Organic Roots: Sunsoil Creative Showcase

Posted by Shaina Kaye on September 23, 2021 at 10:45 AM

At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.

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Topics: Innovation, Branding and Brand Value, Company Culture, Creative, Vermont, Creative Showcase, Sustainable Brands

Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.

Posted by Shaina Kaye on September 9, 2021 at 10:00 AM

Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:

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Topics: Innovation, B Corporation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Company Culture, Vermont, Sustainable Brands

Two Lessons All Brands Can Learn from Clean Beauty

Posted by Energy Wire on August 24, 2021 at 10:00 AM

Today’s consumers are clamoring for the brands they support to be a part of creating a better, more sustainable future. This is readily apparent when it comes to the beauty industry, which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey.

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Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, Marketing Strategy and Best Practices, Sustainable Brands

Industry Expert Interview: Joe Giallanella, Team Lead, Growth Incubator at Seventh Generation

Posted by Shaina Kaye on July 8, 2021 at 1:00 PM

In the fall of 2020, we were fortunate enough to sit down with Joe Giallanella, the Team Lead of the Growth Incubator at Seventh Generation, a global consumer product goods company and veteran B Corporation. At the time, and amidst the unprecedented circumstances of a global pandemic, Joe’s team had just finished up the successful launch of Zero Plastic Homecare, an innovative new line of products aimed at eliminating plastic entirely from home care product packaging. The successful launch only served to further prove the resilience and humanity that underlies what it truly means to be a B Corp.

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Topics: B Corporation, Industry Expert Interviews, Sustainability Marketing, Vermont, Climate and Social Justice, Sustainable Brands