There are chilly mornings that give way to perfectly sunny and warm afternoons, leaving us uncertain about what to wear for the day, but always grateful for the sunshine as the days shorten little by little. There are the leaves that, at least here in the Northeast, transition to their colorful fall palette, a reminder that Mother Nature knows exactly what she’s doing in spite of the many climate change-related factors working so hard against her.

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Topics: innovation, round up, clean energy, climate change, inspiration, sustainability, environment

Dear 2119

Posted by Team KSV on September 20, 2019 at 9:45 AM

Today KSV will strike for our planet alongside other local businesses. Monday, we stand for it with the entire world at the UN Climate Action Summit in NYC. 

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Topics: innovation, round up, clean energy, climate change, inspiration, sustainability, environment, Climate Summit, UN Climate Summit

3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers Market

Posted by Dave Treston on September 5, 2019 at 9:47 AM

According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Save Our Breath

Posted by Kevin Willard on August 29, 2019 at 11:30 AM

Drowning would suck. Freezing to death would also suck. But burning alive as the entire planet watches? Now that's hands-down the suckiest way to die. 

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Topics: innovation, renewable energy, climate change, inspiration, 80x50, sustainability, corporate responsibility, social responsibility, sustainability marketing, EnergyWire, environment

Plastic is Awesome

Posted by Tony Peck and Kevin Willard on August 22, 2019 at 11:23 AM

You get to use it once and throw it away.

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Topics: innovation, customer centric, renewable energy, climate change, inspiration, 80x50, sustainability, corporate responsibility, social responsibility, sustainability marketing, EnergyWire, environment, plastic

The Future of Energy Series: Wind Continues to Pick Up Speed

Posted by Shaina Kaye on August 15, 2019 at 3:25 PM

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

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Topics: utilities, utility communications, Utility Marketing, innovation, renewable energy, wind energy, offshore wind, clean energy, utility of the future, EnergyWire, wind power

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