How Regenerative Marketing Can Affect Consumer Culture and Behavior

Posted by Energy Wire on November 29, 2022 at 12:25 PM

In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power.

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, B2B marketing, Climate and Social Justice

Messaging for Change in the Age of the Apocalypse

Posted by Energy Wire on October 28, 2022 at 11:33 AM

“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”

“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”

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Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

Helping Save America’s Forests Proves to be Very Rewarding

Posted by Kevin Willard on March 17, 2022 at 2:02 PM

The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

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Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands

Strategies for Reaching the Ethical, Eco-Conscious Consumer in 2021 and Beyond

Posted by Shaina Kaye on October 21, 2021 at 10:30 AM

The COVID-19 pandemic catalyzed a marked shift in the average consumer, highlighting health and well-being as a top consideration for consumer purchasing decisions while simultaneously creating a shift in how consumers made those purchases. The growing urgency of the call to act on climate change, coupled with renewed vigor around support for BIPOC businesses, also meant that consumers significantly changed how and where they were spending their money. 

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Topics: B Corporation, Climate Change, Branding and Brand Value, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

Two Lessons All Brands Can Learn from Clean Beauty

Posted by Energy Wire on August 24, 2021 at 10:00 AM

Today’s consumers are clamoring for the brands they support to be a part of creating a better, more sustainable future. This is readily apparent when it comes to the beauty industry, which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey.

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Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, Marketing Strategy and Best Practices, Sustainable Brands

When it Comes to Making Sustainable Choices, What Triggers Change?

Posted by Shaina Kaye on April 16, 2021 at 9:56 AM

To say that a lot is happening in the world to inspire change right now would be an understatement: a call for social justice, an all-out last-ditch effort to gain a sense of normalcy back from the hands of COVID-19, and more momentum than ever before to take action against the effects of climate change and reverse the impact of centuries of environmental damage caused by waste generation, overconsumption, and rampant pollution. 

All around us, we are seeing change happen on a massive scale. But if there’s one thing we know from years of working to trigger individual behavior change, it’s that small choices add up to create impact over time. Choosing to use reusable bags over plastic, switching out a fossil fuel heating system for an electric heat pump, opting to compost instead of trashing food waste, taking the first step to learn about community solar, or even making the effort to purchase clean beauty products over those with potentially harmful and toxic ingredients… all of these choices add up in the long run, even if, at the most individual level, it doesn’t seem like that big of a deal.

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Topics: Customer-Centric Marketing, B Corporation, Research, Climate Change, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice

Messaging Your Mission, Part Two: The How

Posted by Shaina Kaye on March 18, 2021 at 11:14 AM

Last week we introduced the topic of pushing past fear to authentically and clearly communicate your brand’s values, discussing the power that fear holds over us and why, in actuality, fear is a liar. This week, we’re continuing the conversation, taking a deep dive into the “how” of pushing past fear to effectively message your brand’s mission.

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Topics: B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice

New Year, New Look, and More Passion Than Ever for Creating a More Sustainable Existence

Posted by Shaina Kaye on January 25, 2021 at 11:55 AM

As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships.

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice

Industry Expert Interview: Chad Farrell, CEO and Founder of Encore Renewable Energy

Posted by Shaina Kaye on January 7, 2021 at 1:31 PM

Happy New Year! 

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice

Creative Showcase: Forging International Partnerships to Expand Support for America’s Family-Owned Forests

Posted by Shaina Kaye on December 17, 2020 at 2:41 PM

Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth. 

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Topics: Innovation, B Corporation, Climate Change, Content Marketing, Inspiration, Sustainability Marketing, Creative