Pepsi, hold my beer, Heineken just did it right.

Posted by Noelle Palumbo on April 28, 2017 at 12:30 PM
A few weeks ago we wrote about the now infamous Pepsi ad debacle and the lessons marketers could learn from it. 
 

This week Heineken showed everyone how it’s done with their ‘Worlds Apart” ad.

Some people are calling it the antidote to Pepsi’s mistake.

If you haven’t seen it, it’s certainly worth the watch.

worlds-apart-600x313.jpg

There were no celebrities.

No dancers in the streets.

It had nothing to do with big budgets or stellar production value.

All it dealt with was reality. 

Real people with real differences.

And that’s something that can connect with the masses.

They weren’t trying to end the resistance by handing out a few Heinekens.

They were just trying to start conversations.

And they succeeded.

 
 

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

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