--- title: EnergyWire | A blog by KSV | Energy Wire description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Energy Wire ### Recent Posts ## [Control, Authenticity, and the Search for Great Influencer Marketing](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 2, 2023 at 1:05 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-ron-lach-8154664.jpg)](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) As TikTok, Instagram, and other [social media platforms grow and evolve](https://blogs.ksvc.com/energy-wire/social-media-2023), brands have new ways to engage with consumers.  Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. [Recent studies](https://www.ion.co/trust-in-influencer-marketing-izea) show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it. [Read More](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [ChatGPT-3’s Meteoric Rise: 4 Takeaways for Marketers](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 16, 2023 at 11:03 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/1_1EjW5aR4slFOq7Hsh3OYZA.jpeg)](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) *Artificial intelligence (AI) is rapidly changing the way businesses operate and interact with customers. Brands that invest in AI technology can gain a competitive edge by automating repetitive tasks, improving decision-making, and providing personalized experiences for customers.* [Read More](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/chatgpt3-takeaways#comments-listing) Topics: [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) ## [Moving Past Politics to Effectively Communicate on Climate Change](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 20, 2023 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-guillaume-falco-2229887.jpg)](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) Climate change, if you haven’t heard, is real1. As advertisers and brands, it falls on us to do what we can to tell the story of a realistic, more sustainable future. We have a duty to do so responsibly and in a way that not only resonates, but drives people to actually change. And yet, one major hurdle still stands in the way: the continued political polarization of the topic.  Responsible advertising related to climate change must break through this polarization to reach a wide audience, make sustainability a priority for brands, and continue to shift public opinion. [Read More](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/past-politics-climate-conversation#comments-listing) Topics: [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [A Social Media Guide to Reaching Consumers in 2023](https://blogs.ksvc.com/energy-wire/social-media-2023) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 5, 2023 at 2:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/josh-withers-P4Re6GIzp9Q-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/social-media-2023) If one thing is sure about the way people consume content in the digital space, it’s *change*. BeReal, TikTok, the Metaverse, the Elon-rollercoaster that is now Twitter: New social platforms and new ways to engage and consume content are on the rise. [Read More](https://blogs.ksvc.com/energy-wire/social-media-2023) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-2023#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) ## [How We Took A Carbon Footprint Message to the Finish Line](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 15, 2022 at 1:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/big%20feet%20blog%203.jpg)](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes. [Read More](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bigfootprintsrace#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [How Regenerative Marketing Can Affect Consumer Culture and Behavior](https://blogs.ksvc.com/energy-wire/regenerative_marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 29, 2022 at 12:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/A7F53B3F-ACB7-82CF-B1E7217FE3652F6A%20(1).jpg)](https://blogs.ksvc.com/energy-wire/regenerative_marketing) In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power. [Read More](https://blogs.ksvc.com/energy-wire/regenerative_marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/regenerative_marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [How KSV Turned Uncertainty Into a Funny, and Effective, Message](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 10, 2022 at 12:47 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202022-07-20%20at%204.24.09%20PM.png)](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) “What if we do nothing instead?”  So asks the uncertain doppelganger of our decision-making hero in KSV’s latest “Uncertainty” energy-efficiency campaign. But our hero is undeterred: She won’t let this uncertain version of herself stop her. No, upgrading to energy-efficient equipment with expertise and funding incentives is too good of an idea. [Read More](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) ## [Messaging for Change in the Age of the Apocalypse](https://blogs.ksvc.com/energy-wire/messaging-for-change) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 28, 2022 at 11:33 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-gelgas-airlangga-401213.jpg)](https://blogs.ksvc.com/energy-wire/messaging-for-change) “Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her *New York Times* essay [“Apocalypse When? Global Warming’s Endless Scroll.”](https://www.nytimes.com/2022/02/03/arts/climate-change-doomsday-culture.html) “From *Don’t Look Up* to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.” [Read More](https://blogs.ksvc.com/energy-wire/messaging-for-change) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/messaging-for-change#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Big Problem, Bigger Solutions: How We Made An Elephant the Face of PECO’s Latest Energy Efficiency Campaign](https://blogs.ksvc.com/energy-wire/peco-elephant) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 14, 2022 at 11:23 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/PECO_MagazineSpread.png)](https://blogs.ksvc.com/energy-wire/peco-elephant) The brilliant idea was, as they so often are, initially laughed off. [Read More](https://blogs.ksvc.com/energy-wire/peco-elephant) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/peco-elephant#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Augmented Reality](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) ## [Two Lessons All Brands Can Learn from Clean Beauty](https://blogs.ksvc.com/energy-wire/clean-beauty-two-lessons) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on August 24, 2021 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/michela-ampolo-7tDGb3HrITg-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/clean-beauty-two-lessons) Today’s consumers are clamoring for the brands they support to[be a part of creating a better, more sustainable future](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-one-the-why). This is readily apparent when it comes to the[beauty industry](https://pebblemag.com/magazine/living/clean-beauty-movement), which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey. [Read More](https://blogs.ksvc.com/energy-wire/clean-beauty-two-lessons) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/clean-beauty-two-lessons#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/valentineerb/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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