The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of climate change. The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it."
Topics: renewable energy, energy efficiency, utilities, infrastructure improvement, microgrid, grid infrastructure, round up, future of energy, utility communications, ACEEE, ipcc, climate change, electric vehicles, clean energy
More flexible. More dynamic. More effective.
Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:
- Reputation building
- Loyalty building
- Brand reinforcement
As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.
Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, renewable energy, natural disaster, hurricane, microgrid, infrastructure improvement
A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.
Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, wind energy, offshore wind, renewable energy
The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.
Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, Uber, Lyft, research, innovation, Utility Marketing, marketing solutions, customer motivations, customer experience
Curious about the intersection of real estate and energy efficiency? So were we. We wanted to know, how much is energy efficiency worth to buyers? And do people put it on the “must have” side of the list when looking at real estate options?
Meet Eliza. She is a real-life customer who lives in Clifton, NJ. And her story is an important one, because her challenges (and therein, the customer opportunity!) are widely shared across her generation.
Personalization is no longer just a customer demand, but an expectation. IBM reports:
- 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
- 60% spend more with retailers that use behavioral data to create relevant offers.
Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation, utilities, utility, utility communications, Utility Marketing
Customers are demanding more and more from every product and service they buy and use.
Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?
Topics: Association of Energy Services Professionals, CEO, communications, connected home, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home, Uncategorized, utility communications