We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

Customer expectations and demands are rapidly changing—customers expect every interaction they have to be as good as if not better than their most recent experience. When an energy or utility customer pays their bill, for example, they expect the same experience and level of personalization that they had purchasing a new product on Amazon or Target. An experience that is often authentic, intuitive, easy-to-use and mobile.