--- title: "AESP + KSV: What Was and What's New for You" description: In last week’s EnergyWire, we gave you a preview of what we’ll be speaking about at AESP’s National Conference on Feb. 19. image: https://blogs.ksvc.com/hubfs/KSVS_Feb_2017%20/Images/BlueSky.jpg --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # AESP + KSV: What Was and What's New for You Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on February 9, 2018 at 9:30 AM - [Tweet](https://twitter.com/share) In last week’s EnergyWire, we gave you a preview of what we’ll be speaking about at AESP’s National Conference on Feb. 19. (Will you be there? [Reach out](mailto:hgrubbs@ksvc.com); let’s meet!) And as we get closer to the date, we’ve been reflecting on some of our past AESP experiences. So today, we wanted to share three topics from previous AESP conferences whose insights continue to prove true.  We’ll also give you a little more insight into what we’ll be talking about in a few short weeks. Let’s get started. **1. Digital Transformation** At the 2017 National Conference, KSV’s Executive Director of Strategy and Client Services/Principal,[Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls), spoke about this huge pain point for utilities. She emphasized that digital transformation is not just your website. It’s optimization, CRMs, search intent, digital body language analysis and much more. Digital transformation is a complex process. And it’s the cost of entry into the new economy. *Want more on this? Here’s the [executive summary](https://ksvc-2224113.hs-sites.com/ksv-digital-transformation-7-lessons) from our presentation.* **2.** **Hyper-Targeting, Native Advertising and the C&I Customer**  In the spring of 2017, [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright), KSV’s Director of Strategy, walked conference attendees through a real-life case study about reaching the C&I customer through targeting and relevancy. He also shared our top four takeaways for connecting with this audience.  *Want the slide deck? [It’s all yours](https://ksvc-2224113.hs-sites.com/ksv-aesp-hyper-targeting).* **3.** **World Class Brands**  Ashley went back to AESP in the spring with Tucker to speak about world class brands and what utilities can learn from them and their marketing. Showcasing some of our favorite examples from the *Economist*, Mount Sinai Hospital, and others, Ashley laid out five rules and when to break them. *You can have this [slide deck](https://ksvc-2224113.hs-sites.com/ksv/deck/world/class/brands) too.* **In a couple of weeks…** Tucker will be back to flex his muscles on C&I marketing once again, this time with one of our partners at National Grid, Erin Motta. The difference from last time? We took what we already knew and brought it to the customer. We spoke with over 100 respondents and will be walking you through actionable strategies gleaned from research on C&I energy management. We’ve talked to the C-suite, the facilities managers and the energy supervisors, and we are ready to arm you with the best ways to influence these decision makers as it relates to energy management. Again, if you’ll be at the conference, we’d love to meet, so please reach out.      [![C&I Energy Management](https://no-cache.hubspot.com/cta/default/2224113/4dbd5e4f-a43f-4417-8a59-bb5cc1b50cc5.png)](https://cta-redirect.hubspot.com/cta/redirect/2224113/4dbd5e4f-a43f-4417-8a59-bb5cc1b50cc5)  [![Click to download.](https://no-cache.hubspot.com/cta/default/2224113/08e56726-735a-42d9-ae5c-b7209d581e3e.png)](https://cta-redirect.hubspot.com/cta/redirect/2224113/08e56726-735a-42d9-ae5c-b7209d581e3e) \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **Noelle is KSV’s Client Engagement Specialist. Supporting KSV’s New Business and Strategy efforts, Noelle turns challenges into opportunities all while rocking a Mohawk and an all-black wardrobe. Read more from Noelle *[*here*](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo)*.** \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_  Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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