--- title: EnergyWire | A blog by KSV | Customer-Centric Marketing (6) description: Customer-Centric Marketing | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (6) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Does Your Company Have Personality?](https://blogs.ksvc.com/energy-wire/social-media-personality) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 30, 2019 at 10:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/cone-delicious-food-1362534-1.jpg)](https://blogs.ksvc.com/energy-wire/social-media-personality) If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent [content marketing strategy](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product? [Read More](https://blogs.ksvc.com/energy-wire/social-media-personality) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-personality#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) ## [The Unofficial Start of Summer Round Up](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 23, 2019 at 3:40 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/adorable-child-cute-333529.jpg)](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up) Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while. [Read More](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Smart Homes + Voice: How Energy Companies Can Own the Conversation](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) Posted by [Leah Christoffersen](https://blogs.ksvc.com/energy-wire/author/leah-christoffersen) on May 16, 2019 at 12:13 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/loewe-technologies-1170985-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) We have mentioned a few times that the [voice revolution](https://blogs.ksvc.com/energy-wire/voice-revolution) is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand. [Read More](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Creating the Ultimate Customer Experience](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) Posted by [Lindsay Herod](https://blogs.ksvc.com/energy-wire/author/lindsay-herod) on May 9, 2019 at 11:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/adult-books-coffee-374016.jpg)](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) Customer expectations and demands are *rapidly changing*—customers expect every interaction they have to be as good as if not better than their most recent experience. When an energy or utility customer pays their bill, for example, they expect the same experience and level of personalization that they had purchasing a new product on Amazon or Target. An experience that is often authentic, intuitive, easy-to-use and mobile.   [Read More](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) ## [Let’s Talk About Content Marketing](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 25, 2019 at 10:25 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/william-iven-19843-unsplash-2.jpg)](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) Join us in picturing this: [Read More](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Communicating to Customers About Home Batteries: A Lightning Round Blueprint](https://blogs.ksvc.com/energy-wire/home-batteries-research) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on April 11, 2019 at 10:20 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/brett-jordan-1376939-unsplash%20(1).jpg)](https://blogs.ksvc.com/energy-wire/home-batteries-research) You may have heard us mention this once or twice: *we know the energy customer*. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike.  [Read More](https://blogs.ksvc.com/energy-wire/home-batteries-research) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/home-batteries-research#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [Is Demand Management the New Energy Efficiency?](https://blogs.ksvc.com/energy-wire/the-new-ee) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on April 4, 2019 at 10:37 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/andreas-gucklhorn-285561-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/the-new-ee) In the past two months, we have attended the [AESP](https://www.aesp.org/), [Distributech](https://www.distributech.com/index.html), [AEEEast](https://www.aeecenter.org/) and [NESEA](http://nesea.org/conference/buildingenergy-boston-2019) conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?” [Read More](https://blogs.ksvc.com/energy-wire/the-new-ee) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/the-new-ee#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [Four Energy Companies Acing the Social Media Game](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 21, 2019 at 10:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/marten-bjork-658221-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social) We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies. [Read More](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration) ## [Google Analytics & Strategy: The PB&J of Impactful Marketing](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Posted by [Ashley Nicholls and Brent Sitterly](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls-and-brent-sitterly) on March 14, 2019 at 11:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/board-marketing-strategy-6229.jpg)](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Peanut butter & jelly. [Read More](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Hero or Villain - Your Choice](https://blogs.ksvc.com/energy-wire/heroes-villains) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 7, 2019 at 1:30 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/jessica-podraza-524601-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/heroes-villains) Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing. [Read More](https://blogs.ksvc.com/energy-wire/heroes-villains) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/heroes-villains#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) [Previous](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing/page/5) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing/page/7) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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