Shaina Kaye

Recent Posts

Four Best Practices for Quality Thought Leadership

Posted by Shaina Kaye on September 13, 2019 at 3:02 PM
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Topics: utility communications, content marketing, social media strategy, content marketing strategy, thought leadership, LinkedIn

The Future of Energy Series: Wind Continues to Pick Up Speed

Posted by Shaina Kaye on August 15, 2019 at 3:25 PM

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

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Topics: utilities, utility communications, Utility Marketing, innovation, renewable energy, wind energy, offshore wind, clean energy, utility of the future, EnergyWire, wind power

0-60: Accelerating EV Adoption

Posted by Shaina Kaye on July 11, 2019 at 2:40 PM
Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, out of home, utility of the future, strategic electrification, consumer research, EnergyWire, EV

Business as a Force for Good: Our B Corp-Inspired Round Up

Posted by Shaina Kaye on June 21, 2019 at 9:30 AM

Earlier this week, a few KSV staffers were fortunate enough to attend BLD New England, a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.

B Corp BLD
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Topics: customer experience, future of energy, customer centric, B Corporation, round up, climate change, inspiration, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, EnergyWire

Does Your Company Have Personality?

Posted by Shaina Kaye on May 30, 2019 at 10:15 AM

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

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Topics: Customer Engagement, customer experience, digital transformation, customer centric, energy marketing, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, brand value, EnergyWire

The Unofficial Start of Summer Round Up

Posted by Shaina Kaye on May 23, 2019 at 3:40 PM

Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.

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Topics: future of energy, customer centric, millennials, renewable energy, round up, climate change, utility of the future, energy revolution, inspiration, sustainability, social responsibility, sustainability marketing, EnergyWire, solar

Let’s Talk About Content Marketing

Posted by Shaina Kaye on April 25, 2019 at 10:25 AM

Join us in picturing this:

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Topics: utility communications, Utility Marketing, community marketing, customer centric, Energy Wire, energy marketing, social media, social media best practices, content marketing, social media strategy, content marketing strategy, sustainability marketing

Commitments, Promises & Innovations: Our Spring Energy Round Up

Posted by Shaina Kaye on March 28, 2019 at 10:45 AM

Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.

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Topics: innovation, B Corporation, communications, renewable energy, hurricane, natural disaster, round up, electric vehicles, clean energy, climate change, social media best practices, inspiration, 2019, 80x50, sustainability

Four Energy Companies Acing the Social Media Game

Posted by Shaina Kaye on March 21, 2019 at 10:15 AM

We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.

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Topics: Customer Engagement, utility communications, communications, energy marketing, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram, inspiration, 2019

Disrupt, Innovate, Repeat: A DTECH-Themed Round Up

Posted by Shaina Kaye on February 7, 2019 at 10:30 AM

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, 2019, DistribuTech, DTECH2019

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