As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships.
New Year, New Look, and More Passion Than Ever for Creating a More Sustainable Existence
Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice
Industry Expert Interview: Chad Farrell, CEO and Founder of Encore Renewable Energy
Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice
Intersectional Environmentalism: What it is and Why it Matters
The fight for a more sustainable future in the age of the coronavirus and Black Lives Matter has uncovered an important truth: protecting vulnerable communities is critical to taking action against climate change. It's long overdue, but going forward, brands looking to fight for climate change will need to ensure social justice is a component of their climate action plan.
Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice
Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into TikTok and Video. By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends ("tribes" and the use of stories) to help make the most of social media in the age of the coronavirus.
Topics: B Corporation, Social Media Strategy and Best Practices, Climate and Social Justice
This week we’re giving our platform over to Anthea Kelsick, Co-CEO, B Lab U.S. & Canada, one voice of the millions of Black Americans that deserve to be heard and amplified. Read her article, Tackling Racism as Accountable Business Leaders, here.
Topics: B Corporation, Climate and Social Justice
5 Ways Clean Energy Will Help Define the New Normal
As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Energy Storage, Sustainability Marketing, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice
Industry Expert Interview: Patti Doyle, CEO of Rumi Spice
Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice
Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.
Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice
Business as a Force for Good: B Corp Month Round Up
Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities.
Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice
All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert
We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!
Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Industry Expert Interviews, Research, Clean Energy, Branding and Brand Value, Energy Storage, Climate and Social Justice
EnergyWire
EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.
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