People are primed to unlock the next level of control within their homes.
As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."
People are primed to unlock the next level of control within their homes.
As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
Customers will not buy or participate if they have questions on a product or program.
They have to understand their investment in order to value it, much less spend time and dollars on it.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
“The next big value of unlocking will not be in new products, but will be in the consumers and why they should care.”
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology
We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be.
Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
The smart home is here. But are we ready?
Customers are demanding more from every product and service they buy and use. They want more options and information.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation
2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Media Strategy and Best Practices, Marketing Strategy and Best Practices
Connecting with the Ever-Connected Customer. Why is this so important?
Because we’re not just talking about the Beats-headphones and Fitbit-wearing, mobile device-centered millennial anymore… According to Accenture, more than two-thirds of consumers plan to buy connected technology for their homes by 2019. (Smart thermostats alone are expected to have a 43% adoption rate in the next five years.*)
Topics: Utility Communications, Energy Efficiency, Media Strategy and Best Practices, Smart Technology
Over the last few weeks, we’ve been talking about trends that will mold the future of E.E. marketing. The over-arching theme is connecting and leveraging the customer touch points to create long-term consumer interest and action. (Six Trends to Mold Successful E.E. Marketing)
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Media Strategy and Best Practices, Smart Technology