--- title: Does Your Organization Have A Purple? description: "The Pantone Color Institute just created a shade of purple specifically in honor of the late music icon Prince.\n \nBut why?" image: https://blogs.ksvc.com/hubfs/lovesymbol%232.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # Does Your Organization Have A Purple? Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on August 25, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) The Pantone Color Institute has just released a new shade of purple in honor of the late music icon Prince. ![lovesymbol#2.png](https://blogs.ksvc.com/hubfs/lovesymbol%232.png) Prince was and always will be a music icon, but what made the world's foremost color authority want to honor him?   Prince *owns* purple.    Through a decades-long career, Prince became synonymous with the color. From his clothes and instruments to his lyrics and a [feature film](https://en.wikipedia.org/wiki/Purple_Rain_(film)?utm_campaign=competition&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-88H1e4dpiPn7EmmF7gseuKmRUuc6oOI6iZdvCykvGF0Gik34p7CdhW2S5yV8qa7146lF8O), his life's work was saturated in purple.    But what does Pantone's dedication to Prince's commitment to a color have to do with the energy industry?   Well, ask yourself this...   Is there anything that you or your organization *owns* with such passion and conviction that you could be known for it uniquely and unequivocally? Do you have a purple?   Whether you're determined to spur the renewable energy movement or to be the most customer-centric energy organization in the world, is there something you're doing now that you believe you could *own*?   If you can't answer that question with a yes, then do the work so that you can. And if you can already answer yes, if you have a purple, then make sure it imbues every part of your organization.   Put it on the wall.   Put it in your mission statement.    Put in the minds of your employees.   Put it in front of your customers.   Commit.   Your passion should be so unrelenting that you make [doves cry](https://www.youtube.com/watch?v=UG3VcCAlUgE).   [![Screen Shot 2017-08-25 at 9.16.06 AM.png](https://blogs.ksvc.com/hs-fs/hubfs/Screen%20Shot%202017-08-25%20at%209.16.06%20AM.png?width=581&height=288&name=Screen%20Shot%202017-08-25%20at%209.16.06%20AM.png)](https://www.youtube.com/watch?v=UG3VcCAlUgE)    [![Digital Transformation: 7 Key Lessons](https://no-cache.hubspot.com/cta/default/2224113/4be378f7-0762-43b3-afdf-94039019d50c.png)](https://cta-redirect.hubspot.com/cta/redirect/2224113/4be378f7-0762-43b3-afdf-94039019d50c) [![Click to download now.](https://no-cache.hubspot.com/cta/default/2224113/be717990-66d2-4812-a1c2-a37ab150e521.png)](https://cta-redirect.hubspot.com/cta/redirect/2224113/be717990-66d2-4812-a1c2-a37ab150e521) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! Email Subscribe © 2025 KSV [![LinkedIn](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-linkedin-cream-80.png "LinkedIn")](https://www.linkedin.com/company/kelliher-samets-volk/) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-twitter-cream-80.png "Twitter")](https://twitter.com/KSVTweets) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/11/icon-facebook-cream-80.png "icon-facebook-cream-80")](https://www.facebook.com/ksv.agency) [![Instagram](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-instagram-cream-80.png "Instagram")](https://www.instagram.com/ksv.agency/) [Privacy Policy & Cookies](https://www.ksvagency.com/privacy-policy/) [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-cream-640.png "KSV")](https://www.ksvagency.com) ![X](https://www.ksvagency.com/wp-content/uploads/2020/12/icon-x-cream-70-50.png "X") What We Do [Work](https://www.ksvagency.com/work/) [Blog](https://blogs.ksvc.com/energy-wire) Who We Are [About](https://www.ksvagency.com/about/) [Careers](https://www.ksvagency.com/careers/) [Contact](https://www.ksvagency.com/contact/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Noelle Palumbo", "url" : "https://blogs.ksvc.com/energy-wire/author/noelle-palumbo" }, "datePublished" : "2017-08-25T13:30:00.000Z", "headline" : "Does Your Organization Have A Purple?", "image" : [ "https://blogs.ksvc.com/hubfs/lovesymbol%232.png" ], "mainEntityOfPage" : { "@id" : "https://blogs.ksvc.com/energy-wire/purple/rain/and/working/with/passion", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blogs.ksvc.com/hubfs/Logo_darkblue-1.png" }, "name" : "KSVC" } } ```