--- title: EnergyWire | A blog by KSV | Innovation (10) description: Innovation | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (10) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [A CEO, IT Manager, and Maintenance Director Walk into a Bar…](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on November 10, 2017 at 10:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/2898-940x626.jpg)](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management) …and the bartender says to the three of them, “What’s on your mind? The latest in wireless lighting controls? Variable frequency drives? Maybe energy management systems?” First of all, what a weird conversation a bartender would have with customers, but that’s beside the point. We just wanted you to picture the energy-related decision-makers you’re trying to reach at large commercial organizations. That group includes a variety of folks representing a diverse set of job titles and responsibilities – some you may not even realize are involved in energy decisions. [Read More](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ci/decision/makers/on/energy/management#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [The most talked about utility in the country this week is fictional...what can we learn?](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on November 3, 2017 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-11-02%20at%207.36.23%20PM.png)](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn) A utility promoting their customer service number? That's a pretty rare occurrence in this self-service age. Sure, Stranger Things have happened, but it certainly isn't commonplace. But whaddaya know? This week a utility bought billboards (but actually a sneaky move by Netflix) all over their territory that featured an actual working phone number.  [Read More](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/stranger/things/hawkins/power/what/can/we/learn#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Google and Justin Trudeau Are Building a City, 3 Reasons You Should Be Paying Attention...](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on October 20, 2017 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/171012_Mobility.png)](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention) On Tuesday, October 17, Canadian Prime Minister Justin Trudeau, along with executives from Google’s parent company, Alphabet, announced a $1 billion plan called Sidewalk Toronto.  **What is Sidewalk Toronto?** In short, it’s an 800-acre “beta city” project that will be the first development by Alphabet’s Sidewalk Labs. The goal of the project, which will be located on the city’s eastern waterfront, is to be: *A new type of place that combines the best in urban design with the latest in digital technology to address some of the biggest challenges facing cities, including energy use, housing affordability, and transportation…* *A place that encourages innovation around energy, waste, and other environmental challenges to protect the planet. *\[[Source](https://www.sidewalklabs.com/)\] [Read More](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on October 13, 2017 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/irishwind.jpg)](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility) This week [Microsoft purchased](https://finance.yahoo.com/news/microsoft-just-purchased-ge-apos-201441071.html?.tsrc=new_fauxdal) 100% of GE’s new Irish wind farm capacity for the next 15 years. The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations.  Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables. [Read More](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Will Tesla Be Puerto Rico's Hero?](https://blogs.ksvc.com/energy-wire/will/tesla/be/puerto/ricos/hero) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on October 6, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-10-06%20at%208.23.32%20AM.png)](https://blogs.ksvc.com/energy-wire/will/tesla/be/puerto/ricos/hero) Yesterday morning Tesla’s Elon Musk responded to a tweet about the devastation in Puerto Rico with this... That’s right, the genius leader of a non-regulated energy provider tweeted at government officials and the PUC. And guess what? They responded. And then just this morning, Musk tweeted back! [Read More](https://blogs.ksvc.com/energy-wire/will/tesla/be/puerto/ricos/hero) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/will/tesla/be/puerto/ricos/hero#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Maria's Wakeup Call and What Your Customers Could Be Thinking...](https://blogs.ksvc.com/energy-wire/marias/wake/up/call) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on September 29, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/maria.jpg)](https://blogs.ksvc.com/energy-wire/marias/wake/up/call) When Hurricane Maria made landfall in Puerto Rico on September 20, it was lights out for the U.S. territory.  *One hundred percent of the system run by the Puerto Rico Electric Power Authority is offline because Maria damaged every part of it. ([Source](https://www.bostonglobe.com/news/nation/2017/09/25/damage-puerto-rico-power-grid-unprecedented/8XnniwOHxWKqs2WYz5J8gM/story.html))*   The storm was bound to cause destruction to this small island. [Read More](https://blogs.ksvc.com/energy-wire/marias/wake/up/call) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/marias/wake/up/call#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Do You Have Questions to Add to Our Upcoming Research?](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on September 22, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/powerlines.jpg)](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research) Both qualitative and quantitative research provide us with great insights into the mindset of the consumer and help us identify generational and industry trends. As we gear up for our research this fall, with results to present in early 2018, we want to know: What do *you* want to know? What are the questions that keep you up at night? What’s on your mind? [Read More](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [The Sustainability Stalemate: Three Things Every Energy Company Should Consider](https://blogs.ksvc.com/energy-wire/sustainability/stalemate) Posted by [Casey Furr](https://blogs.ksvc.com/energy-wire/author/casey-furr) on September 15, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/renewable-energy.jpg)](https://blogs.ksvc.com/energy-wire/sustainability/stalemate) The word “sustainability” suffers from tremendous overuse in the energy space: “solar,” “green,” and “renewables”—everyone uses the same buzzwords. We’ve diluted what some words mean to a point of near meaninglessness. Your customers may say they like to hear these words (and some of them do), but few people actually care. And when they do care, it’s because your intentions and impacts are clear, tangible things that matter to people. How can you make your efforts authentic? Here are a few places to start: [Read More](https://blogs.ksvc.com/energy-wire/sustainability/stalemate) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/sustainability/stalemate#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Update: Amazon, Whole Foods, and 3 More Lessons for the Energy Industry](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on September 1, 2017 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/whole-foods-2.jpeg)](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons) Two months ago we [highlighted](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/lessons?utm_campaign=competition&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz---vunnJZfaZfdfihd6YQ046D1svOptOzQ_4xteoe9ipug_5bDm00Pl07j8pNI63kmmdeT9) a few lessons the energy industry could learn from the acquisition of Whole Foods. Now that the purchase is complete, we thought we'd share three more lessons we can glean from the multi-billion dollar deal. [Read More](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Does Your Organization Have A Purple?](https://blogs.ksvc.com/energy-wire/purple/rain/and/working/with/passion) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on August 25, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/lovesymbol%232.png)](https://blogs.ksvc.com/energy-wire/purple/rain/and/working/with/passion) The Pantone Color Institute has just released a new shade of purple in honor of the late music icon Prince. Prince was and always will be a music icon, but what made the world's foremost color authority want to honor him? [Read More](https://blogs.ksvc.com/energy-wire/purple/rain/and/working/with/passion) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/purple/rain/and/working/with/passion#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [Previous](https://blogs.ksvc.com/energy-wire/topic/innovation/page/9) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/innovation/page/11) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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