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The Human Side of AI: What Energy Marketers Need to Get Right

Posted by Lily Tammik on June 26, 2026 at 1:21 PM


In last month’s Energy Wire, we explored how the rapid rise of AI is changing the content landscape and raising the value of credible human voices. This month, the next question is more practical: How should energy marketers use AI in ways that strengthen trust rather than weaken it?

That question matters in every category, but especially in energy, where trust is closely tied to public scrutiny, customer confidence, and brand credibility. Brand trust is shaped by real-world stakes: what people pay, whether service feels reliable, and whether promises about innovation show up in everyday life.

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Topics: Innovation, Content Marketing, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Branding

From AI to Microinfluencers: Key Branding Shifts Energy CMOs Should Be Watching

Posted by Lily Tammik on May 12, 2026 at 11:06 AM

Energy may not be a lifestyle category, but energy brands are judged in the same fast-moving media environment as every other brand. Customers, communities, regulators, and investors all expect trust, transparency, and relevance. Those expectations are shaped by nonstop news and a constant stream of content served across screens and in real life.

At the same time, AI is making content faster and easier to produce. That creates real efficiencies for marketing teams, but it also vastly changes the competitive landscape. When high-volume content becomes easy to generate, it becomes harder to stand out. In that kind of environment, credibility — an ever-growing buzzword — carries more weight.

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Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Branding

The Freedom to Go Your Own Way: CarShare Vermont Redefines Car Ownership

Posted by Lily Tammik on March 12, 2026 at 12:33 PM

CarShare Vermont is a membership-based car-sharing service in Burlington, Vermont. Their cars and trucks are available to reserve from dedicated “pods” within Burlington and Winooski, two neighboring cities in Chittenden County that are closely connected by common values and a small bridge. Local residents are collectively known as free spirited and forward thinking, with progressive ideals that center a strong emphasis on preserving the environment.

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Topics: Innovation, B Corporation, Inspiration, Creative, Vermont, Creative Showcase, Branding, Case Study

Industry Expert Interview: Corinne Prevot, Skida Founder

Posted by Chris Hadgis on March 11, 2024 at 1:13 PM

Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.

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Topics: Innovation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Sustainability Marketing, Vermont, Marketing Strategy and Best Practices, Sustainable Brands, Branding

Women Reckoning with Leadership Roles in the Digital World: KSV’s Rebrand for WoDM

Posted by Chris Hadgis on October 24, 2023 at 3:51 PM

Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.

The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years. 

And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.

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Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Branding, Case Study

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EnergyWire

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

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