Upon realizing that their organization’s existing name — the Washington County Youth Service Bureau – no longer encapsulated the full scope of their work, the non-profit contacted KSV to help facilitate a name change and rebrand. In 2021, the Bureau officially became known as Elevate Youth Services. A passionate organization committed to caring for Vermont’s vulnerable adolescent population, Elevate’s rebrand sought to reflect their endeavor to provide their crucial services throughout all of Vermont, border to border.
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Topics:
Inspiration,
Branding and Brand Value,
Company Culture,
Creative,
Creative Showcase,
Case Study
KSV has been named Outstanding Independent Agency at the 2025 MUSE Creative Awards, a recognition that highlights the bold, strategic, and collaborative work our team brings to clean energy marketing. This prestigious honor leads to a total of nine MUSE Creative Awards that we took home this year, celebrating standout work for partners like New York State, the NHSaves® utility partners, Mars, and PECO.
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Topics:
Utility Communications,
Energy Efficiency,
Inspiration,
Branding and Brand Value,
Company Culture,
Creative,
B2B marketing,
Creative Showcase,
Case Study
The NHSaves® utility partners - Eversource, Liberty, New Hampshire Electric Cooperative, and Unitil - engaged KSV to develop a statewide awareness campaign that would resonate in a way that felt unique to the wide-ranging experiences of those living and working in the Granite State. With customers that fell within the commercial, residential, income-eligible, rural, urban, and municipal spaces (among others), we knew that a broad messaging strategy would be necessary. We also knew that something more intentional could really hit home and drive the kind of engagement and awareness that the utility partners were looking for.
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Topics:
Customer-Centric Marketing,
Utility Communications,
Innovation,
Energy Efficiency,
Branding and Brand Value,
Creative,
Marketing Strategy and Best Practices,
Creative Showcase,
Case Study
Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.
The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years.
And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.
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Topics:
Inspiration,
Branding and Brand Value,
Creative,
Creative Showcase,
Branding,
Case Study
“What if we do nothing instead?”
So asks the uncertain doppelganger of our decision-making hero in KSV’s latest “Uncertainty” energy-efficiency campaign. But our hero is undeterred: She won’t let this uncertain version of herself stop her. No, upgrading to energy-efficient equipment with expertise and funding incentives is too good of an idea.
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Topics:
Innovation,
Energy Efficiency,
Creative,
B2B marketing,
Creative Showcase
The brilliant idea was, as they so often are, initially laughed off.
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Topics:
Innovation,
Inspiration,
Creative,
B2B marketing,
Creative Showcase,
Augmented Reality
At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.
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Topics:
Innovation,
Branding and Brand Value,
Company Culture,
Creative,
Vermont,
Creative Showcase,
Sustainable Brands
With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic.
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Topics:
Inspiration,
Branding and Brand Value,
Creative,
Creative Showcase,
Digital Video,
OOH
