Let's Not Blame the New York Times for Being Honest About EV Challenges

Posted by Tucker Wright on July 3, 2019 at 10:34 AM

A few weeks ago the New York Times published an article titled L.A. to Vegas and Back by Electric Car: 8 Hours Driving; 5 More Plugged In. In it, the author details his experiences taking this well-known road trip in an EV while interviewing fellow EV users along the way.


The article isn’t wholly flattering, but neither is it an assault on the EV industry. The article highlights the barriers to adoption that consumers may have, as well as some of the challenges that the energy and EV industries need to overcome in order to get more consumers to make the shift from a gas-powered vehicle. The response from pro-EV publishers, including several bloggers and industry news outlets such as CleanTechnica, has been swift and definitive: the article is misleading and false.

KSV’s take? The article may not be perfect, and bias on the part of the reporter is always possible. However, the challenges and opportunities outlined by the Times align to what we’ve been hearing from consumers in our own research. It is important to look at perspectives outside our own industry bubbles – whether those bubbles are “utility,” “energy provider,” “municipality,” “consultants,” or “technology solutions” –  in order to play a stronger role in the success of accelerating EV adoption.

If you want to hear more about what consumers actually think about EVs and how energy providers and utilities can add value to the shift in technology, join our upcoming webinar with Apogee. Our Senior Account Planner and research lead, Dave Treston, will present our research findings and key takeaways.

Register now! And if you’d like access to the full report, get in touch today.

Topics: Customer-Centric Marketing, Innovation, Clean Energy, Sustainability Marketing, Electrification