As we discussed in our last EnergyWire, rapid advancements in generative AI are changing the ways we find and create content before our very eyes. It's an exciting time to be a digital citizen—and it can feel like an intimidating time to be a brand or website owner as well. No one knows exactly what the future looks like, but we all know AI is here to stay.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Search, SEO, Paid Search
AI is everywhere: from project management tools and grocery shopping apps to world-renowned art museums and personal beauty-care shoppers, and everything in between. Soon, it might become unimaginable to perform our jobs without the assistance of AI tools.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Inspiration, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence
Edited for content and clarity by Chris H. Hadgis
In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way.
Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.
Topics: Customer-Centric Marketing, Innovation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Company Culture, In the News, Marketing Strategy and Best Practices, Sustainable Brands
If one thing is sure about the way people consume content in the digital space, it’s change. BeReal, TikTok, the Metaverse, the Elon-rollercoaster that is now Twitter: New social platforms and new ways to engage and consume content are on the rise.
Topics: Customer-Centric Marketing, B Corporation, Social Media Strategy and Best Practices, Branding and Brand Value, Media Strategy and Best Practices
At the start of 2020, KSV kicked off Industry Expert Interviews, a new content marketing series we implemented as a way to hear more from purpose-driven organizations around the country, get inspired and have great conversations with innovative and talented individuals.
Topics: Customer-Centric Marketing, B Corporation, Industry Expert Interviews, Branding and Brand Value, Sustainable Brands
2021 sure has thrown the agency world its fair share of curveballs. But with it came new opportunities. We just had to find the right places to take some swings. Among the most notable: a shift in our staffing approach, and how we’ve been able to leverage the MAGNET Global Network, 40 of the most innovative, independently-owned agencies located around the globe.
For the past four decades, KSV has had two addresses. One in Burlington, VT, the other in New York, NY. Employees either lived in VT or NYC. Or close enough to one of those two places to work from the KSV office located there. Not unlike the rest of the industry, if there was an office you go there and work.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices
Changing customer needs, shifting client expectations, rapidly evolving technology, unforeseen global circumstances and long overdue social awakenings… plain and simple, marketing is not what it “used to be.” The classic marketing mix of product, price, place and promotion - the 4 P’s seared into the memories of those of us who may have majored in marketing and communications back in the day - has become much more nuanced and a whole lot more complex.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices
Today’s consumers are clamoring for the brands they support to be a part of creating a better, more sustainable future. This is readily apparent when it comes to the beauty industry, which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey.
Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, Marketing Strategy and Best Practices, Sustainable Brands
An annual quick Google search will tell you that customers are different. They have different priorities, different concerns and higher expectations. Those differences significantly affect the customer journey, or the total sum of experiences that customers go through when interacting with your company and brand.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices
Last fall we had the opportunity to sit down with Bobby McConnell, the Vice President and Head of Sales and Customer Experience at Gaia Herbs, a leading natural herbs and wellness brand and fellow B Corp. At the time of our conversation, Bobby had just recently joined the Gaia team, where he currently leads both the sales function of the organization and customer experience for both the brand’s brick-and-mortar and e-commerce outlets.
Topics: Customer-Centric Marketing, B Corporation, Industry Expert Interviews, Branding and Brand Value
