Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.

Posted by Shaina Kaye on September 9, 2021 at 10:00 AM

Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:

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Topics: Innovation, B Corporation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Company Culture, Vermont, Sustainable Brands

Industry Expert Interview: Joe Giallanella, Team Lead, Growth Incubator at Seventh Generation

Posted by Shaina Kaye on July 8, 2021 at 1:00 PM

In the fall of 2020, we were fortunate enough to sit down with Joe Giallanella, the Team Lead of the Growth Incubator at Seventh Generation, a global consumer product goods company and veteran B Corporation. At the time, and amidst the unprecedented circumstances of a global pandemic, Joe’s team had just finished up the successful launch of Zero Plastic Homecare, an innovative new line of products aimed at eliminating plastic entirely from home care product packaging. The successful launch only served to further prove the resilience and humanity that underlies what it truly means to be a B Corp.

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Topics: B Corporation, Industry Expert Interviews, Sustainability Marketing, Vermont, Climate and Social Justice, Sustainable Brands

Creative Showcase: Spreading the Word About Hunger

Posted by Shaina Kaye on February 16, 2021 at 2:33 PM

In Vermont, nearly 30 percent of residents have experienced food insecurity since the start of the pandemic – up from one in 10 pre-pandemic – but they aren’t seeking public assistance. Many people either don’t know they qualify for help or are struggling to get past the stigma of asking for it. 

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Topics: Customer-Centric Marketing, Creative, Vermont, Media Strategy and Best Practices, Marketing Strategy and Best Practices