As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.
As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices, Climate and Social Justice
A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices
The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Branding and Brand Value, Marketing Strategy and Best Practices
AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy.
For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid.
Erin is a senior marketing analyst in the energy product marketing area of National Grid.
This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
What do fried chicken, Santa Claus, and sustainable energy all have in common?
The obvious answer would be nothing. But here’s our take: They each fill a void.
In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.
So, he wrote a letter to the “North Pole.”
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
It’s time for another edition of policy, not politics.
Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”
We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.
Well, another week, another development.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
KSV is a certified B Corp.
Enter buzzwords: mission-driven, values-led.
We see these words on the ‘about’ pages of businesses in all sectors across the globe.
But B Corp could actually be the next major movement for business—Forbes, Inc., Fortune, and Huffpost have all written about it as a movement to watch.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
With the holidays just around the corner, many of us will be heading home to spend time with the ones we love.
So, what does home mean to you? Comfort? Safety? Love?
Now ask yourself, what does it mean to your customers?
Odds are, home is as important to them as it is to you. Home is both a global and unifying concept, and Ørsted is using this human connection to communicate a very important message this holiday season with their Love Your Home campaign.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation