Edited for content and clarity by Chris H. Hadgis

In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way. 

Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.

Topics: Customer-Centric Marketing, Innovation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Company Culture, In the News, Marketing Strategy and Best Practices, Sustainable Brands

As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."

Topics: B Corporation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice, Sustainable Brands

The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

Topics: Energy Efficiency, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Marketing Strategy and Best Practices, Brand Activations

Climate change, if you haven’t heard, is real¹.

As advertisers and brands, it falls on us to do what we can to tell the story of a realistic, more sustainable future. We have a duty to do so responsibly and in a way that not only resonates, but drives people to actually change. And yet, one major hurdle still stands in the way: the continued political polarization of the topic. 

Responsible advertising related to climate change must break through this polarization to reach a wide audience, make sustainability a priority for brands, and continue to shift public opinion.

Topics: Clean Energy, Climate Change, Branding and Brand Value, Sustainability Marketing, Climate and Social Justice, Sustainable Brands

As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth. 

Topics: Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, Climate and Social Justice

The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.

Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations

In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power.

Topics: Innovation, B Corporation, Clean Energy, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, B2B marketing, Climate and Social Justice

“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”

“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”

Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands

The COVID-19 pandemic catalyzed a marked shift in the average consumer, highlighting health and well-being as a top consideration for consumer purchasing decisions while simultaneously creating a shift in how consumers made those purchases. The growing urgency of the call to act on climate change, coupled with awareness around environmental justice and true commitments to diversity, equity, and inclusion, also meant that consumers significantly changed how and where they were spending their money. 

Topics: B Corporation, Climate Change, Branding and Brand Value, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands