Control, Authenticity, and the Search for Great Influencer Marketing

Posted by Energy Wire on March 2, 2023 at 1:05 PM

As TikTok, Instagram, and other social media platforms grow and evolve, brands have new ways to engage with consumers. 

Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. Recent studies show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it.

Read More

Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Marketing Strategy and Best Practices, Brand Activations

How We Took A Carbon Footprint Message to the Finish Line

Posted by Energy Wire on December 15, 2022 at 1:25 PM

The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.

Read More

Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations