---
title: EnergyWire | A blog by KSV | In the News
description: In the News | EnergyWire is KSV’s  bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers.
---

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## [Industry Expert Interview: VP of Marketing at SRAM, David Zimberoff](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff)

 Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on August 22, 2023 at 3:05 PM

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[![](https://blogs.ksvc.com/hubfs/dz%20bike%20bio%20pic.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff)

*Edited for content and clarity by Chris H. Hadgis*

In 1987, Stan Day’s invention of the [Grip Shift](https://www.bikemag.com/blog/exclusive-the-product-that-changed-the-world), or the bike gear twist, “changed the world.” Since then, the company now known as [SRAM](https://www.sram.com/en/sram) has grown, adapted, and acquired 14 additional brands along the way. 

Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.

[Read More](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)

## [Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 6, 2023 at 1:42 PM

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[![](https://blogs.ksvc.com/hubfs/Jenny%20Kalanges.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges)

As part of our Industry Expert Interview series, we had the pleasure of speaking with [Jenny Kalanges](https://www.linkedin.com/in/jenny-kalanges/), Vice President of Membership at [1% for the Planet](https://onepercentfortheplanet.org/). 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."

[Read More](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges)

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 Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)

## [KSV Strikes Gold](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023)

 Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on June 20, 2023 at 3:02 PM

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[![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202022-07-20%20at%204.23.23%20PM.png)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023)

The [MUSE Creative Awards](https://museaward.com/) is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

[Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023)

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 Topics: [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations)

## [Helping Save America’s Forests Proves to be Very Rewarding](https://blogs.ksvc.com/energy-wire/aff-muse-awards)

 Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on March 17, 2022 at 2:02 PM

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[![](https://blogs.ksvc.com/hubfs/Muse%20Awards-01.jpg)](https://blogs.ksvc.com/energy-wire/aff-muse-awards)

The [American Forest Foundation](https://www.forestfoundation.org/) wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

[Read More](https://blogs.ksvc.com/energy-wire/aff-muse-awards)

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 Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)

## [The Long Weekend Round Up](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 27, 2021 at 2:00 PM

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[![](https://blogs.ksvc.com/hubfs/zwaddi-YvYBOSiBJE8-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021)

Like many around the country, here at KSV we are winding down the work week and looking ahead to Memorial Day Weekend, the first long weekend of the year and the unofficial start of summer. 

To pause and reflect for a moment, it is truly incredible to think about where we were about this time [last year](https://blogs.ksvc.com/energy-wire/together-apart): we were all home, in lockdown and [facing countless unknowns](https://blogs.ksvc.com/energy-wire/permission-to-lead) as the pandemic was hitting its first peak and a long overdue social awakening was occurring across the country as a result of several tragic catalysts.

[Read More](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021#comments-listing)

 Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [Future-Proofing for 2021 Starts with Sustainability](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 10, 2020 at 11:21 AM

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[![](https://blogs.ksvc.com/hubfs/nathan-dumlao-Yy6aBfhOwJc-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021)

If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020?

[Read More](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news)

## [2020 Thanksgiving Round Up](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on November 25, 2020 at 10:17 AM

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[![](https://blogs.ksvc.com/hubfs/KSV%20Pie%20Gif%20300px.gif)](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup)

Happy almost Thanksgiving! As we inch another day closer to a [holiday season](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning) unlike any other,  the team at KSV can’t help but reflect on all that we have to be grateful for. Even in a year where so much has been turned upside down, we find ourselves finishing each day with gratitude for what has remained the same: inspiring clients, innovative colleagues and a community dedicated to creating a better future. 

As we prepare for a 2020-style Thanksgiving, we’d like to share a few stories bringing us an extra dose of inspiration this week, in the hopes that they do the same for all of you:

[**Brands Are Using Black Friday Boycotts to Highlight Sustainability Initiatives**](https://www.glossy.co/fashion/brands-are-using-black-friday-boycotts-to-highlight-sustainability-initiatives/): Although several brands will spend Black Friday and the weeks after touting promotions and deep discounts, several others are switching things up this year, using the high-profile moment as an opportunity to highlight ongoing sustainability initiatives. For brands like [Freitag](https://www.freitag.ch/en), this means shining a spotlight on their newly launched bag swap platform, which allows customers to exchange backpacks and messenger bags with other customers as a way to encourage a second-life for a high quality product while also reducing waste.

[**This is Our Chance to Reclaim Cities From Cars**](https://www.outsideonline.com/2418853/reclaim-cities-from-cars): One positive thing that came out of the COVID-19 pandemic? A more bikeable, walkable and cleaner urban America. Reimagining public spaces has consistently been a part of the conversation around how urban areas rebuild in the wake of the virus. This article takes it a step further, painting a hopeful picture for the future of cities.

[**25 US Cities Land on CDP ‘A List:’**](https://www.smartcitiesdive.com/news/25-us-cities-land-on-cdp-2020-a-list/589055/) In spite of both the havoc wrought by the coronavirus and little-to-no support at the federal level, several cities in the US were recognized by the [CDP](https://www.cdp.net/en/cities/cities-scores) for making progress toward their climate action goals. Progress from cities like Cleveland, OH and San Antonio, TX highlight just how, in the absence of national guidance, impactful and important state and municipal level initiatives toward carbon emissions reductions and the adoption of clean energy technologies can be in ensuring a better, brighter and cleaner future.

[**Oreo’s Proud Parent**](https://www.youtube.com/watch?v=EpfLklSG2dQ) ad is a moving, resonant reminder that a loving world, no matter how complicated, starts with a loving home. 

[Read More](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news)

## [Intersectional Environmentalism: What it is and Why it Matters](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)

 Posted by [Jackie Demers and Abby Goudey](https://blogs.ksvc.com/energy-wire/author/jackie-demers-and-abby-goudey) on August 27, 2020 at 1:29 PM

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[![](https://blogs.ksvc.com/hubfs/markus-spiske-5sh24a7m0BU-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)

The fight for a more sustainable future in the age of the coronavirus and Black Lives Matter has uncovered an important truth: protecting vulnerable communities is critical to taking action against climate change. It's long overdue, but going forward, brands looking to fight for climate change will need to ensure social justice is a component of their climate action plan. 

[Read More](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism#comments-listing)

 Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [The “It” Factor: What Successful D2C Companies Can Teach Brands](https://blogs.ksvc.com/energy-wire/lessons-from-d2c-brands)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on August 20, 2020 at 11:38 AM

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[![](https://blogs.ksvc.com/hubfs/roberto-cortese-F1I4IN86NiE-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/lessons-from-d2c-brands)

In the early 2010s, companies like [Everlane](https://www.everlane.com/) and [Warby Parker](https://www.warbyparker.com/) paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.

[Read More](https://blogs.ksvc.com/energy-wire/lessons-from-d2c-brands)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news)

## [Industry Expert Interview: Jen Gorin, Founder of Impact Growth Partners](https://blogs.ksvc.com/energy-wire/jen-gorin-igp)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on August 13, 2020 at 11:30 AM

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[![](https://blogs.ksvc.com/hubfs/0.jpeg)](https://blogs.ksvc.com/energy-wire/jen-gorin-igp)

Never has the value of being a B Corp been more evident than in 2020, as a global pandemic and social change have taken center stage and communities around the world have realized the true benefits of using business as a force for good.

[Read More](https://blogs.ksvc.com/energy-wire/jen-gorin-igp)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/jen-gorin-igp#comments-listing)

 Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news)

[All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/in-the-news/page/2)

### [EnergyWire](https://blogs.ksvc.com/energy-wire)

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

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### Topics

- [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing)
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- [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)
- [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation)
- [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience)
- [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation)
- [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics)
- [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency)
- [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy)
- [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)
- [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research)
- [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change)
- [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration)
- [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing)
- [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation)
- [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing)
- [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)
- [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative)
- [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news)
- [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology)
- [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices)
- [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture)
- [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices)
- [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews)
- [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)
- [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing)
- [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification)
- [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase)
- [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage)
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- [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence)
- [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont)
- [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding)
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- [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh)
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