--- title: EnergyWire | A blog by KSV | Social Media Strategy and Best Practices description: Social Media Strategy and Best Practices | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [From AI to Microinfluencers: Key Branding Shifts Energy CMOs Should Be Watching](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on May 12, 2026 at 11:06 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/HumanVoices_Hero_IMG_A.jpg)](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) Energy may not be a lifestyle category, but energy brands are judged in the same fast-moving media environment as every other brand. Customers, communities, regulators, and investors all expect trust, transparency, and relevance. Those expectations are shaped by nonstop news and a constant stream of content served across screens and in real life. At the same time, AI is making content faster and easier to produce. That creates real efficiencies for marketing teams, but it also vastly changes the competitive landscape. When high-volume content becomes *easy* to generate, it becomes harder to stand out. In that kind of environment, credibility — an ever-growing buzzword — carries more weight. [Read More](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding) ## [Generative AI Is Changing the Game, Again: What Every Energy & Sustainability CMO Needs to Know](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 21, 2025 at 3:57 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1%20(3)-1.jpg)](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) The status quo of thought leadership and earned media is seismically shifting. If you missed it, Google I/O, via Google CEO Sundar Pichai’s May [keynote speech](https://blog.google/technology/ai/io-2025-keynote/), sent a clear signal: Generative AI will fundamentally rewrite how brand visibility, media interaction, and public trust is developed and maintained over time.  [Read More](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ai-brand-visibility#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Search](https://blogs.ksvc.com/energy-wire/topic/search), [SEO](https://blogs.ksvc.com/energy-wire/topic/seo) ## [Navigating the Wild, Wild West of Social Media in 2025](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) Posted by [Shaina Kaye and Mitchell Manacek](https://blogs.ksvc.com/energy-wire/author/shaina-kaye-and-mitchell-manacek) on March 3, 2025 at 3:48 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1.jpg)](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) If there’s one thing we can count on in social media, it’s disruption. The way we use, consume, and shape content evolves, minute by minute.  [Read More](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [AI](https://blogs.ksvc.com/energy-wire/topic/ai) ## [Control, Authenticity, and the Search for Great Influencer Marketing](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 2, 2023 at 1:05 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-ron-lach-8154664.jpg)](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) As TikTok, Instagram, and other [social media platforms grow and evolve](https://blogs.ksvc.com/energy-wire/social-media-2023), brands have new ways to engage with consumers.  Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. [Recent studies](https://www.ion.co/trust-in-influencer-marketing-izea) show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it. [Read More](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [A Social Media Guide to Reaching Consumers in 2023](https://blogs.ksvc.com/energy-wire/social-media-2023) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 5, 2023 at 2:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/josh-withers-P4Re6GIzp9Q-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/social-media-2023) If one thing is sure about the way people consume content in the digital space, it’s *change*. BeReal, TikTok, the Metaverse, the Elon-rollercoaster that is now Twitter: New social platforms and new ways to engage and consume content are on the rise. [Read More](https://blogs.ksvc.com/energy-wire/social-media-2023) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-2023#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) ## [How We Took A Carbon Footprint Message to the Finish Line](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 15, 2022 at 1:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/big%20feet%20blog%203.jpg)](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes. [Read More](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bigfootprintsrace#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [Take it from Bill Gates: Content is (Still) King](https://blogs.ksvc.com/energy-wire/content-is-king) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 3, 2020 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-pixabay-260024.jpg)](https://blogs.ksvc.com/energy-wire/content-is-king) 24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “[Content is King](https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9).”  [Read More](https://blogs.ksvc.com/energy-wire/content-is-king) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/content-is-king#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Industry Expert Interview Series: Matt Daigle, CEO and Founder of Rise](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on June 25, 2020 at 3:38 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Matt%20Daigle-Rise.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise) We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new. [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Using Social Media to Foster Real Change](https://blogs.ksvc.com/energy-wire/social-media-empower-change) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on June 12, 2020 at 1:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/IMG_1139.jpg)](https://blogs.ksvc.com/energy-wire/social-media-empower-change) Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into [TikTok and Video](https://blogs.ksvc.com/energy-wire/tiktok-twitter). By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends (["tribes" and the use of stories](https://blogs.ksvc.com/energy-wire/social-media-coronavirus)) to help make the most of social media in the age of the coronavirus. [Read More](https://blogs.ksvc.com/energy-wire/social-media-empower-change) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-empower-change#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Making the Most of Social Media in the Age of the Coronavirus](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 3, 2020 at 12:57 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSC%20Screen%20Time%20April%203.jpg)](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) Back in January, we dove deep into [two of the biggest social media trends](https://blogs.ksvc.com/energy-wire/tiktok-twitter) of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era. A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus. [Read More](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-coronavirus#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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