--- title: EnergyWire | A blog by KSV | Tucker Wright description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Tucker Wright ### Recent Posts ## [Introducing a New Program or Product? Don’t Make This Mistake.](https://blogs.ksvc.com/energy-wire/brand-awareness-success) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on May 29, 2020 at 10:59 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/jigsaw-puzzle-3482442.jpg)](https://blogs.ksvc.com/energy-wire/brand-awareness-success) We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware.  [Read More](https://blogs.ksvc.com/energy-wire/brand-awareness-success) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/brand-awareness-success#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Let Lizzo Guide Your Brand’s Vision for a Successful New Decade](https://blogs.ksvc.com/energy-wire/welcome2020) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on January 10, 2020 at 9:50 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pasted%20image%200.png)](https://blogs.ksvc.com/energy-wire/welcome2020) Exiting one decade and entering a new era often coincides with reflection and forecasting.  [Read More](https://blogs.ksvc.com/energy-wire/welcome2020) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/welcome2020#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [Let's Not Blame the New York Times for Being Honest About EV Challenges](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on July 3, 2019 at 10:34 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EV_EVAhead_A.jpg)](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt) A few weeks ago the New York Times published an article titled [*L.A. to Vegas and Back by Electric Car: 8 Hours Driving; 5 More Plugged In*](https://www.nytimes.com/2019/06/22/business/energy-environment/electric-cars-charging.html)[.](https://www.nytimes.com/2019/06/22/business/energy-environment/electric-cars-charging.html) In it, the author details his experiences taking this well-known road trip in an EV while interviewing fellow EV users along the way. [Read More](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [Rihanna Promoting Pickup Trucks, and Two More EV News Stories Everyone Should Know This Week](https://blogs.ksvc.com/energy-wire/ev-roundup) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on December 6, 2018 at 11:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSVS_Feb_2017%20/Images/BlueSky.jpg)](https://blogs.ksvc.com/energy-wire/ev-roundup) We’ve got our noses buried in electric vehicle consumer insights research lately. Since EVs are taking up a considerable amount of our brain capacity these days, we thought we’d share a few of the EV news stories we have been paying close attention to in the last week or so. [Read More](https://blogs.ksvc.com/energy-wire/ev-roundup) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ev-roundup#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [Forecasting the Future of EVs, Starting with Consumers](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on November 1, 2018 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EVs_man_car.jpg)](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone. Growth is now accelerating, largely thanks to the [success of Tesla’s Model 3](https://www.forbes.com/sites/kenkam/2018/10/25/tesla-delivers-a-breakthrough-quarter-what-to-expect-next/#58743052498d). July was the first month on record that [EV sales reached 2 percent of market share](https://insideevs.com/2018-july-us-plug-in-electric-car-sales-charted-market-share-exceed-2/), doubling the 2017 annual result. But how can the EV market reach scale? [Read More](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ev-consumer-insight#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [As Luxury EVs Speed Up, the Energy Industry Shifts Its Strategy](https://blogs.ksvc.com/energy-wire/luxuryev) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on September 28, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/jp-valery-1053965-unsplash%20(1).jpg)](https://blogs.ksvc.com/energy-wire/luxuryev) Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but [Forbes](https://www.forbes.com/sites/brookecrothers/2018/09/09/tesla-model-3-era-is-real-crushes-toyota-prius-others/#db53e8677f2e) reported that the sedan hit a new sales record in August, reaching 17,800 units.  [Read More](https://blogs.ksvc.com/energy-wire/luxuryev) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/luxuryev#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Deadly and Dangerous: How the Heatwave Could Help Shift Consumer Perception](https://blogs.ksvc.com/energy-wire/deadly/and/dangerous/how/the/heatwave/shifts/perception) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on July 6, 2018 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Heatwave.png)](https://blogs.ksvc.com/energy-wire/deadly/and/dangerous/how/the/heatwave/shifts/perception) This week over 60 million Americans across the Northeast faced heat warnings or advisories from the National Weather Service as record temperatures swept the region. News headlines called the weather “deadly” and “dangerous”, while experts gave consumers advice on how to keep safe. The heat was so intense for so long that seniors were evacuated from their homes, homeless shelters were closed, community cooling centers were set up, and health officials warned that playground equipment could burn children. [Read More](https://blogs.ksvc.com/energy-wire/deadly/and/dangerous/how/the/heatwave/shifts/perception) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/deadly/and/dangerous/how/the/heatwave/shifts/perception#comments-listing) ## [To Connect with Hispanic Consumers, Stop Talking About Saving Energy](https://blogs.ksvc.com/energy-wire/stop/talking/about/saving/energy) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on May 24, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/image.png)](https://blogs.ksvc.com/energy-wire/stop/talking/about/saving/energy)     A marketer’s job is to create connections for people—with brands, with products, and with campaigns that inspire, awe, and make the cash register ring. What are the most meaningful connections energy marketers can create with Hispanic consumers? Like others, our research found a strong commitment to both immediate and extended family members to be a core decision driver for the Hispanic and Latino community. But as [Forbes recently warned](https://www.forbes.com/sites/forbesagencycouncil/2018/04/06/three-trends-to-follow-to-reach-your-hispanic-audience-with-meaningful-campaigns/#3e397f76105a), we must avoid the predictable trap of affirming generic insights about the importance of family and an undying love for soccer. [Read More](https://blogs.ksvc.com/energy-wire/stop/talking/about/saving/energy) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/stop/talking/about/saving/energy#comments-listing) ## [How a Red Tag Turned Off My Heat, Condemned My Furnace, and Ruined Thanksgiving… Almost](https://blogs.ksvc.com/energy-wire/how/a/red/tag/turned/off/my/heat/condemned/my/furnace/and/ruined/thanksgiving/almost) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on November 17, 2017 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/burnusupfurnace-600.jpg)](https://blogs.ksvc.com/energy-wire/how/a/red/tag/turned/off/my/heat/condemned/my/furnace/and/ruined/thanksgiving/almost) This week I got some pretty discouraging news from an HVAC inspector named Tim, who told me the converter on my old furnace was cracked. This was problematic for several reasons: [Read More](https://blogs.ksvc.com/energy-wire/how/a/red/tag/turned/off/my/heat/condemned/my/furnace/and/ruined/thanksgiving/almost) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/how/a/red/tag/turned/off/my/heat/condemned/my/furnace/and/ruined/thanksgiving/almost#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [The most talked about utility in the country this week is fictional...what can we learn?](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on November 3, 2017 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-11-02%20at%207.36.23%20PM.png)](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn) A utility promoting their customer service number? That's a pretty rare occurrence in this self-service age. Sure, Stranger Things have happened, but it certainly isn't commonplace. But whaddaya know? This week a utility bought billboards (but actually a sneaky move by Netflix) all over their territory that featured an actual working phone number.  [Read More](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/tucker-wright/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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