Shaina Kaye

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Industry Expert Interview: Paul Lynch, CEO & Founder, Cage Free Productions

Posted by Shaina Kaye on September 18, 2020 at 11:00 AM

For the next installment in our Industry Expert Interview Series, we had the opportunity to sit down with Paul Lynch, the CEO and Founder of Cage Free Productions, a B Corp-certified and 1% For the Planet designated storytelling agency, specializing in video production based out of Santa Barbara, California. Through the unique concept of Human-Centered Production™, the company helps mission-driven individuals and organizations hone in on the power of video and storytelling to catalyze change and solve problems.

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Topics: industry expert, content marketing, content marketing strategy, EnergyWire, thought leadership, storytelling, marketing strategy, video production

Take it from Bill Gates: Content is (Still) King

Posted by Shaina Kaye on September 3, 2020 at 10:00 AM

24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “Content is King.” 

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Topics: utility communications, content marketing, content marketing strategy, EnergyWire, thought leadership, LinkedIn, B2B marketing, Bill Gates, marketing strategy

The “It” Factor: What Successful D2C Companies Can Teach Brands in 2020

Posted by Shaina Kaye on August 20, 2020 at 11:38 AM

In the early 2010s, companies like Everlane and Warby Parker paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, innovation, customer centric, B Corporation, Shopping Experience, climate change, brand value, sustainability, EnergyWire, D2C, customer trends, brand building, coronavirus

Industry Expert Interview: Jen Gorin, Founder of Impact Growth Partners

Posted by Shaina Kaye on August 13, 2020 at 11:30 AM

Never has the value of being a B Corp been more evident than in 2020, as a global pandemic and social change have taken center stage and communities around the world have realized the true benefits of using business as a force for good.

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Topics: innovation, B Corporation, industry expert, sustainability, BCorp, leadership, coronavirus

Mid-Summer Round Up

Posted by Shaina Kaye on July 30, 2020 at 11:34 AM

If there’s one thing we know for certain, it’s that life keeps moving forward. Amidst political barbs, a global pandemic, long overdue social upheaval and a climate crisis, the world keeps on turning. 

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Topics: innovation, round up, inspiration, sustainability, thought leadership, in the news, customer trends, leadership, coronavirus

Customer Experience, Revisited

Posted by Shaina Kaye on July 16, 2020 at 3:25 PM

We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished. 

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, customer centric, marketing, marketing solutions, content marketing strategy, thought leadership, customer trends, coronavirus

Four of the Best Ways to Reach Customers at Home this Summer

Posted by Shaina Kaye on July 9, 2020 at 3:17 PM

In “normal” times, pre-global pandemic, getting the biggest ROI out of your marketing budget was undoubtedly a priority. But as we all know, the summer of 2020 is anything but normal. 

With 65% of marketers anticipating a decrease to already constrained marketing budgets, brands across industries need to find ways to be more nimble, creative and strategic while also figuring out how to effectively respond to the changing needs of customers living in the midst of an ongoing pandemic and revolutionary social change. 

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Industry Expert Interview Series: Matt Daigle, CEO and Founder of Rise

Posted by Shaina Kaye on June 25, 2020 at 3:38 PM

We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.

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Topics: B Corporation, CEO, Home Improvement, climate change, social media, environment, BCorp

Using Social Media to Foster Real Change

Posted by Shaina Kaye on June 12, 2020 at 1:12 PM

Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into TikTok and Video. By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends ("tribes" and the use of stories) to help make the most of social media in the age of the coronavirus.

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Topics: B Corporation, social media, anti-racism, Black Lives Matter

Long Weekend Round Up

Posted by Shaina Kaye on May 21, 2020 at 11:50 AM

The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many. 

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Topics: future of energy, round up, sustainability marketing, environment, in the news, BCorp, leadership, authenticity, coronavirus

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