As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."
Topics: B Corporation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice, Sustainable Brands
As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth.
Topics: Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, Climate and Social Justice
In our previous EnergyWire, we revisited a few Industry Expert Interviews that we’ve had over the past two years. As we wind down yet another year of unexpected twists and turns, we find ourselves reflective and looking at the year ahead, gleaning inspiration and gearing up for whatever comes next in 2022.
There’s no better way to do that than to revisit a few more interviews with some of the best and brightest leaders at purpose-driven companies in the US and Canada. Check out our final round up of Industry Expert Interviews and let us know: as your organization heads into 2022, what are some of the thoughts, ideas and conversations inspiring you the most? We’d love to hear from you!
Topics: B Corporation, Industry Expert Interviews, Branding and Brand Value, Sustainable Brands
At the start of 2020, KSV kicked off Industry Expert Interviews, a new content marketing series we implemented as a way to hear more from purpose-driven organizations around the country, get inspired and have great conversations with innovative and talented individuals.
Topics: Customer-Centric Marketing, B Corporation, Industry Expert Interviews, Branding and Brand Value, Sustainable Brands
The COVID-19 pandemic catalyzed a marked shift in the average consumer, highlighting health and well-being as a top consideration for consumer purchasing decisions while simultaneously creating a shift in how consumers made those purchases. The growing urgency of the call to act on climate change, coupled with awareness around environmental justice and true commitments to diversity, equity, and inclusion, also meant that consumers significantly changed how and where they were spending their money.
Topics: B Corporation, Climate Change, Branding and Brand Value, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands
Changing customer needs, shifting client expectations, rapidly evolving technology, unforeseen global circumstances and long overdue social awakenings… plain and simple, marketing is not what it “used to be.” The classic marketing mix of product, price, place and promotion - the 4 P’s seared into the memories of those of us who may have majored in marketing and communications back in the day - has become much more nuanced and a whole lot more complex.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices
At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.
Topics: Innovation, Branding and Brand Value, Company Culture, Creative, Vermont, Creative Showcase, Sustainable Brands
Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:
Topics: Innovation, B Corporation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Company Culture, Vermont, Sustainable Brands
An annual quick Google search will tell you that customers are different. They have different priorities, different concerns and higher expectations. Those differences significantly affect the customer journey, or the total sum of experiences that customers go through when interacting with your company and brand.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices
In the fall of 2020, we were fortunate enough to sit down with Joe Giallanella, the Team Lead of the Growth Incubator at Seventh Generation, a global consumer product goods company and veteran B Corporation. At the time, and amidst the unprecedented circumstances of a global pandemic, Joe’s team had just finished up the successful launch of Zero Plastic Homecare, an innovative new line of products aimed at eliminating plastic entirely from home care product packaging. The successful launch only served to further prove the resilience and humanity that underlies what it truly means to be a B Corp.
Topics: B Corporation, Industry Expert Interviews, Sustainability Marketing, Vermont, Climate and Social Justice, Sustainable Brands