This week Heineken showed everyone how it’s done with their ‘Worlds Apart” ad.
Some people are calling it the antidote to Pepsi’s mistake.
If you haven’t seen it, it’s certainly worth the watch.
There were no celebrities.
No dancers in the streets.
It had nothing to do with big budgets or stellar production value.
All it dealt with was reality.
Real people with real differences.
And that’s something that can connect with the masses.
They weren’t trying to end the resistance by handing out a few Heinekens.
They were just trying to start conversations.
And they succeeded.