Creative Showcase: Spreading the Word About Hunger

Posted by Shaina Kaye on February 16, 2021 at 2:33 PM

In Vermont, nearly 30 percent of residents have experienced food insecurity since the start of the pandemic – up from one in 10 pre-pandemic – but they aren’t seeking public assistance. Many people either don’t know they qualify for help or are struggling to get past the stigma of asking for it. 

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Topics: Customer-Centric Marketing, Creative, Vermont, Media Strategy and Best Practices, Marketing Strategy and Best Practices

Reaching Your Customers in the Do-It-For-Me Era

Posted by Shaina Kaye on February 13, 2020 at 9:49 AM

Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.

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Topics: Customer-Centric Marketing, Content Marketing, B2B marketing, Media Strategy and Best Practices, Smart Technology

The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Inspiration, Sustainability Marketing, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices

Closing Out 2018 and Planning for 2019, with Optimism

Posted by Mary Stewart on December 20, 2018 at 12:00 PM

This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Media Strategy and Best Practices, Electrification, Smart Technology

Voice, Visualization, and AI: On MarTech and the Future

Posted by Ashley Nicholls on November 29, 2018 at 12:12 PM

 

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Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Energy Efficiency, Research, Clean Energy, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices

OOH - The Marketing Multitasker

Posted by Harrison Grubbs on October 4, 2018 at 10:00 AM

More flexible. More dynamic. More effective.

Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:

  • Reputation building
  • Loyalty building
  • Education
  • Brand reinforcement
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Topics: Customer-Centric Marketing, Innovation, Energy Efficiency, Research, Clean Energy, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices

Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

The Gap Between the Smart Home and Customer Adoption.

Posted by Lauren Bell on May 26, 2016 at 9:16 PM
WATCH customer video.

For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.

The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices

Three things 'Smart Home' Brands Can Learn from Apple... and Why.

Posted by Lauren Bell on April 28, 2016 at 4:28 PM
WATCH customer interviews.

The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.

Who doesn’t want part in that?

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Topics: Customer-Centric Marketing, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology

Back to Basics: Three Questions When Marketing Smart Technology.

Posted by Lauren Bell on April 7, 2016 at 7:59 PM

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices