“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”
“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”
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Topics:
Innovation,
B Corporation,
Climate Change,
Inspiration,
Branding and Brand Value,
Sustainability Marketing,
Marketing Strategy and Best Practices,
Climate and Social Justice,
Sustainable Brands
The brilliant idea was, as they so often are, initially laughed off.
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Topics:
Innovation,
Inspiration,
Creative,
B2B marketing,
Creative Showcase,
Augmented Reality
Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:
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Topics:
Innovation,
B Corporation,
Industry Expert Interviews,
Inspiration,
Branding and Brand Value,
Company Culture,
Vermont,
Sustainable Brands
With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic.
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Topics:
Inspiration,
Branding and Brand Value,
Creative,
Creative Showcase,
Digital Video,
OOH
Like many around the country, here at KSV we are winding down the work week and looking ahead to Memorial Day Weekend, the first long weekend of the year and the unofficial start of summer.
To pause and reflect for a moment, it is truly incredible to think about where we were about this time last year: we were all home, in lockdown and facing countless unknowns as the pandemic was hitting its first peak and a long overdue social awakening was occurring across the country as a result of several tragic catalysts.
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Topics:
Innovation,
Inspiration,
Branding and Brand Value,
In the News,
Climate and Social Justice
As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships.
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Topics:
Innovation,
B Corporation,
Clean Energy,
Climate Change,
Inspiration,
Sustainability Marketing,
Company Culture,
Climate and Social Justice
Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth.
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Topics:
Innovation,
B Corporation,
Climate Change,
Content Marketing,
Inspiration,
Sustainability Marketing,
Creative
If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020?
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Topics:
Customer-Centric Marketing,
Innovation,
B Corporation,
Clean Energy,
Climate Change,
Content Marketing,
Inspiration,
Branding and Brand Value,
Sustainability Marketing,
Creative,
D2C,
In the News