In last week’s EnergyWire, we gave you a preview of what we’ll be speaking about at AESP’s National Conference on Feb. 19.
(Will you be there? Reach out; let’s meet!)
And as we get closer to the date, we’ve been reflecting on some of our past AESP experiences.
So today, we wanted to share three topics from previous AESP conferences whose insights continue to prove true.
We’ll also give you a little more insight into what we’ll be talking about in a few short weeks.
Let’s get started.
Topics: Customer-Centric Marketing
Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.
So, he wrote a letter to the “North Pole.”
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
It’s time for another edition of policy, not politics.
Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”
We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.
Well, another week, another development.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Since the election of Donald Trump, we’ve been keeping a close eye on energy policy in the U.S.
When we wrote about the administration’s suggestion to cut the ENERGY STAR® program, we received a massive response.
So, we do this to keep you in the loop on what the administration is doing and what that could mean for the future of the industry.
And as always, we’re talking policy, not politics.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Psst.
We have something to tell you…
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
On Tuesday, October 17, Canadian Prime Minister Justin Trudeau, along with executives from Google’s parent company, Alphabet, announced a $1 billion plan called Sidewalk Toronto.
What is Sidewalk Toronto?
In short, it’s an 800-acre “beta city” project that will be the first development by Alphabet’s Sidewalk Labs. The goal of the project, which will be located on the city’s eastern waterfront, is to be:
A new type of place that combines the best in urban design with the latest in digital technology to address some of the biggest challenges facing cities, including energy use, housing affordability, and transportation… A place that encourages innovation around energy, waste, and other environmental challenges to protect the planet. [Source]
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
This week Microsoft purchased 100% of GE’s new Irish wind farm capacity for the next 15 years.
The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations.
Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
When Hurricane Maria made landfall in Puerto Rico on September 20, it was lights out for the U.S. territory.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Both qualitative and quantitative research provide us with great insights into the mindset of the consumer and help us identify generational and industry trends.
As we gear up for our research this fall, with results to present in early 2018, we want to know: What do you want to know? What are the questions that keep you up at night? What’s on your mind?
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Two months ago we highlighted a few lessons the energy industry could learn from the acquisition of Whole Foods. Now that the purchase is complete, we thought we'd share three more lessons we can glean from the multi-billion dollar deal.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
