EnergyWire | A blog by KSV

Introducing a New Program or Product? Don’t Make This Mistake.

Long Weekend Round Up

New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors

5 Ways Clean Energy Will Help Define the New Normal

Industry Expert Interview: Patti Doyle, CEO of Rumi Spice

Permission to Lead

Together. Alone at the Office.

The Power of Music: Striking the Right Chord With Your Audience

Making the Most of Social Media in the Age of the Coronavirus

Industry Expert Interview: Rebecca Gildiner, Director of Impact Strategy at Sir Kensington’s

Business as a Force for Good: B Corp Month Round Up

All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert

Running on a Full Battery

Reaching Your Customers in the Do-It-For-Me Era

What Does Your Brand Stand For?

Social Media is Dead.

Let Lizzo Guide Your Brand’s Vision for a Successful New Decade

2019. The Year Everybody Shouted for Something.

EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption

Thanksgiving Roundup

3 Things to Learn from Our Favorite Influencers of 2019

Home Batteries: An Opportunity for Resilience

A Road Map for Your 2020 Content Marketing Strategy

Dear 2119: Keeping the Conversation Going

Let's Talk About Your Clean Energy Progress

Awesome Plastic, Part Two

The Solar Customer Experience Consumers Want

September Round Up: Climate Week Edition

Dear 2119

Four Best Practices for Quality Thought Leadership

3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers Market

Save Our Breath

Plastic is Awesome

The Future of Energy Series: Wind Continues to Pick Up Speed

Once Upon a Brand: Going Beyond "Utility"

Understanding Customers' Digital Experience: Four Tools We Love

Millennial Homeowners + Energy Costs = EE Solutions

0-60: Accelerating EV Adoption

Let's Not Blame the New York Times for Being Honest About EV Challenges

The Most Touching Campaign, Ever.

Business as a Force for Good: Our B Corp-Inspired Round Up

What Will You Stand For? Part Two

What Will You Stand For? The Marketing Takeaway from Disney, Gillette and National Grid

Does Your Company Have Personality?

The Unofficial Start of Summer Round Up

Smart Homes + Voice: How Energy Companies Can Own the Conversation

Creating the Ultimate Customer Experience

Good Energy = Good Business

Let’s Talk About Content Marketing

Communicating to Customers About Home Batteries: A Lightning Round Blueprint

Is Demand Management the New Energy Efficiency?

Commitments, Promises & Innovations: Our Spring Energy Round Up

Four Energy Companies Acing the Social Media Game

Google Analytics & Strategy: The PB&J of Impactful Marketing

Hero or Villain - Your Choice

Bill Nye Talks Science. We Talk Energy Storage.

The Power of Brand Value

Disrupt, Innovate, Repeat: A DTECH-Themed Round Up

Get Ready for the Voice Revolution

Revisit Your Data Nightmares

Kill Advertising!

Climate Change is Your Fight. Social Media Should Be Your Ally.

New Year, New Roundup

Closing Out 2018 and Planning for 2019, with Optimism

Rihanna Promoting Pickup Trucks, and Two More EV News Stories Everyone Should Know This Week

Voice, Visualization, and AI: On MarTech and the Future

Thanksgiving Eve Roundup

3 Ways Social Media Can Save Utilities

Strategic Electrification and More Lessons from Conference Season

Forecasting the Future of EVs, Starting with Consumers

Are Customers Demanding an Energy Revolution?

October Roundup

OOH - The Marketing Multitasker

As Luxury EVs Speed Up, the Energy Industry Shifts Its Strategy

Friday Roundup

One Year Later: Reflecting on Maria, Anticipating Florence

KSV Future of Energy Series: Offshore Wind is Picking Up Speed

Uber, Lyft and How Holistic Thinking Can Transform an Industry

Make Realtors Your New Best Friend

Lessons for Energy Marketers from Coca-Cola and Bud Light

KSV Voices of Industry: Words of Wisdom from a Multicultural Marketing Maven

Deadly and Dangerous: How the Heatwave Could Help Shift Consumer Perception

Customers are Asking for Authenticity

New Customer Video Reveals "Hard-to-Reach" as a Misnomer

AESP in Atlanta: What You Should Know

To Connect with Hispanic Consumers, Stop Talking About Saving Energy

Navigating the DIY Market: 3 Key Insights for Hispanic Customers

Reaching the Hard to Reach: 5 Ways to Talk to Income Eligible Customers

Changing the Definition of “Utility”: If GM Can Do It, What Is Stopping You?

Lessons for the Energy Sector from Big Brands: Facebook and Tesla

What the Energy Industry Can Learn from Nordstrom, IKEA and GE about Using Customer Data

6 Top Trends and Topics that Jazzed New Orleans at AESP18

How Architects Could Be Your Ticket to the C&I Customer

AESP + KSV: What Was and What's New for You

Baking a Cake for the Commercial & Industrial Customer at AESP

Proven Ways to Talk to the C&I Customer

Lessons We Can't (and Won't) Forget

I’m Dreaming of a Fried Chicken Christmas

KSV Says Happy Holidays from Adweek

Trump & Energy Update: Climate Change No Longer Listed as a National Security Threat

An Ad Agency With a Serious Mission

Trump & Energy Update: Climate Change and the NDAA

There's no place like home (for the holidays)

New Customer Video: Spreading Joy to All With Community Solar

Update: Trump & Energy

KSV: An Ad Agency with a Conscience

How a Red Tag Turned Off My Heat, Condemned My Furnace, and Ruined Thanksgiving… Almost

A CEO, IT Manager, and Maintenance Director Walk into a Bar…

The most talked about utility in the country this week is fictional...what can we learn?

Google and Justin Trudeau Are Building a City, 3 Reasons You Should Be Paying Attention...

Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?

Will Tesla Be Puerto Rico's Hero?

Maria's Wakeup Call and What Your Customers Could Be Thinking...

Do You Have Questions to Add to Our Upcoming Research?

The Sustainability Stalemate: Three Things Every Energy Company Should Consider

Update: Amazon, Whole Foods, and 3 More Lessons for the Energy Industry

Does Your Organization Have A Purple?

KSV Voices of Industry: Two Unsettling Predictions from a Sustainability Expert

A Star Trek Legend and an SNL Star Are Trolling the Utility Industry

From the Disrupted to Disruptors: Three Strategic Rules for Utilities and ESCOs to Consider.

Do You Know the Nationwide EE Solution That's Set to Disrupt B2B Programs?

If Blockbuster:Netflix, Then Utility:Dandelion—Have We Reached a Disruption Tipping Point?

B2B Energy Marketing and the Monsters Under the Bed

Did Volvo Just Accelerate the Need for Peak Demand Pricing?

Jell-O and Energy Marketing

Amazon + Whole Foods = Innovation: Lessons for the Energy Industry

The Energy Industry's Farm-to-Table Movement

What’s Your Marshmallow?

On Professional FoMO, Metrics, and Mississippi John Hurt

Want a clean future? Maybe We Should Leave Paris

What is the problem you're trying to solve?

Adaptability is King

New Video: On Measuring Brand Marketing & Mass Save

Short and Sweet

Pepsi, hold my beer, Heineken just did it right.

The ENERGY STAR Awards, National Grid and Creative Testing

Earth Day Everyday

When Targeting Isn’t Enough: Marketing Energy Efficiency to Commercial Customers

KSV Voices of Industry: A Solar Developer Reflects on the "Solarcoaster"

Lessons from World Class Brands: On Pepsi, Protest Advertising and Kendall Jenner

On the CPP, A Sustainable Future, and Hope

Zappos, Digital Storytelling & Best Practices

3 Lessons and A Little Irish Luck

ENERGY STAR: A Letter to President Trump

On Digital Transformation and Walking The Talk.

Trump & Energy: An Update from KSV

IoT & Tomorrowland

On Digital Transformation, Getting Out of Our Own Way, and AESP

New Customer Video: On Great Digital Experiences and What they Want from Utility Websites

KSV Voices of Industry: Featuring Adam Knudsen of Dynapower

On Trump, Energy, and the Future: The Latest KSV Brief

3 Lessons from Tesla on Innovation at the Speed of Business

Are You Annoying Your Customers?

KSV Voices of Industry: Research on Millennials, Multifamily & EE Opportunities

The latest: Electrical Circuitry Pens, LED lights for Gingerbread Houses, and More

Achieving Breakthrough: The Messages That Work for Energy Consumers

On Dash(er)... Ease of Doing Business and a Lesson from Amazon

Your Customers Don't Believe You.

Black Friday, Cyber Monday, and Mobile Web Experiences

Are You Missing An Apportunity With Your Creative?

KSV POV Customer Video Series: Award Winning

An Energy Revolution... and the Millennials Who Demand It

#BECC2016: Nudging for Good

New Customer Video: On Energy Efficiency, Communications, and What Matters Most

Special Edition EnergyWire: Millennials and Demand Response

New Customer Video: Part 2: On Communication and What Customers REALLY Want

New 2 Part Customer Video Series: Does Energy Efficiency Matter? And Do You Hear About It?

Market Transformation Meets the Real World: A Small Business Owner Reflects on Energy Management

Market Transformation: Three Lessons on Sustainability, Brand Building, and The Power of Communities

New Customer Video: Renewables, the Environment, and Aspiration

How a Leading Energy Company Used Hyper-Targeted Marketing to Drive Business Results: A Q&A Session with National Grid

De-Mystifying Digital Transformation: 3 Big Questions Answered

Is Digital Transformation the Biggest Challenge Companies Are Facing Today?

The Future of Energy: 3 Lessons from 2 Companies

Communities, Pizza & Energy: 3 Lessons on Grassroots Marketing and the Power of Community

Hyper-Targeting and the C&I Customer

Two Examples of Search Intent Marketing: Plumbers + Marriage.

How Millennials Are Changing Not Just Politics… But Your Business.

On Average, It Takes 22 Days and 32 Touch Points to Drive One Conversion… How Do You Measure That?

Meet Eliza. She’s a Real Life Millennial with a POV on Energy Efficiency.

Four Customer Demands in 2016… This Is Your 6-Month Check-In.

Personalization: Customers Say They Want It, But Will They Really Engage?

Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.

Leverage Personalization to Increase Customer Engagement and Satisfaction

Three Steps to Meeting with the CEO of the Home... Your Customer.

The Gap Between the Smart Home and Customer Adoption.

Customers: Excited About Energy. Indifferent to Utilities.

Do Customers Prioritize Energy Efficiency in the Shopping Process?

2 Words that Rule Utility Customer Experience... Says the Customer.

Three things 'Smart Home' Brands Can Learn from Apple... and Why.

Five Attributes of Successful Energy Efficiency Programs, By Industry Expert

Seasoned Energy Efficiency Executive Joins KSV: PART I

Back to Basics: Three Questions When Marketing Smart Technology.

#MT16: You Will Lose Customers At Every Point In The Journey.

When the Time Comes, How Do You Ensure Your Customer Chooses YOU?

Two Key Questions Customers Ask about Smart Products, Programs and Technology.

What Products Are an Entry Point to Smart Homes for Customers?

#SES2016: In the Race for the Smart Home... Is It a Fight for the Customer?

Three Ways to Engage Customers on SMART Products and Services.

Meeting Customer Expectation Isn't Enough Anymore...