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Using Hyper-Local Creative to Raise Awareness of Energy Efficiency

Posted by Lily Tammik on January 16, 2025 at 4:00 PM

The NHSaves® utility partners - Eversource, Liberty, New Hampshire Electric Cooperative, and Unitil - engaged KSV to develop a statewide awareness campaign that would resonate in a way that felt unique to the wide-ranging experiences of those living and working in the Granite State. With customers that fell within the commercial, residential, income-eligible, rural, urban, and municipal spaces (among others), we knew that a broad messaging strategy would be necessary. We also knew that something more intentional could really hit home and drive the kind of engagement and awareness that the utility partners were looking for.

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Branding and Brand Value, Creative, Marketing Strategy and Best Practices, Creative Showcase, Case Study

Women Reckoning with Leadership Roles in the Digital World: KSV’s Rebrand for WoDM

Posted by Chris Hadgis on October 24, 2023 at 3:51 PM

Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.

The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years. 

And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.

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Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Branding, Case Study

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EnergyWire

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

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