Stupid happens.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Branding and Brand Value

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Innovation, Clean Energy

 

 

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Innovation, Clean Energy, Smart Technology

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Clean Energy

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative

In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Audience Segmentation

Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency. 

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Climate Change, Inspiration, In the News

This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Media Strategy and Best Practices, Electrification, Smart Technology

We’ve got our noses buried in electric vehicle consumer insights research lately. Since EVs are taking up a considerable amount of our brain capacity these days, we thought we’d share a few of the EV news stories we have been paying close attention to in the last week or so.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Electrification

 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Energy Efficiency, Research, Clean Energy, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices