Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.
Topics: future of energy, customer centric, millennials, renewable energy, round up, climate change, utility of the future, energy revolution, inspiration, sustainability, social responsibility, sustainability marketing, EnergyWire, solar
We have mentioned a few times that the voice revolution is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand.
Customer expectations and demands are rapidly changing—customers expect every interaction they have to be as good as if not better than their most recent experience. When an energy or utility customer pays their bill, they expect the same experience and level of personalization that they had purchasing a new product on Amazon or Target. An experience that is often authentic, intuitive, easy-to-use and mobile.
For over 40 years, KSV’s purpose has been to thrive as a band of thinkers and makers focused on sustainable energy and motivated to do right by humankind. The reason? We know that when “doing good” starts from within, it leads to better work for our clients.
Topics: utility communications, Utility Marketing, community marketing, customer centric, Energy Wire, energy marketing, social media, social media best practices, content marketing, social media strategy, content marketing strategy, sustainability marketing
You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike.
Topics: customer demands, Customer Insight, utilities, future of energy, innovation, customer centric, energy efficiency, KSV research, market research, energy marketing, utility of the future, strategic electrification, 2019, 80x50, resiliency, battery, energy storage, home batteries, consumer research
In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”
Topics: future of energy, innovation, customer centric, energy efficiency, renewable energy, electric vehicles, clean energy, social media best practices, strategic electrification, 2019, sustainability, demand response, #HPC19
Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.
Topics: innovation, B Corporation, communications, renewable energy, hurricane, natural disaster, round up, electric vehicles, clean energy, climate change, social media best practices, inspiration, 2019, 80x50, sustainability
We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.
Topics: Customer Engagement, utility communications, communications, energy marketing, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram, inspiration, 2019