CarShare Vermont is a membership-based car-sharing service in Burlington, Vermont. Their cars and trucks are available to reserve from dedicated “pods” within Burlington and Winooski, two neighboring cities in Chittenden County that are closely connected by common values and a small bridge. Local residents are collectively known as free spirited and forward thinking, with progressive ideals that center a strong emphasis on preserving the environment.
Topics: Innovation, B Corporation, Inspiration, Creative, Vermont, Creative Showcase, Branding, Case Study
Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks. In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.
Topics: Innovation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Sustainability Marketing, Vermont, Marketing Strategy and Best Practices, Sustainable Brands, Branding
Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.
The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years.
And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.
Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Branding, Case Study