--- title: EnergyWire | A blog by KSV | Noelle Palumbo description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Noelle Palumbo ### Recent Posts ## [AESP + KSV: What Was and What's New for You](https://blogs.ksvc.com/energy-wire/special/edition/aesp/ksv) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on February 9, 2018 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSVS_Feb_2017%20/Images/BlueSky.jpg)](https://blogs.ksvc.com/energy-wire/special/edition/aesp/ksv) In last week’s EnergyWire, we gave you a preview of what we’ll be speaking about at AESP’s National Conference on Feb. 19. (Will you be there? [Reach out](mailto:hgrubbs@ksvc.com); let’s meet!) And as we get closer to the date, we’ve been reflecting on some of our past AESP experiences. So today, we wanted to share three topics from previous AESP conferences whose insights continue to prove true.  We’ll also give you a little more insight into what we’ll be talking about in a few short weeks. Let’s get started. [Read More](https://blogs.ksvc.com/energy-wire/special/edition/aesp/ksv) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/special/edition/aesp/ksv#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) ## [KSV Says Happy Holidays from Adweek](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on December 22, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-12-22%20at%208.53.58%20AM.png)](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto *Adweek*’s [list of most creative agency farewells](http://www.adweek.com/creativity/agency-holiday-cards-2017-the-most-creative-farewells-to-the-year-pt-3/) of the year. So, he wrote a letter to the “North Pole.” [Read More](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Trump & Energy Update: Climate Change No Longer Listed as a National Security Threat](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on December 19, 2017 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/trump12.19.jpg)](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat) ***It’s time for another edition of policy, not politics.*** Last week we [mentioned](https://blogs.ksvc.com/energy-wire/trump/update/the/ndaa) that Donald Trump signed the NDAA that said, “*Climate change is a direct threat to the national security of the United States.”* We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act. Well, another week, another development. [Read More](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/trump/update/climate/change/as/a/threat#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Update: Trump & Energy](https://blogs.ksvc.com/energy-wire/update/trump/and/energy) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on November 29, 2017 at 11:24 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/trump_post.jpg)](https://blogs.ksvc.com/energy-wire/update/trump/and/energy) Since the election of Donald Trump, we’ve been keeping a close eye on energy policy in the U.S. When we wrote about the [administration’s suggestion to cut the ENERGY STAR®](https://blogs.ksvc.com/energy-wire/energy/start/a/letter/to/president/trump) program, we received a massive response. So, we do this to keep you in the loop on what the administration is doing and what that could mean for the future of the industry. And as always, we’re talking policy, not politics. [Read More](https://blogs.ksvc.com/energy-wire/update/trump/and/energy) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/update/trump/and/energy#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [KSV: An Ad Agency with a Conscience](https://blogs.ksvc.com/energy-wire/ksv/an/ad/agency/with/a/conscience) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on November 28, 2017 at 3:15 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-11-28%20at%2011.50.47%20AM.png)](https://blogs.ksvc.com/energy-wire/ksv/an/ad/agency/with/a/conscience) Psst. We have something to tell you… [Read More](https://blogs.ksvc.com/energy-wire/ksv/an/ad/agency/with/a/conscience) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ksv/an/ad/agency/with/a/conscience#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Google and Justin Trudeau Are Building a City, 3 Reasons You Should Be Paying Attention...](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on October 20, 2017 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/171012_Mobility.png)](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention) On Tuesday, October 17, Canadian Prime Minister Justin Trudeau, along with executives from Google’s parent company, Alphabet, announced a $1 billion plan called Sidewalk Toronto.  **What is Sidewalk Toronto?** In short, it’s an 800-acre “beta city” project that will be the first development by Alphabet’s Sidewalk Labs. The goal of the project, which will be located on the city’s eastern waterfront, is to be: *A new type of place that combines the best in urban design with the latest in digital technology to address some of the biggest challenges facing cities, including energy use, housing affordability, and transportation…* *A place that encourages innovation around energy, waste, and other environmental challenges to protect the planet.* \[[Source](https://www.sidewalklabs.com/)\] [Read More](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/sidewalk/toronto/google/why/you/should/be/paying/attention#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on October 13, 2017 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/irishwind.jpg)](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility) This week [Microsoft purchased](https://finance.yahoo.com/news/microsoft-just-purchased-ge-apos-201441071.html?.tsrc=new_fauxdal) 100% of GE’s new Irish wind farm capacity for the next 15 years. The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations.  Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables. [Read More](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/the/utilitys/role/in/corporateresponsibility#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Maria's Wakeup Call and What Your Customers Could Be Thinking...](https://blogs.ksvc.com/energy-wire/marias/wake/up/call) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on September 29, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/maria.jpg)](https://blogs.ksvc.com/energy-wire/marias/wake/up/call) When Hurricane Maria made landfall in Puerto Rico on September 20, it was lights out for the U.S. territory.  *One hundred percent of the system run by the Puerto Rico Electric Power Authority is offline because Maria damaged every part of it. ([Source](https://www.bostonglobe.com/news/nation/2017/09/25/damage-puerto-rico-power-grid-unprecedented/8XnniwOHxWKqs2WYz5J8gM/story.html))*   The storm was bound to cause destruction to this small island. [Read More](https://blogs.ksvc.com/energy-wire/marias/wake/up/call) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/marias/wake/up/call#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Do You Have Questions to Add to Our Upcoming Research?](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on September 22, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/powerlines.jpg)](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research) Both qualitative and quantitative research provide us with great insights into the mindset of the consumer and help us identify generational and industry trends. As we gear up for our research this fall, with results to present in early 2018, we want to know: What do *you* want to know? What are the questions that keep you up at night? What’s on your mind? [Read More](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/add/your/questions/to/our/research#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Update: Amazon, Whole Foods, and 3 More Lessons for the Energy Industry](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on September 1, 2017 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/whole-foods-2.jpeg)](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons) Two months ago we [highlighted](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/lessons?utm_campaign=competition&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz---vunnJZfaZfdfihd6YQ046D1svOptOzQ_4xteoe9ipug_5bDm00Pl07j8pNI63kmmdeT9) a few lessons the energy industry could learn from the acquisition of Whole Foods. Now that the purchase is complete, we thought we'd share three more lessons we can glean from the multi-billion dollar deal. [Read More](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/amazon/whole/foods/3/lessons#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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