Industry Expert Interview: Corinne Prevot, Skida Founder

Posted by Chris Hadgis on March 11, 2024 at 1:13 PM

Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.

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Topics: Innovation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Sustainability Marketing, Vermont, Marketing Strategy and Best Practices, Sustainable Brands, Branding

Women Reckoning with Leadership Roles in the Digital World: KSV’s Rebrand for WoDM

Posted by Chris Hadgis on October 24, 2023 at 3:51 PM

Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.

The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years

And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.

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Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Branding, Case Study

Industry Expert Interview: VP of Marketing at SRAM, David Zimberoff

Posted by Chris Hadgis on August 22, 2023 at 3:05 PM

Edited for content and clarity by Chris H. Hadgis

In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way. 

Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.

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Topics: Customer-Centric Marketing, Innovation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Company Culture, In the News, Marketing Strategy and Best Practices, Sustainable Brands

Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet

Posted by Shaina Kaye on July 6, 2023 at 1:42 PM

As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."

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Topics: B Corporation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice, Sustainable Brands

KSV Strikes Gold

Posted by Chris Hadgis on June 20, 2023 at 3:02 PM

The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

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Topics: Energy Efficiency, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Marketing Strategy and Best Practices, Brand Activations

Messaging for Change in the Age of the Apocalypse

Posted by Energy Wire on October 28, 2022 at 11:33 AM

“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”

“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”

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Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

Big Problem, Bigger Solutions: How We Made An Elephant the Face of PECO’s Latest Energy Efficiency Campaign

Posted by Energy Wire on October 14, 2022 at 11:23 AM

The brilliant idea was, as they so often are, initially laughed off.

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Topics: Innovation, Inspiration, Creative, B2B marketing, Creative Showcase, Augmented Reality

Helping Save America’s Forests Proves to be Very Rewarding

Posted by Kevin Willard on March 17, 2022 at 2:02 PM

The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.

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Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands

Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.

Posted by Shaina Kaye on September 9, 2021 at 10:00 AM

Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:

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Topics: Innovation, B Corporation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Company Culture, Vermont, Sustainable Brands

Keep On: Mass Save Creative Showcase

Posted by Kevin Willard on June 24, 2021 at 3:00 PM

With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic.

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Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Digital Video, OOH