--- title: EnergyWire | A blog by KSV | Content Marketing description: Content Marketing | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Beyond Bill Shock: How Energy Brands Can Build Trust Through Affordability](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on October 1, 2026 at 3:37 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Affordability_HeroImage.jpg)](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability) [Read More](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/beyond-bill-shock-how-energy-brands-can-build-trust-through-affordability#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [The Human Side of AI: What Energy Marketers Need to Get Right](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on June 26, 2026 at 1:21 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EnergyWire_Article_Inline1-1.jpg)](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right) In last month’s [Energy Wire](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos), we explored how the rapid rise of AI is changing the content landscape and raising the value of credible human voices. This month, the next question is more practical: How should energy marketers use AI in ways that strengthen trust rather than weaken it? That question matters in every category, but especially in energy, where trust is closely tied to public scrutiny, customer confidence, and brand credibility. Brand trust is shaped by real-world stakes: what people pay, whether service feels reliable, and whether promises about innovation show up in everyday life. [Read More](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/the-human-side-of-ai-what-energy-marketers-need-to-get-right#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding) ## [From AI to Microinfluencers: Key Branding Shifts Energy CMOs Should Be Watching](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on May 12, 2026 at 11:06 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/HumanVoices_Hero_IMG_A.jpg)](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) Energy may not be a lifestyle category, but energy brands are judged in the same fast-moving media environment as every other brand. Customers, communities, regulators, and investors all expect trust, transparency, and relevance. Those expectations are shaped by nonstop news and a constant stream of content served across screens and in real life. At the same time, AI is making content faster and easier to produce. That creates real efficiencies for marketing teams, but it also vastly changes the competitive landscape. When high-volume content becomes *easy* to generate, it becomes harder to stand out. In that kind of environment, credibility — an ever-growing buzzword — carries more weight. [Read More](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/from-ai-to-microinfluencers-shifts-for-cmos#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding) ## [Generative AI Is Changing the Game, Again: What Every Energy & Sustainability CMO Needs to Know](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 21, 2025 at 3:57 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1%20(3)-1.jpg)](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) The status quo of thought leadership and earned media is seismically shifting. If you missed it, Google I/O, via Google CEO Sundar Pichai’s May [keynote speech](https://blog.google/technology/ai/io-2025-keynote/), sent a clear signal: Generative AI will fundamentally rewrite how brand visibility, media interaction, and public trust is developed and maintained over time.  [Read More](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ai-brand-visibility#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Search](https://blogs.ksvc.com/energy-wire/topic/search), [SEO](https://blogs.ksvc.com/energy-wire/topic/seo) ## [Navigating the Wild, Wild West of Social Media in 2025](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) Posted by [Shaina Kaye and Mitchell Manacek](https://blogs.ksvc.com/energy-wire/author/shaina-kaye-and-mitchell-manacek) on March 3, 2025 at 3:48 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1.jpg)](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) If there’s one thing we can count on in social media, it’s disruption. The way we use, consume, and shape content evolves, minute by minute.  [Read More](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/wild-west-of-social-media#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [AI](https://blogs.ksvc.com/energy-wire/topic/ai) ## [KSV Strikes Gold](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on June 20, 2023 at 3:02 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202022-07-20%20at%204.23.23%20PM.png)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023) The [MUSE Creative Awards](https://museaward.com/) is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards.  [Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023#comments-listing) Topics: [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [Control, Authenticity, and the Search for Great Influencer Marketing](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 2, 2023 at 1:05 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-ron-lach-8154664.jpg)](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) As TikTok, Instagram, and other [social media platforms grow and evolve](https://blogs.ksvc.com/energy-wire/social-media-2023), brands have new ways to engage with consumers.  Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. [Recent studies](https://www.ion.co/trust-in-influencer-marketing-izea) show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it. [Read More](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [ChatGPT-3’s Meteoric Rise: 4 Takeaways for Marketers](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 16, 2023 at 11:03 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/1_1EjW5aR4slFOq7Hsh3OYZA.jpeg)](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) *Artificial intelligence (AI) is rapidly changing the way businesses operate and interact with customers. Brands that invest in AI technology can gain a competitive edge by automating repetitive tasks, improving decision-making, and providing personalized experiences for customers.* [Read More](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways#comments-listing) Topics: [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) ## [How We Took A Carbon Footprint Message to the Finish Line](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 15, 2022 at 1:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/big%20feet%20blog%203.jpg)](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes. [Read More](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bigfootprintsrace#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [Creative Showcase: Forging International Partnerships to Expand Support for America’s Family-Owned Forests](https://blogs.ksvc.com/energy-wire/creative-showcase-aff) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 17, 2020 at 2:41 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/AFF%20Twigs%20Timeline.00_00_20_11.Still008%20(1).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-aff) Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth.  [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-aff) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-aff#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/content-marketing/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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