The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards.
The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards.
Topics: Energy Efficiency, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Marketing Strategy and Best Practices, Brand Activations
As TikTok, Instagram, and other social media platforms grow and evolve, brands have new ways to engage with consumers.
Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. Recent studies show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it.
Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Marketing Strategy and Best Practices, Brand Activations
The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.
Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations