Lily Tammik

Recent Posts

Where Do We Turn When Everything is Changing?

Posted by Lily Tammik on April 7, 2025 at 2:19 PM

Climate change, disruption in all levels of the United States government, COVID-19’s unexpected ripple effect — if anything is constant about the last few years in our world’s history, it’s change. Many large-scale shifts are out of our immediate control, but the smaller changes we experience daily can add to this overwhelm. Change jump-starts our innate fear of the unknown by turning what we know on its head and confronting us with the concepts of loss and uncertainty. But change can also be the catalyst to finding hidden opportunities for growth and success, and getting comfortable with leaning into the discomfort they bring can be the key to rising above it all. 

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Topics: Inspiration, Company Culture, B2B marketing

Using Hyper-Local Creative to Raise Awareness of Energy Efficiency

Posted by Lily Tammik on January 16, 2025 at 4:00 PM

The NHSaves® utility partners - Eversource, Liberty, New Hampshire Electric Cooperative, and Unitil - engaged KSV to develop a statewide awareness campaign that would resonate in a way that felt unique to the wide-ranging experiences of those living and working in the Granite State. With customers that fell within the commercial, residential, income-eligible, rural, urban, and municipal spaces (among others), we knew that a broad messaging strategy would be necessary. We also knew that something more intentional could really hit home and drive the kind of engagement and awareness that the utility partners were looking for.

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Branding and Brand Value, Creative, Marketing Strategy and Best Practices, Creative Showcase, Case Study