--- title: EnergyWire | A blog by KSV | Dave Treston description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Dave Treston ### Recent Posts ## [At Home With COVID-19: New Whitepaper Release](https://blogs.ksvc.com/energy-wire/covid-19-new-whitepaper) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on June 30, 2020 at 4:13 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/covid_whitepaper-animation600.gif)](https://blogs.ksvc.com/energy-wire/covid-19-new-whitepaper) **On March 19, 2020, California became the first state to order its residents to stay at home in the midst of the COVID-19 global pandemic. By early April, 42 states and Washington, D.C., had some form of stay-at-home guidelines in effect.** [Read More](https://blogs.ksvc.com/energy-wire/covid-19-new-whitepaper) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/covid-19-new-whitepaper#comments-listing) ## [New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on May 14, 2020 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/black-and-brown-desk-globe-3994840.jpg)](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use. [Read More](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on March 6, 2020 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/BatteryWindow.jpg)](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free [here](https://homebatteries.ksvc.com/ksv/whitepaper/2020/homeowners_batterystorage)! [Read More](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Home Batteries: An Opportunity for Resilience](https://blogs.ksvc.com/energy-wire/home_batteries_opportunity) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on November 14, 2019 at 12:54 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/lightningstorm.jpg)](https://blogs.ksvc.com/energy-wire/home_batteries_opportunity) In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents. [Read More](https://blogs.ksvc.com/energy-wire/home_batteries_opportunity) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/home_batteries_opportunity#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage) ## [The Solar Customer Experience Consumers Want](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on October 10, 2019 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture-2.png)](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want) In the spring of this year, solar installations in the US surpassed [two million](https://www.greentechmedia.com/articles/read/u-s-solar-installations-top-2-million#gs.8kpr6c), just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach. Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand.  At KSV, we have seen this firsthand. [Read More](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/new/customer/video/and/the/solar/customer/experience/they/want#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers Market](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on September 5, 2019 at 9:47 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture.png)](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets) According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association. Why?  Consumers’ purchasing decisions are being driven by their key values.  Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.   Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar. [Read More](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/lessons-from-farmers-markets#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Communicating to Customers About Home Batteries: A Lightning Round Blueprint](https://blogs.ksvc.com/energy-wire/home-batteries-research) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on April 11, 2019 at 10:20 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/brett-jordan-1376939-unsplash%20(1).jpg)](https://blogs.ksvc.com/energy-wire/home-batteries-research) You may have heard us mention this once or twice: *we know the energy customer*. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike.  [Read More](https://blogs.ksvc.com/energy-wire/home-batteries-research) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/home-batteries-research#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [New Customer Video: Spreading Joy to All With Community Solar](https://blogs.ksvc.com/energy-wire/new/customer/video/spreading/joy/with/community/solar) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on December 1, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-12-01%20at%208.07.26%20AM.png)](https://blogs.ksvc.com/energy-wire/new/customer/video/spreading/joy/with/community/solar) Throughout December, communities will come together to take care of their own. People will donate time, money, food, toys, and warm clothing to ensure everyone has a happy and safe holiday season. With this spirit in mind, we are reminded of what we heard when we talked to consumers about community solar. [Read More](https://blogs.ksvc.com/energy-wire/new/customer/video/spreading/joy/with/community/solar) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/new/customer/video/spreading/joy/with/community/solar#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [A CEO, IT Manager, and Maintenance Director Walk into a Bar…](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on November 10, 2017 at 10:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/2898-940x626.jpg)](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management) …and the bartender says to the three of them, “What’s on your mind? The latest in wireless lighting controls? Variable frequency drives? Maybe energy management systems?” First of all, what a weird conversation a bartender would have with customers, but that’s beside the point. We just wanted you to picture the energy-related decision-makers you’re trying to reach at large commercial organizations. That group includes a variety of folks representing a diverse set of job titles and responsibilities – some you may not even realize are involved in energy decisions. [Read More](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [B2B Energy Marketing and the Monsters Under the Bed](https://blogs.ksvc.com/energy-wire/marketing/monsters/and/the/unknown) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on July 14, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/3.jpg)](https://blogs.ksvc.com/energy-wire/marketing/monsters/and/the/unknown) What do the boogieman and energy marketing have in common? The unknown.  Uncertainty about what lurks (or doesn’t lurk) around every corner (or under every bed) is the reason that young children run to their parents’ room at 1:00am. It’s why moms and dads crawl under beds with flashlights to prove there are no such things as monsters. The same uncertainty that creates a fear of monsters in children can also affect decision makers at businesses large and small. [Read More](https://blogs.ksvc.com/energy-wire/marketing/monsters/and/the/unknown) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/marketing/monsters/and/the/unknown#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [All posts](https://blogs.ksvc.com/energy-wire/all) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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