Generative AI Is Changing the Game, Again: What Every Energy & Sustainability CMO Needs to Know

Posted by Shaina Kaye on July 21, 2025 at 3:57 PM

The status quo of thought leadership and earned media is seismically shifting. If you missed it, Google I/O, via Google CEO Sundar Pichai’s May keynote speech, sent a clear signal: Generative AI will fundamentally rewrite how brand visibility, media interaction, and public trust is developed and maintained over time. 

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Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Search, SEO

Exploring the Future of AI and Search

Posted by Mitchell Manacek, Laura McKenna on August 13, 2024 at 2:46 PM

As we discussed in our last EnergyWire, rapid advancements in generative AI are changing the ways we find and create content before our very eyes. It's an exciting time to be a digital citizen—and it can feel like an intimidating time to be a brand or website owner as well. No one knows exactly what the future looks like, but we all know AI is here to stay. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Search, SEO, Paid Search