With the holidays just around the corner, many of us will be heading home to spend time with the ones we love.
So, what does home mean to you? Comfort? Safety? Love?
Now ask yourself, what does it mean to your customers?
Odds are, home is as important to them as it is to you. Home is both a global and unifying concept, and Ørsted is using this human connection to communicate a very important message this holiday season with their Love Your Home campaign.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Throughout December, communities will come together to take care of their own. People will donate time, money, food, toys, and warm clothing to ensure everyone has a happy and safe holiday season.
With this spirit in mind, we are reminded of what we heard when we talked to consumers about community solar.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Since the election of Donald Trump, we’ve been keeping a close eye on energy policy in the U.S.
When we wrote about the administration’s suggestion to cut the ENERGY STAR® program, we received a massive response.
So, we do this to keep you in the loop on what the administration is doing and what that could mean for the future of the industry.
And as always, we’re talking policy, not politics.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Psst.
We have something to tell you…
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
This week I got some pretty discouraging news from an HVAC inspector named Tim, who told me the converter on my old furnace was cracked. This was problematic for several reasons:
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
…and the bartender says to the three of them, “What’s on your mind? The latest in wireless lighting controls? Variable frequency drives? Maybe energy management systems?”
First of all, what a weird conversation a bartender would have with customers, but that’s beside the point.
We just wanted you to picture the energy-related decision-makers you’re trying to reach at large commercial organizations. That group includes a variety of folks representing a diverse set of job titles and responsibilities – some you may not even realize are involved in energy decisions.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
A utility promoting their customer service number? That's a pretty rare occurrence in this self-service age. Sure, Stranger Things have happened, but it certainly isn't commonplace.
But whaddaya know? This week a utility bought billboards (but actually a sneaky move by Netflix) all over their territory that featured an actual working phone number.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
On Tuesday, October 17, Canadian Prime Minister Justin Trudeau, along with executives from Google’s parent company, Alphabet, announced a $1 billion plan called Sidewalk Toronto.
What is Sidewalk Toronto?
In short, it’s an 800-acre “beta city” project that will be the first development by Alphabet’s Sidewalk Labs. The goal of the project, which will be located on the city’s eastern waterfront, is to be:
A new type of place that combines the best in urban design with the latest in digital technology to address some of the biggest challenges facing cities, including energy use, housing affordability, and transportation… A place that encourages innovation around energy, waste, and other environmental challenges to protect the planet. [Source]
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
This week Microsoft purchased 100% of GE’s new Irish wind farm capacity for the next 15 years.
The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations.
Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Yesterday morning Tesla’s Elon Musk responded to a tweet about the devastation in Puerto Rico with this...
That’s right, the genius leader of a non-regulated energy provider tweeted at government officials and the PUC. And guess what? They responded.
And then just this morning, Musk tweeted back!
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation