Edited for content and clarity by Chris H. Hadgis

In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way. 

Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.

Topics: Customer-Centric Marketing, Innovation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Company Culture, In the News, Marketing Strategy and Best Practices, Sustainable Brands

As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."

Topics: B Corporation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice, Sustainable Brands

The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

Topics: Energy Efficiency, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Marketing Strategy and Best Practices, Brand Activations

“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”

“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”

Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

The brilliant idea was, as they so often are, initially laughed off.

Topics: Innovation, Inspiration, Creative, B2B marketing, Creative Showcase, Augmented Reality

The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands

Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:

Topics: Innovation, B Corporation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Company Culture, Vermont, Sustainable Brands

With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic.

Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Digital Video, OOH

Like many around the country, here at KSV we are winding down the work week and looking ahead to Memorial Day Weekend, the first long weekend of the year and the unofficial start of summer. 

To pause and reflect for a moment, it is truly incredible to think about where we were about this time last year: we were all home, in lockdown and facing countless unknowns as the pandemic was hitting its first peak and a long overdue social awakening was occurring across the country as a result of several tragic catalysts.

Topics: Innovation, Inspiration, Branding and Brand Value, In the News, Climate and Social Justice

As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships.

Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice