Helping Save America’s Forests Proves to be Very Rewarding

Posted by Kevin Willard on March 17, 2022 at 2:02 PM

The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

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Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands

Organic Roots: Sunsoil Creative Showcase

Posted by Shaina Kaye on September 23, 2021 at 10:45 AM

At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.

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Topics: Innovation, Branding and Brand Value, Company Culture, Creative, Vermont, Creative Showcase, Sustainable Brands

Keep On: Mass Save Creative Showcase

Posted by Kevin Willard on June 24, 2021 at 3:00 PM

With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic.

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Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Digital Video, OOH

Creative Showcase: Spreading the Word About Hunger

Posted by Shaina Kaye on February 16, 2021 at 2:33 PM

In Vermont, nearly 30 percent of residents have experienced food insecurity since the start of the pandemic – up from one in 10 pre-pandemic – but they aren’t seeking public assistance. Many people either don’t know they qualify for help or are struggling to get past the stigma of asking for it. 

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Topics: Customer-Centric Marketing, Creative, Vermont, Media Strategy and Best Practices, Marketing Strategy and Best Practices

Creative Showcase: Forging International Partnerships to Expand Support for America’s Family-Owned Forests

Posted by Shaina Kaye on December 17, 2020 at 2:41 PM

Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth. 

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Topics: Innovation, B Corporation, Climate Change, Content Marketing, Inspiration, Sustainability Marketing, Creative

Future-Proofing for 2021 Starts with Sustainability

Posted by Shaina Kaye on December 10, 2020 at 11:21 AM

If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020?

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, Creative, D2C, In the News

2020 Thanksgiving Round Up

Posted by Shaina Kaye on November 25, 2020 at 10:17 AM

Happy almost Thanksgiving! As we inch another day closer to a holiday season unlike any other,  the team at KSV can’t help but reflect on all that we have to be grateful for. Even in a year where so much has been turned upside down, we find ourselves finishing each day with gratitude for what has remained the same: inspiring clients, innovative colleagues and a community dedicated to creating a better future. 

As we prepare for a 2020-style Thanksgiving, we’d like to share a few stories bringing us an extra dose of inspiration this week, in the hopes that they do the same for all of you:

Brands Are Using Black Friday Boycotts to Highlight Sustainability Initiatives: Although several brands will spend Black Friday and the weeks after touting promotions and deep discounts, several others are switching things up this year, using the high-profile moment as an opportunity to highlight ongoing sustainability initiatives. For brands like Freitag, this means shining a spotlight on their newly launched bag swap platform, which allows customers to exchange backpacks and messenger bags with other customers as a way to encourage a second-life for a high quality product while also reducing waste.

This is Our Chance to Reclaim Cities From Cars: One positive thing that came out of the COVID-19 pandemic? A more bikeable, walkable and cleaner urban America. Reimagining public spaces has consistently been a part of the conversation around how urban areas rebuild in the wake of the virus. This article takes it a step further, painting a hopeful picture for the future of cities.

25 US Cities Land on CDP ‘A List:’ In spite of both the havoc wrought by the coronavirus and little-to-no support at the federal level, several cities in the US were recognized by the CDP for making progress toward their climate action goals. Progress from cities like Cleveland, OH and San Antonio, TX highlight just how, in the absence of national guidance, impactful and important state and municipal level initiatives toward carbon emissions reductions and the adoption of clean energy technologies can be in ensuring a better, brighter and cleaner future.

Oreo’s Proud Parent ad is a moving, resonant reminder that a loving world, no matter how complicated, starts with a loving home. 

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Topics: Customer-Centric Marketing, Innovation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, Creative, D2C, In the News

Three Things to Keep In Mind for the 2020 Holiday Season, Part Three

Posted by Shaina Kaye on November 12, 2020 at 11:50 AM

We kicked off this three-part series a few weeks back, diving into the importance of brands approaching the 2020 holiday season with a clear focus on reality. We then turned our attention to the value of flexibility in brands’ marketing strategies as a way to better serve and support current and future customers in the months ahead.  

This week, we’re concluding the series with one final consideration for brands that are planning, fine-tuning and executing their holiday strategies: incorporating personalization into the holiday shopping experience. 

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices

Three Things to Keep In Mind for the 2020 Holiday Season, Part Two

Posted by Shaina Kaye on October 30, 2020 at 10:36 AM

Recently we shared the first post in our three-part series highlighting a few considerations brands of all shapes and sizes should focus on to better serve and support current and future customers in the months ahead.  

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices

Three Things to Keep In Mind for the 2020 Holiday Season, Part One.

Posted by Shaina Kaye on October 15, 2020 at 2:48 PM

No matter how blurry the concept of time feels these days, the holiday season is inevitably and speedily approaching. In years prior, the impending holiday season would have meant a ramp up in in-store product promotions, email marketing campaigns and an influx of television advertisements. 

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices