--- title: EnergyWire | A blog by KSV | Media Strategy and Best Practices description: Media Strategy and Best Practices | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [A Social Media Guide to Reaching Consumers in 2023](https://blogs.ksvc.com/energy-wire/social-media-2023) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 5, 2023 at 2:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/josh-withers-P4Re6GIzp9Q-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/social-media-2023) If one thing is sure about the way people consume content in the digital space, it’s *change*. BeReal, TikTok, the Metaverse, the Elon-rollercoaster that is now Twitter: New social platforms and new ways to engage and consume content are on the rise. [Read More](https://blogs.ksvc.com/energy-wire/social-media-2023) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-2023#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) ## [Creative Showcase: Spreading the Word About Hunger](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on February 16, 2021 at 2:33 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/_DSC2551%20(1).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf) In Vermont, nearly 30 percent of residents have experienced food insecurity since the start of the pandemic – up from one in 10 pre-pandemic – but they aren’t seeking public assistance. Many people either don’t know they qualify for help or are struggling to get past the stigma of asking for it.  [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Reaching Your Customers in the Do-It-For-Me Era](https://blogs.ksvc.com/energy-wire/diy-difm) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on February 13, 2020 at 9:49 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/smart%20door.jpg)](https://blogs.ksvc.com/energy-wire/diy-difm) Money can’t buy happiness. But for today’s consumers, money (and technology) can buy *time*, and that’s pretty darn close to happiness. [Read More](https://blogs.ksvc.com/energy-wire/diy-difm) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/diy-difm#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [The Most Touching Campaign, Ever.](https://blogs.ksvc.com/energy-wire/most-touching-campaign) Posted by [Kevin Willard and Heather Baldock](https://blogs.ksvc.com/energy-wire/author/kevin-willard-and-heather-baldock) on June 27, 2019 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Thermal%20Bloom_opt1.png)](https://blogs.ksvc.com/energy-wire/most-touching-campaign) Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be.  [Read More](https://blogs.ksvc.com/energy-wire/most-touching-campaign) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/most-touching-campaign#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Closing Out 2018 and Planning for 2019, with Optimism](https://blogs.ksvc.com/energy-wire/year-end-reflections) Posted by [Mary Stewart](https://blogs.ksvc.com/energy-wire/author/mary-stewart) on December 20, 2018 at 12:00 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/steven-vandesande-jr-503999-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/year-end-reflections) This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone. [Read More](https://blogs.ksvc.com/energy-wire/year-end-reflections) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/year-end-reflections#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Voice, Visualization, and AI: On MarTech and the Future](https://blogs.ksvc.com/energy-wire/martech-and-the-future) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on November 29, 2018 at 12:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EnergyWire_Opt1-2.png)](https://blogs.ksvc.com/energy-wire/martech-and-the-future)   [Read More](https://blogs.ksvc.com/energy-wire/martech-and-the-future) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/martech-and-the-future#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [OOH - The Marketing Multitasker](https://blogs.ksvc.com/energy-wire/out-of-home-success) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on October 4, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/NGOOH2.jpg)](https://blogs.ksvc.com/energy-wire/out-of-home-success) *More flexible. More dynamic. More effective.* Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals: - Reputation building - Loyalty building - Education - Brand reinforcement [Read More](https://blogs.ksvc.com/energy-wire/out-of-home-success) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/out-of-home-success#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three Steps to Meeting with the CEO of the Home... Your Customer.](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on June 2, 2016 at 7:19 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-300x200-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) Customers are demanding more and more from every product and service they buy and use. Even companies like **[Chick-Fil-A](http://fortune.com/2016/06/01/chick-fil-a-app/)** are making their fast food experience... *faster*. (Plus a free sandwich!) What does that tell you about customer demands? [Read More](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [The Gap Between the Smart Home and Customer Adoption.](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on May 26, 2016 at 9:16 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-05-26-at-8_59_50-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) WATCH customer video. For those of you that have been following the 2016 Connections Conference ([#CONNUS16](http://bit.ly/1sSe2H2)), you’re probably feeling a lot like us. Invigorated and inspired. The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is…. [Read More](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) 2 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three things 'Smart Home' Brands Can Learn from Apple... and Why.](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on April 28, 2016 at 4:28 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-04-28-at-4_35_26-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) WATCH customer interviews. The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions. Who doesn’t want part in that? [Read More](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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