A Star Trek Legend and an SNL Star Are Trolling the Utility Industry

Posted by Tucker Wright on August 11, 2017 at 9:30 AM

Don’t believe us? Watch this video, which incidentally already has 3.3 million views and over 24,000 likes thanks to a social share from Star Trek legend George Takei and a serious turn from Saturday Night Live Weekend Update alum Cecily Strong:

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It almost doesn’t matter how “true” or “false” this video is. Regardless of its accuracy, it does a brilliant job of crafting an Erin Brockovich narrative: giant corporation engaging in bad, selfish acts in service of its own profits and at the expense of average Americans. 

Not good.

But the truth is, many utilities are doing amazing things with renewables, including solar. So, where’s that story? Where’s your story?

If your organization is doing innovative work with solar power, renewables, or EVs, it’s more crucial than ever to communicate that work to your customers. 

If you want advice on how, we’re here to help.

World Class Brands  Click to download now.


Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation