As TikTok, Instagram, and other social media platforms grow and evolve, brands have new ways to engage with consumers. 

Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. Recent studies show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it.

Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Marketing Strategy and Best Practices, Brand Activations

If one thing is sure about the way people consume content in the digital space, it’s change. BeReal, TikTok, the Metaverse, the Elon-rollercoaster that is now Twitter: New social platforms and new ways to engage and consume content are on the rise.

Topics: Customer-Centric Marketing, B Corporation, Social Media Strategy and Best Practices, Branding and Brand Value, Media Strategy and Best Practices

The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.

Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations

24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “Content is King.” 

Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing, B2B marketing, Marketing Strategy and Best Practices

We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.

Topics: Customer-Centric Marketing, B Corporation, Climate Change, Social Media Strategy and Best Practices, Audience Segmentation

Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into TikTok and Video. By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends ("tribes" and the use of stories) to help make the most of social media in the age of the coronavirus.

Topics: B Corporation, Social Media Strategy and Best Practices, Climate and Social Justice

Back in January, we dove deep into two of the biggest social media trends of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era.

A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus.

Topics: Customer-Centric Marketing, Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

Not cold, stiff, done dead. Just the way it used to be, dead. It’s no longer this singular platform we seek out to connect with old friends from high school. It’s the way of life. And it has changed every aspect of how we take in the world around us—from how we consume news, to how we market our products or services. If you're ashamed to admit that, based on weekly notifications from your iPhone (thanks, Apple), you’ve spent upwards of 3-4 hours per day on your smartphone, know that you’re probably not alone.

Topics: Social Media Strategy and Best Practices, Content Marketing, B2B marketing

Exiting one decade and entering a new era often coincides with reflection and forecasting. 

Topics: Innovation, Social Media Strategy and Best Practices, Branding and Brand Value, In the News

Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing