--- title: EnergyWire | A blog by KSV | Creative description: Creative | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [The Freedom to Go Your Own Way: CarShare Vermont Redefines Car Ownership](https://blogs.ksvc.com/energy-wire/carshare-vt) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on March 12, 2026 at 12:33 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/CarShare_Banners.png)](https://blogs.ksvc.com/energy-wire/carshare-vt) CarShare Vermont is a membership-based car-sharing service in Burlington, Vermont. Their cars and trucks are available to reserve from dedicated “pods” within Burlington and Winooski, two neighboring cities in Chittenden County that are closely connected by common values and a small bridge. Local residents are collectively known as free spirited and forward thinking, with progressive ideals that center a strong emphasis on preserving the environment. [Read More](https://blogs.ksvc.com/energy-wire/carshare-vt) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/carshare-vt#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Leveraging Design and Social Strategy to Uplift and Empower Vermonters](https://blogs.ksvc.com/energy-wire/elevate-youth-services) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on June 18, 2025 at 11:51 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Energywire_Blog_Thumbnail-1.png)](https://blogs.ksvc.com/energy-wire/elevate-youth-services) Upon realizing that their organization’s existing name — the Washington County Youth Service Bureau – no longer encapsulated the full scope of their work, the non-profit contacted KSV to help facilitate a name change and rebrand. In 2021, the Bureau officially became known as [Elevate Youth Services](https://www.elevateyouthvt.org/). A passionate organization committed to caring for Vermont’s vulnerable adolescent population, Elevate’s rebrand sought to reflect their endeavor to provide their crucial services throughout all of Vermont, border to border.  [Read More](https://blogs.ksvc.com/energy-wire/elevate-youth-services) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/elevate-youth-services#comments-listing) Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [KSV Named Outstanding Independent Agency at 2025 MUSE Creative Awards](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on April 29, 2025 at 4:38 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EW_KSV.jpg)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) KSV has been named Outstanding Independent Agency at the 2025 MUSE Creative Awards, a recognition that highlights the bold, strategic, and collaborative work our team brings to clean energy marketing. This prestigious honor leads to a total of nine MUSE Creative Awards that we took home this year, celebrating standout work for partners like New York State, the NHSaves® utility partners, Mars, and PECO.  [Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Using Hyper-Local Creative to Raise Awareness of Energy Efficiency](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on January 16, 2025 at 4:00 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/unnamed%20(1).png)](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide) The NHSaves® utility partners - Eversource, Liberty, New Hampshire Electric Cooperative, and Unitil - engaged KSV to develop a statewide awareness campaign that would resonate in a way that felt unique to the wide-ranging experiences of those living and working in the Granite State. With customers that fell within the commercial, residential, income-eligible, rural, urban, and municipal spaces (among others), we knew that a broad messaging strategy would be necessary. We also knew that something more intentional could really hit home and drive the kind of engagement and awareness that the utility partners were looking for. [Read More](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/nhsaves-thrival-guide#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Women Reckoning with Leadership Roles in the Digital World: KSV’s Rebrand for WoDM](https://blogs.ksvc.com/energy-wire/women-of-digital-mars) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on October 24, 2023 at 3:51 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/1205751907292706-1.png)](https://blogs.ksvc.com/energy-wire/women-of-digital-mars) Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions. The 2022 World Economic Forum Gender Gap Insight Report found that [for every 100 men, only 86 women received management positions](https://www3.weforum.org/docs/WEF_GGGR_2022.pdf). In the digital leadership landscape, for every 100 managers, [only 52 were women](https://www.techopedia.com/women-in-tech-statistics). The same report estimated closing [the gender parity gap would require 132 years](https://www3.weforum.org/docs/WEF_GGGR_2022.pdf).  And yet, The McKinsey study, [*Unlocking the Full Potential of Women at Work*](https://www.mckinsey.com/~/media/mckinsey/business%20functions/people%20and%20organizational%20performance/our%20insights/unlocking%20the%20full%20potential%20of%20women%20at%20work/unlocking%20the%20full%20potential%20of%20women%20at%20work.pdf) shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again. [Read More](https://blogs.ksvc.com/energy-wire/women-of-digital-mars) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/women-of-digital-mars#comments-listing) Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [2022: A Year in Review](https://blogs.ksvc.com/energy-wire/year-end-recap) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 22, 2022 at 10:07 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/social-suggested-images/f.hubspotusercontent10.nethubfs2224113youtube_coverphoto.jpg)](https://blogs.ksvc.com/energy-wire/year-end-recap) As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth.  [Read More](https://blogs.ksvc.com/energy-wire/year-end-recap) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/year-end-recap#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [How We Took A Carbon Footprint Message to the Finish Line](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 15, 2022 at 1:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/big%20feet%20blog%203.jpg)](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes. [Read More](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bigfootprintsrace#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [How Regenerative Marketing Can Affect Consumer Culture and Behavior](https://blogs.ksvc.com/energy-wire/regenerative_marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 29, 2022 at 12:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/A7F53B3F-ACB7-82CF-B1E7217FE3652F6A%20(1).jpg)](https://blogs.ksvc.com/energy-wire/regenerative_marketing) In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power. [Read More](https://blogs.ksvc.com/energy-wire/regenerative_marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/regenerative_marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [How KSV Turned Uncertainty Into a Funny, and Effective, Message](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 10, 2022 at 12:47 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202022-07-20%20at%204.24.09%20PM.png)](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) “What if we do nothing instead?”  So asks the uncertain doppelganger of our decision-making hero in KSV’s latest “Uncertainty” energy-efficiency campaign. But our hero is undeterred: She won’t let this uncertain version of herself stop her. No, upgrading to energy-efficient equipment with expertise and funding incentives is too good of an idea. [Read More](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) ## [Big Problem, Bigger Solutions: How We Made An Elephant the Face of PECO’s Latest Energy Efficiency Campaign](https://blogs.ksvc.com/energy-wire/peco-elephant) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 14, 2022 at 11:23 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/PECO_MagazineSpread.png)](https://blogs.ksvc.com/energy-wire/peco-elephant) The brilliant idea was, as they so often are, initially laughed off. [Read More](https://blogs.ksvc.com/energy-wire/peco-elephant) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/peco-elephant#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Augmented Reality](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/creative/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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