Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.

The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years. 

And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.

Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Branding, Case Study

As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth. 

Topics: Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, Climate and Social Justice

The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.

Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations

In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power.

Topics: Innovation, B Corporation, Clean Energy, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, B2B marketing, Climate and Social Justice

“What if we do nothing instead?” 

So asks the uncertain doppelganger of our decision-making hero in KSV’s latest “Uncertainty” energy-efficiency campaign. But our hero is undeterred: She won’t let this uncertain version of herself stop her. No, upgrading to energy-efficient equipment with expertise and funding incentives is too good of an idea.

Topics: Innovation, Energy Efficiency, Creative, B2B marketing, Creative Showcase

The brilliant idea was, as they so often are, initially laughed off.

Topics: Innovation, Inspiration, Creative, B2B marketing, Creative Showcase, Augmented Reality

The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands

At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.

Topics: Innovation, Branding and Brand Value, Company Culture, Creative, Vermont, Creative Showcase, Sustainable Brands

With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic.

Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Digital Video, OOH

In Vermont, nearly 30 percent of residents have experienced food insecurity since the start of the pandemic – up from one in 10 pre-pandemic – but they aren’t seeking public assistance. Many people either don’t know they qualify for help or are struggling to get past the stigma of asking for it. 

Topics: Customer-Centric Marketing, Creative, Vermont, Media Strategy and Best Practices, Marketing Strategy and Best Practices