Today’s consumers are clamoring for the brands they support to be a part of creating a better, more sustainable future. This is readily apparent when it comes to the beauty industry, which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey.

Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, Marketing Strategy and Best Practices, Sustainable Brands

Gillette standing alongside the transgender community. Disney standing up to the State of Georgia for its position on abortion. National Grid standing behind our planet, stating clearly, as a utility, its position on global warming.

Topics: Customer-Centric Marketing, Utility Communications, Climate Change, Inspiration, Branding and Brand Value

Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.

Topics: Customer-Centric Marketing, Energy Efficiency, Clean Energy, Climate Change, Branding and Brand Value, Energy Storage, Sustainability Marketing, Climate and Social Justice

Here at KSV, we are fluent in energy. We speak it, our clients speak it; we are energy nerds. So, what happens when we need to talk energy to non-nerds?

Well, that’s exactly what we’ve been doing for over 40 years. We embed ourselves in the energy industry and conduct in-depth consumer research. It’s the combination of these two disciplines that makes us able to effectively convey complex energy technologies and strategies to typical customers.

Over the past year, we have written articles on electric vehicles (EVs), wind energy, and beneficial electrification as emerging technologies worth communicating to your customers. Today, we are covering a new topic: energy storage. 

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Clean Energy, Climate Change, Energy Storage

Stupid happens.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Branding and Brand Value

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative

“Who run the world? Girls.” - The Great Beyonce Knowles

If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!

Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.

Topics: Customer-Centric Marketing, Utility Communications, Smart Technology

As marketers, we’re constantly challenging ourselves to think differently (and more humanly) about energy efficiency – to remove ourselves from the daily grind of heating and cooling programs, product rebates and financing offers. How can we approach participation from a truly customer-centric perspective?

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency

New market research tells us one thing loud and clear: It’s not that customers don’t care about energy efficiency. It’s that energy efficiency isn’t even on their radar. (So when it comes to the ever growing to do list… these upgrades don’t make the cut.)

We recently surveyed 1,345 homeowners across the country to better understand the customer relationship (or lack thereof) with energy efficiency. And get this...

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.

On top of that, 75% of homeowners expect big impact from energy efficient products and services in as little as five years. (FIVE years!) YET.... 

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research