--- title: EnergyWire | A blog by KSV | Clean Energy description: Clean Energy | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Moving Past Politics to Effectively Communicate on Climate Change](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 20, 2023 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-guillaume-falco-2229887.jpg)](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) Climate change, if you haven’t heard, is real1. As advertisers and brands, it falls on us to do what we can to tell the story of a realistic, more sustainable future. We have a duty to do so responsibly and in a way that not only resonates, but drives people to actually change. And yet, one major hurdle still stands in the way: the continued political polarization of the topic.  Responsible advertising related to climate change must break through this polarization to reach a wide audience, make sustainability a priority for brands, and continue to shift public opinion. [Read More](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation#comments-listing) Topics: [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [How We Took A Carbon Footprint Message to the Finish Line](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 15, 2022 at 1:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/big%20feet%20blog%203.jpg)](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes. [Read More](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bigfootprintsrace#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [How Regenerative Marketing Can Affect Consumer Culture and Behavior](https://blogs.ksvc.com/energy-wire/regenerative_marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 29, 2022 at 12:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/A7F53B3F-ACB7-82CF-B1E7217FE3652F6A%20(1).jpg)](https://blogs.ksvc.com/energy-wire/regenerative_marketing) In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power. [Read More](https://blogs.ksvc.com/energy-wire/regenerative_marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/regenerative_marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [New Year, New Look, and More Passion Than Ever for Creating a More Sustainable Existence](https://blogs.ksvc.com/energy-wire/agency-rebrand) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 25, 2021 at 11:55 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/youtube_coverphoto.jpg)](https://blogs.ksvc.com/energy-wire/agency-rebrand) As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships. [Read More](https://blogs.ksvc.com/energy-wire/agency-rebrand) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/agency-rebrand#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Industry Expert Interview: Chad Farrell, CEO and Founder of Encore Renewable Energy](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 7, 2021 at 1:31 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/chad-farrell-headshot.png)](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable) Happy New Year!  [Read More](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Future-Proofing for 2021 Starts with Sustainability](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 10, 2020 at 11:21 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/nathan-dumlao-Yy6aBfhOwJc-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021) If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020? [Read More](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [2020 Thanksgiving Round Up](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on November 25, 2020 at 10:17 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSV%20Pie%20Gif%20300px.gif)](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup) Happy almost Thanksgiving! As we inch another day closer to a [holiday season](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning) unlike any other,  the team at KSV can’t help but reflect on all that we have to be grateful for. Even in a year where so much has been turned upside down, we find ourselves finishing each day with gratitude for what has remained the same: inspiring clients, innovative colleagues and a community dedicated to creating a better future.  As we prepare for a 2020-style Thanksgiving, we’d like to share a few stories bringing us an extra dose of inspiration this week, in the hopes that they do the same for all of you: [**Brands Are Using Black Friday Boycotts to Highlight Sustainability Initiatives**](https://www.glossy.co/fashion/brands-are-using-black-friday-boycotts-to-highlight-sustainability-initiatives/): Although several brands will spend Black Friday and the weeks after touting promotions and deep discounts, several others are switching things up this year, using the high-profile moment as an opportunity to highlight ongoing sustainability initiatives. For brands like [Freitag](https://www.freitag.ch/en), this means shining a spotlight on their newly launched bag swap platform, which allows customers to exchange backpacks and messenger bags with other customers as a way to encourage a second-life for a high quality product while also reducing waste. [**This is Our Chance to Reclaim Cities From Cars**](https://www.outsideonline.com/2418853/reclaim-cities-from-cars): One positive thing that came out of the COVID-19 pandemic? A more bikeable, walkable and cleaner urban America. Reimagining public spaces has consistently been a part of the conversation around how urban areas rebuild in the wake of the virus. This article takes it a step further, painting a hopeful picture for the future of cities. [**25 US Cities Land on CDP ‘A List:’**](https://www.smartcitiesdive.com/news/25-us-cities-land-on-cdp-2020-a-list/589055/) In spite of both the havoc wrought by the coronavirus and little-to-no support at the federal level, several cities in the US were recognized by the [CDP](https://www.cdp.net/en/cities/cities-scores) for making progress toward their climate action goals. Progress from cities like Cleveland, OH and San Antonio, TX highlight just how, in the absence of national guidance, impactful and important state and municipal level initiatives toward carbon emissions reductions and the adoption of clean energy technologies can be in ensuring a better, brighter and cleaner future. [**Oreo’s Proud Parent**](https://www.youtube.com/watch?v=EpfLklSG2dQ) ad is a moving, resonant reminder that a loving world, no matter how complicated, starts with a loving home.  [Read More](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [Creative Showcase: Turning Obstacles into Opportunities for Creative Innovation](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 1, 2020 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/catfishbowl.png)](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) As the coronavirus made itself and its effects known to the world, brands were forced to transform marketing plans, adjust operations and pivot strategies on a dime in order to meet current and potential consumers where they were at in a way that felt authentic and timely. And where they were at was in the midst of a pandemic unlike anything anyone had ever seen before. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Introducing a New Program or Product? Don’t Make This Mistake.](https://blogs.ksvc.com/energy-wire/brand-awareness-success) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on May 29, 2020 at 10:59 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/jigsaw-puzzle-3482442.jpg)](https://blogs.ksvc.com/energy-wire/brand-awareness-success) We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware.  [Read More](https://blogs.ksvc.com/energy-wire/brand-awareness-success) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/brand-awareness-success#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Long Weekend Round Up](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 21, 2020 at 11:50 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/serg-b-NaaiDPPlXwk-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many.  [Read More](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/long-weekend-roundup#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/clean-energy/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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