The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid

OOH - The Marketing Multitasker

Posted by Harrison Grubbs on October 4, 2018 at 10:00 AM

More flexible. More dynamic. More effective.

Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:

  • Reputation building
  • Loyalty building
  • Education
  • Brand reinforcement
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Topics: future of energy, innovation, customer centric, energy efficiency, marketing solutions, research, energy marketing, renewable energy, out of home, OOH

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