--- title: EnergyWire | A blog by KSV | Sustainable Brands description: Sustainable Brands | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Industry Expert Interview: Corinne Prevot, Skida Founder](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on March 11, 2024 at 1:13 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Corinne%20in%20Aspen%202021.jpg)](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida) Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature. [Read More](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding) ## [Industry Expert Interview: VP of Marketing at SRAM, David Zimberoff](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on August 22, 2023 at 3:05 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/dz%20bike%20bio%20pic.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff) *Edited for content and clarity by Chris H. Hadgis* In 1987, Stan Day’s invention of the [Grip Shift](https://www.bikemag.com/blog/exclusive-the-product-that-changed-the-world), or the bike gear twist, “changed the world.” Since then, the company now known as [SRAM](https://www.sram.com/en/sram) has grown, adapted, and acquired 14 additional brands along the way.  Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities. [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 6, 2023 at 1:42 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Jenny%20Kalanges.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) As part of our Industry Expert Interview series, we had the pleasure of speaking with [Jenny Kalanges](https://www.linkedin.com/in/jenny-kalanges/), Vice President of Membership at [1% for the Planet](https://onepercentfortheplanet.org/). 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving." [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Moving Past Politics to Effectively Communicate on Climate Change](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 20, 2023 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-guillaume-falco-2229887.jpg)](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) Climate change, if you haven’t heard, is real1. As advertisers and brands, it falls on us to do what we can to tell the story of a realistic, more sustainable future. We have a duty to do so responsibly and in a way that not only resonates, but drives people to actually change. And yet, one major hurdle still stands in the way: the continued political polarization of the topic.  Responsible advertising related to climate change must break through this polarization to reach a wide audience, make sustainability a priority for brands, and continue to shift public opinion. [Read More](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation#comments-listing) Topics: [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Messaging for Change in the Age of the Apocalypse](https://blogs.ksvc.com/energy-wire/messaging-for-change) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 28, 2022 at 11:33 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-gelgas-airlangga-401213.jpg)](https://blogs.ksvc.com/energy-wire/messaging-for-change) “Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her *New York Times* essay [“Apocalypse When? Global Warming’s Endless Scroll.”](https://www.nytimes.com/2022/02/03/arts/climate-change-doomsday-culture.html) “From *Don’t Look Up* to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.” [Read More](https://blogs.ksvc.com/energy-wire/messaging-for-change) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/messaging-for-change#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Helping Save America’s Forests Proves to be Very Rewarding](https://blogs.ksvc.com/energy-wire/aff-muse-awards) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on March 17, 2022 at 2:02 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Muse%20Awards-01.jpg)](https://blogs.ksvc.com/energy-wire/aff-muse-awards) The [American Forest Foundation](https://www.forestfoundation.org/) wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver. [Read More](https://blogs.ksvc.com/energy-wire/aff-muse-awards) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/aff-muse-awards#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [The Expert Perspective: Rounding Up Our Industry Expert Interview Series, Part Two](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 16, 2021 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Matt%20Daigle-Rise.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two) In our previous [EnergyWire](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one), we revisited a few *Industry Expert Interviews* that we’ve had over the past two years. As we wind down yet another year of unexpected twists and turns, we find ourselves reflective and looking at the year ahead, gleaning inspiration and gearing up for whatever comes next in 2022.  There’s no better way to do that than to revisit a few more interviews with some of the best and brightest leaders at purpose-driven companies in the US and Canada. Check out our final round up of Industry Expert Interviews and let us know: as your organization heads into 2022, what are some of the thoughts, ideas and conversations inspiring you the most? We’d love to hear from you! [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [The Expert Perspective: Rounding Up Our Industry Expert Interview Series, Part One](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 2, 2021 at 11:31 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/B%20Corporation%20Industry%20Expert.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one) At the start of 2020, KSV kicked off *Industry Expert Interviews*, a new content marketing series we implemented as a way to hear more from purpose-driven organizations around the country, get inspired and have great conversations with innovative and talented individuals. [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Strategies for Reaching the Ethical, Eco-Conscious Consumer](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 21, 2021 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-alena-koval-886521.jpg)](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers) The COVID-19 pandemic catalyzed a marked shift in the average consumer, [highlighting health and well-being as a top consideration](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) for consumer purchasing decisions while simultaneously creating a shift in how consumers made those purchases. The growing urgency of the call to act on climate change, coupled with awareness around environmental justice and true commitments to diversity, equity, and inclusion, also meant that consumers significantly changed how and where they were spending their money.  [Read More](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Organic Roots: Sunsoil Creative Showcase](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 23, 2021 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/unnamed%20(20).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) At very first glance, [Sunsoil](https://www.sunsoil.com/), a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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