---
title: Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?
description: This week Microsoft purchased all of the capacity of GE’s new Irish wind farm for the next 15 years.
image: https://blogs.ksvc.com/hubfs/irishwind.jpg
---

[![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com)

![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰")

- [Focus](http://www.ksvc.com/focus/)
- [Capabilities](http://www.ksvc.com/capabilities/)
- [Work](http://www.ksvc.com/work/)
- [People](http://www.ksvc.com/people/)
- [Culture](http://www.ksvc.com/culture/)
- [EnergyWire](https://blogs.ksvc.com/energy-wire)

# Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?

Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on October 13, 2017 at 10:00 AM

- [Tweet](https://twitter.com/share)

This week [Microsoft purchased](https://finance.yahoo.com/news/microsoft-just-purchased-ge-apos-201441071.html?.tsrc=new_fauxdal) 100% of GE’s new Irish wind farm capacity for the next 15 years.

![irishwind.jpg](https://blogs.ksvc.com/hs-fs/hubfs/irishwind.jpg?width=581&height=387&name=irishwind.jpg)

The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations. 

Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables.

Where do the utilities fit into these types of conversations?

Well, they could be right at the center of them.

Acting as a thought leader, they could be providing the valuable insight and guidance that companies with sustainability goals need.

The energy industry is changing, but utilities are still—and can remain—the experts in the space.

They have the resources, expertise and (hopefully) the desire to help usher in this new age of corporate responsibility. 

Now is the time to make themselves available and lend a hand in these conversations. 

Don’t see how you fit in? Give us a [call](http://www.ksvc.com/contact/).

[![World Class Brands](https://no-cache.hubspot.com/cta/default/2224113/81a38140-c86d-4ab5-be38-ae0f17925506.png)](https://cta-redirect.hubspot.com/cta/redirect/2224113/81a38140-c86d-4ab5-be38-ae0f17925506) [![Click to download now.](https://no-cache.hubspot.com/cta/default/2224113/58915923-2338-4fce-93e9-bd3189b63961.png)](https://cta-redirect.hubspot.com/cta/redirect/2224113/58915923-2338-4fce-93e9-bd3189b63961)

 

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation)

### [EnergyWire](https://blogs.ksvc.com/energy-wire)

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

### Sign Up

### Recent Posts

### Topics

- [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing)
- [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications)
- [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)
- [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation)
- [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience)
- [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation)
- [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics)
- [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency)
- [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy)
- [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)
- [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research)
- [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change)
- [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration)
- [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing)
- [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation)
- [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing)
- [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)
- [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative)
- [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news)
- [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology)
- [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices)
- [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture)
- [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices)
- [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews)
- [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)
- [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing)
- [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification)
- [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase)
- [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage)
- [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai)
- [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c)
- [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence)
- [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont)
- [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding)
- [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study)
- [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations)
- [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo)
- [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search)
- [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality)
- [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video)
- [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh)
- [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search)

...

##### Get in touch.

###### Vermont

212 Battery Street  
Suite 2  
Burlington, VT 05401  
[802.862.8261](tel:8028628261)

###### New York

27 E 28th Street  
Suite 15055  
New York, NY 10016  
[212.366.4000](tel:2123664000)

## Sign up for KSV insights

## Thanks for subscribing!

Email

Subscribe

© 2025 KSV

[![LinkedIn](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-linkedin-cream-80.png "LinkedIn")](https://www.linkedin.com/company/kelliher-samets-volk/)

[![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-twitter-cream-80.png "Twitter")](https://twitter.com/KSVTweets)

[![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/11/icon-facebook-cream-80.png "icon-facebook-cream-80")](https://www.facebook.com/ksv.agency)

[![Instagram](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-instagram-cream-80.png "Instagram")](https://www.instagram.com/ksv.agency/)

[Privacy Policy & Cookies](https://www.ksvagency.com/privacy-policy/)

[![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-cream-640.png "KSV")](https://www.ksvagency.com)

![X](https://www.ksvagency.com/wp-content/uploads/2020/12/icon-x-cream-70-50.png "X")

What We Do

[Work](https://www.ksvagency.com/work/)

[Blog](https://blogs.ksvc.com/energy-wire)

Who We Are

[About](https://www.ksvagency.com/about/)

[Careers](https://www.ksvagency.com/careers/)

[Contact](https://www.ksvagency.com/contact/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Noelle Palumbo",
    "url" : "https://blogs.ksvc.com/energy-wire/author/noelle-palumbo"
  },
  "datePublished" : "2017-10-13T14:00:00.000Z",
  "headline" : "Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?",
  "image" : [ "https://blogs.ksvc.com/hubfs/irishwind.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blogs.ksvc.com/hubfs/Logo_darkblue-1.png"
    },
    "name" : "KSVC"
  }
}
```