Climate change, disruption in all levels of the United States government, COVID-19’s unexpected ripple effect — if anything is constant about the last few years in our world’s history, it’s change. Many large-scale shifts are out of our immediate control, but the smaller changes we experience daily can add to this overwhelm. Change jump-starts our innate fear of the unknown by turning what we know on its head and confronting us with the concepts of loss and uncertainty. But change can also be the catalyst to finding hidden opportunities for growth and success, and getting comfortable with leaning into the discomfort they bring can be the key to rising above it all. 

Topics: Inspiration, Company Culture, B2B marketing

AI is everywhere: from project management tools and grocery shopping apps to world-renowned art museums and personal beauty-care shoppers, and everything in between. Soon, it might become unimaginable to perform our jobs without the assistance of AI tools. 

Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Inspiration, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence

Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.

Topics: Innovation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Sustainability Marketing, Vermont, Marketing Strategy and Best Practices, Sustainable Brands, Branding

Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.

The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years. 

And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.

Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Branding, Case Study

Edited for content and clarity by Chris H. Hadgis

In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way. 

Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.

Topics: Customer-Centric Marketing, Innovation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Company Culture, In the News, Marketing Strategy and Best Practices, Sustainable Brands

As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."

Topics: B Corporation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice, Sustainable Brands

The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

Topics: Energy Efficiency, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Marketing Strategy and Best Practices, Brand Activations

“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”

“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”

Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

The brilliant idea was, as they so often are, initially laughed off.

Topics: Innovation, Inspiration, Creative, B2B marketing, Creative Showcase, Augmented Reality

The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands