--- title: EnergyWire | A blog by KSV | Lauren Bell description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Lauren Bell ### Recent Posts ## [Leverage Personalization to Increase Customer Engagement and Satisfaction](https://blogs.ksvc.com/energy-wire/2016/06/08/ibm-reports-real-time-personalization-is-next-level-of-customer-engagement) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on June 8, 2016 at 12:30 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-03-31-at-8_58_59-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/06/08/ibm-reports-real-time-personalization-is-next-level-of-customer-engagement)   WATCH customer video.   Personalization is no longer just a customer demand, but an expectation. IBM reports: - **55%** of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions. - **60%** spend more with retailers that use behavioral data to create relevant offers. [Read More](https://blogs.ksvc.com/energy-wire/2016/06/08/ibm-reports-real-time-personalization-is-next-level-of-customer-engagement) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/06/08/ibm-reports-real-time-personalization-is-next-level-of-customer-engagement#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three Steps to Meeting with the CEO of the Home... Your Customer.](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on June 2, 2016 at 7:19 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-300x200-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) Customers are demanding more and more from every product and service they buy and use. Even companies like **[Chick-Fil-A](http://fortune.com/2016/06/01/chick-fil-a-app/)** are making their fast food experience... *faster*. (Plus a free sandwich!) What does that tell you about customer demands? [Read More](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [The Gap Between the Smart Home and Customer Adoption.](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on May 26, 2016 at 9:16 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-05-26-at-8_59_50-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) WATCH customer video. For those of you that have been following the 2016 Connections Conference ([#CONNUS16](http://bit.ly/1sSe2H2)), you’re probably feeling a lot like us. Invigorated and inspired. The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is…. [Read More](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) 2 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Customers: Excited About Energy. Indifferent to Utilities.](https://blogs.ksvc.com/energy-wire/2016/05/19/customers-excited-energy-indifferent-energy-utilities) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on May 19, 2016 at 1:14 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-05-19-at-2_02_35-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/05/19/customers-excited-energy-indifferent-energy-utilities) “Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.” [Read More](https://blogs.ksvc.com/energy-wire/2016/05/19/customers-excited-energy-indifferent-energy-utilities) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/05/19/customers-excited-energy-indifferent-energy-utilities#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research) ## [Do Customers Prioritize Energy Efficiency in the Shopping Process?](https://blogs.ksvc.com/energy-wire/2016/05/12/customers-prioritize-energy-efficiency-shopping-process) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on May 12, 2016 at 5:47 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/appliances-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/05/12/customers-prioritize-energy-efficiency-shopping-process) WATCH customer interviews. We've been talking to consumers all over the country about buying appliances: - The process. - How they handle it. - What they look for. - How they relate it to energy efficiency. [Read More](https://blogs.ksvc.com/energy-wire/2016/05/12/customers-prioritize-energy-efficiency-shopping-process) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/05/12/customers-prioritize-energy-efficiency-shopping-process#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research) ## [2 Words that Rule Utility Customer Experience... Says the Customer.](https://blogs.ksvc.com/energy-wire/2-words-that-rule-utility-customer-experience) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on May 5, 2016 at 4:14 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Intelligent-Utility-2yikl6bv76etc1cxgsyp6o-300x230-3.jpg)](https://blogs.ksvc.com/energy-wire/2-words-that-rule-utility-customer-experience) This article was features by Intelligent Utility on May 5, 2016. Utility customers are getting more and more demanding. And utility executives should be grateful for it. That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention [Read More](https://blogs.ksvc.com/energy-wire/2-words-that-rule-utility-customer-experience) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2-words-that-rule-utility-customer-experience#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three things 'Smart Home' Brands Can Learn from Apple... and Why.](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on April 28, 2016 at 4:28 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-04-28-at-4_35_26-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) WATCH customer interviews. The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions. Who doesn’t want part in that? [Read More](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Five Attributes of Successful Energy Efficiency Programs, By Industry Expert](https://blogs.ksvc.com/energy-wire/2016/04/21/956) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on April 21, 2016 at 9:28 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-04-21-at-9_45_29-AM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/04/21/956) WATCH outtake from interview. Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal. [Read More](https://blogs.ksvc.com/energy-wire/2016/04/21/956) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/04/21/956#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Seasoned Energy Efficiency Executive Joins KSV: PART I](https://blogs.ksvc.com/energy-wire/2016/04/14/six-key-attributes-of-energy-efficiency-programs) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on April 14, 2016 at 11:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-04-14-at-12_13_04-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/04/14/six-key-attributes-of-energy-efficiency-programs) WATCH outtake from interview Seasoned energy efficiency executive Mary Stewart has joined the KSV team as director of strategic partnerships and principal. [Read More](https://blogs.ksvc.com/energy-wire/2016/04/14/six-key-attributes-of-energy-efficiency-programs) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/04/14/six-key-attributes-of-energy-efficiency-programs#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research) ## [Back to Basics: Three Questions When Marketing Smart Technology.](https://blogs.ksvc.com/energy-wire/2016/04/07/935) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on April 7, 2016 at 7:59 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-04-07-at-7_08_33-PM-1-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/04/07/935)   WATCH customer video.   People are primed to unlock the next level of control within their homes. As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone." [Read More](https://blogs.ksvc.com/energy-wire/2016/04/07/935) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/04/07/935#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/laurenbell/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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