Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, Customer Insight, voice, MarTech, innovation
As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.
At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.
Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, data science, metrics, Customer Insight, data
A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: future of energy, innovation, inspiration, 2019, clean energy, social media, utility of the future, renewable energy, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, creativity, Tesla, energy marketing, Utility Marketing, personalization
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: future of energy, innovation, inspiration, climate change, 2019, clean energy, social media best practices, social media, Instagram, Facebook, social media strategy, utility of the future, renewable energy, utilities, millennials, customer experience, Customer Engagement, Customer-Centric Marketing
Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency.
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: future of energy, utilities, innovation, electric vehicles, strategic electrification, inspiration, social media best practices, energy revolution, clean energy, renewable energy, customer centric, utility, Smart Home, smart products, market research, KSV research, energy efficiency, customer experience, connected home
We’ve got our noses buried in electric vehicle consumer insights research lately. Since EVs are taking up a considerable amount of our brain capacity these days, we thought we’d share a few of the EV news stories we have been paying close attention to in the last week or so.
Topics: future of energy, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, energy marketing, research, digital transformation, data science, smart products, Smart Home, personalization, connected home, AI, MarTech, innovation
Happy Thanksgiving Eve!
The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.
It’s 2018. If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.
But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.
Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)
Topics: customer centric, future of energy, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, millennials, social media, social media strategy, Facebook, Instagram, social media best practices, content marketing