You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike.
Topics: customer demands, Customer Insight, utilities, future of energy, innovation, customer centric, energy efficiency, KSV research, market research, energy marketing, utility of the future, strategic electrification, 2019, 80x50, resiliency, battery, energy storage, home batteries, consumer research
In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”
Topics: future of energy, innovation, customer centric, energy efficiency, renewable energy, electric vehicles, clean energy, social media best practices, strategic electrification, 2019, sustainability, demand response, #HPC19
Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.
Topics: customer experience, future of energy, energy efficiency, energy marketing, microgrid, climate change, 2019, brand value, 80x50, battery, energy storage, sustainability, corporate responsibility, philanthropy, social responsibility
Here at KSV, we are fluent in energy. We speak it, our clients speak it; we are energy nerds. So, what happens when we need to talk energy to non-nerds?
Well, that’s exactly what we’ve been doing for over 40 years. We embed ourselves in the energy industry and conduct in-depth consumer research. It’s the combination of these two disciplines that makes us able to effectively convey complex energy technologies and strategies to typical customers.
Over the past year, we have written articles on electric vehicles (EVs), wind energy, and beneficial electrification as emerging technologies worth communicating to your customers. Today, we are covering a new topic: energy storage.
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: customer experience, utilities, utility, future of energy, innovation, customer centric, connected home, energy efficiency, KSV research, market research, Smart Home, smart products, renewable energy, electric vehicles, clean energy, energy revolution, social media best practices, inspiration, strategic electrification
Topics: utilities, data science, future of energy, digital transformation, innovation, connected home, energy efficiency, marketing solutions, personalization, Smart Home, smart products, research, energy marketing, renewable energy, utility of the future, AI, MarTech
Happy Thanksgiving Eve!
The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.
If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.
But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.
Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)
Topics: utilities, future of energy, customer centric, energy efficiency, marketing solutions, millennials, renewable energy, utility of the future, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram
NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season.
Topics: Customer Insight, utilities, future of energy, innovation, customer centric, energy efficiency, marketing solutions, millennials, research, energy marketing, renewable energy, utility of the future, energy revolution
To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.
Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?
Topics: customer experience, Customer Insight, customer motivations, utilities, future of energy, innovation, customer centric, energy efficiency, marketing solutions, millennials, research, energy marketing, renewable energy, electric vehicles, purchasing behavior, energy revolution