EnergyWire

Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.

Topics: customer motivations, customer centric, connected home, personalization, voice technology, thought leadership, B2B marketing, customer trends, on-demand

This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.

Topics: customer experience, utilities, utility, future of energy, innovation, customer centric, connected home, energy efficiency, KSV research, market research, Smart Home, smart products, renewable energy, electric vehicles, clean energy, energy revolution, social media best practices, inspiration, strategic electrification

 

Topics: utilities, data science, future of energy, digital transformation, innovation, connected home, energy efficiency, marketing solutions, personalization, Smart Home, smart products, research, energy marketing, renewable energy, utility of the future, AI, MarTech

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

WATCH customer video.

For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.

The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, #CONNUS16, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

WATCH customer interviews.

The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.

Who doesn’t want part in that?

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Apple, communications, connected home, energy efficiency, Energy Wire, KSV research, Smart Home

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home

Customers will not buy or participate if they have questions on a product or program.

They have to understand their investment in order to value it, much less spend time and dollars on it.

Topics: Customer-Centric Marketing, customer demands, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

“The next big value of unlocking will not be in new products, but will be in the consumers and why they should care.”

Topics: customer demands, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, IoT, KSV research, #SES2016, Smart Home, smart products